The Unruly Blog

Have you been following our Emotions Uncovered: Happiness season? Test your knowledge and see if you can answer all eight questions and beat the high score! Got you in the mood for quizing? Click here to take our Adtech Quiz of the year for 2018!

Last night audiences around the world tuned in for the biggest sporting event of the year, the Super Bowl LIII. The game saw the New England Patriots face off against the Los Angeles Rams. Last year the game was watched by over 103.4 million TV viewers around the world and this year, it was predicted that even more people tuned in. During the night, social media channels were abuzz with commentary, live streams and photos of people watching the game across the world. Netflix even joined in the fun on Twitter by sharing that Netflix viewership in the US was down about 32% compared to a normal Sunday, showing off just how many people tune into the big game. Since ending last night, the game has been criticised

To celebrate our Emotions Uncovered: Happiness fortnight we sat down with Senior Software Developer, Raouf Aghrout, to find out what makes him happy, and what life is like in Unruly’s ProDev team. Q: Hi, first of all, could you introduce yourself and tell us a bit about what you do here at Unruly? Hi, I’m Raouf and I’m a Senior Software Developer in the Reporting & Data (RAD) team here at Unruly. I also occasionally take on a Technical Lead role on product initiatives. Q: Can you talk a bit about how you joined Unruly? I went to a tech talk at GOTO conference in September 2015 just after I’d moved to London from Manchester. Rachel Davies, a former Agile Coach and Team Lead at Unruly, was talking about

The weather in Chicago has plummeted to record-low temperatures of -23°! To help our Chicago clients as well as the Unrulies in the Chicago office keep the big freeze at bay, we’ve picked four of the warmest ads we could find to raise their spirits and warm their insides! So if you’re in the Chicago area (or anywhere feeling a bit chilly!) sit back, plug in your headphones, crank up the heating and get ready for your hearts and minds to be warmed! Tourism Australia: Dundee The first ad on our heat list comes from Tourism Australia. This ad showcases some of Australia’s tourist hotspots and is hosted by Danny McBride and Chris Hemsworth. The ad scored a higher than average shareability rate of 37%, 3% higher than the US norm. However,

The Super Bowl has become a huge event for the advertising industry as the world’s biggest brands fight to get noticed by one of the world’s biggest live audiences. As we continue to explore happiness in advertising, we’ve run some of the most popular Super Bowl ads through their paces, using UnrulyEQ emotional testing to discover the happiest Super Bowl ad. Here’s what we uncovered: 20% – Doritos/Mountain Dew: Rap battle This ad, which also launched at last year’s Super Bowl featured two huge celebrities, Peter Dinklage and Morgan Freeman lip-syncing two icon rap songs. This ad evoked happiness in 20% of respondents and was the first time that Doritos and Mountain Dew ran a combined campaign and this year it looks as though a number of brands

Since the dawn of advertising, brands have sought to evoke happiness in ads to help them to persuade people to buy certain goods and services. In the HBO show MadMen, set during the boom of the ad industry in the 1960s, Don Draper famously said “advertising is based on one thing – happiness”. According to the analysis of our emotional data sets, this statement still rings true today. “Happiness is not something ready made. It comes from your own actions.” – Dalai Lama XIV Making the world a happier place In 2017, Max Roser, Economist at the University of Oxford stated that “the world has more reasons to be happier than ever before. In almost every way: poverty, literacy, health, freedom, and education are improving”. This trend is reflected

Unruly has been certified for the IAB UK’s Gold Standard. But what is it, and what does it mean to be certified? The IAB UK Gold Standard is a key element of the IAB’s vision to build a sustainable future for digital advertising. Launched in 2017,  it has three simple but fundamental aims: 1. Reduce ad fraud through the implementation of, or by demonstrating support for, the IAB Tech Lab’s ads.txt initiative. Ads.txt allows domain owners to list who is authorised to sell their inventory, preventing the selling of spoofed or fake inventory. 2. Increase brand safety by becoming certified signatories to the JICWEBS Digital Trading Standards Group (DTSG) Brand Safety Principles (for current non-signatories) or by continuing to have their policies and processes independently verified (for current signatories). 3. Improve the digital advertising experience for consumers by adhering to the IAB Tech

What has life been like for publishers post-GDPR? Why have we seen such a rise in the number of 2nd party data marketplaces? Why are publisher coalitions so popular at the moment? Hear the answers to these questions and many more in the Impressions from the sell side panel, from Trust Talks: The Great Programmatic Debate which happened in London on 6 November 2018. Moderated by Ronan Shields, Ad Tech Reporter, Adweek. This panel addresses the issues and opportunities facing premium publishers in 2018. From the rise of initiatives such as ITP from Safari restricting ad opportunities on mWeb, right through to the complex landscape of unified yield management, also known as header bidding. Speakers are Ronan Shields, Ad Tech Reporter, Adweek, Dora Michail, MD Digital Telegraph, Steph Miller,