The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Chancellor George Osborne Visits Unruly HQ To Launch New Initiative Designed To Nurture High-Growth Businesses In The UK
Unrulies were delighted to welcome George Osborne to our London HQ yesterday to launch a new scheme aimed at encouraging high-growth businesses in the UK to grow even faster. The Chancellor of the Exchequer was joined by Joanna Shields, chief executive of Tech City, Xavier Rolet, chief executive of London Stock Exchange Group and most of the world’s media as they rolled out the ‘Future Fifty’, a “concierge service for the 50 most promising high-growth companies that we want to see listing in London in the years ahead”.
Super Bowl Online Video Ad Shares Down By Almost A Third Y-O-Y
But overall shares up by more than a fifth over last 12 months, says new insight report from marketing technology platform Unruly. NEW YORK, LONDON — April 24, 2014 — A disappointing performance by ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter. This is despite overall sharing rising by a fifth (22%) over the last 12 months. That’s according to a new report published today by marketing technology company Unruly, which showed that FMCG/CPG and Charities/ Non-Profits were the only verticals to increase their share of voice in the first quarter of 2014. Meanwhile, shares of video ads from Tech and Autos brands decreased by 55.9% and 45.8% respectively.
Lackluster Performance at the Super Bowl from Autos Sector Allows Entertainment and CPG Brands to Steal the Show in First Quarter of 2013
Unruly Announces Social Video Report: Q1 2013 . Video technology company Unruly today announces its social video report for Q1 of 2013, which provides a look at the top trends in video advertising. This quarter has brought some unexpected surprises due to a stellar performance by CPG brand ad campaigns at the Super Bowl. Unruly’s findings show that CPG ad campaigns attracted almost as many online video shares as movie, TV and videogame trailers during the first quarter of 2013.
Vine Series: Ian Padgham Tells Us Why Vine Is A Golden Opportunity For A Brand Not To Be A Brand
It’s hard to read any well-informed articles about Vine that doesn’t mention Origiful (a.k.a. Ian Padgham) or his content. Fast approaching 300,000 followers, Twitter’s former Head Of Video is one of the biggest non-celeb content creators out there. When you see what he’s producing, it’s easy to see why. Padgham was a super early adopter of the platform. In fact, he started the day before everyone else, thanks to his previous position at Twitter. However, don’t be fooled into thinking a 24-hour’s head-start is the secret behind his Vine success. As he jumps from Twitter to Vine, we got Origiful away from his camera long enough to talk about creativity, branding and the “unending waterfall of bad ass” that is Vine. 1. Your Content Is Hugely Popular On Vine, But What
Most Shared Ads Of March 2013: Pepsi Leaves Competitors At The Start Line As Social Video Brand Race Hots Ups
General public are the stars as experiential campaigns lead the way. Members of the public were the undoubted stars of the Unruly Viral Video Chart last month. From mock murders to the most testing of test drives, a quarter of the top 20 most shared ads during March were experiential campaigns. Of course, these types of ads are nothing new. However, in 2013, there seems a growing willingness by advertisers to put supposedly unsuspecting consumers at the heart of their social video campaigns through playful pranks, horrible hoaxes or flashy flash mobs. But why are they suddenly becoming so popular among brands? Well, first, unlike 2012, there’s not much in the calendar. Last year advertisers had their pick of awe-inspiring, headline-grabbing events to build social video campaigns around. But this year there’s no Olympics
New Research Shows Untapped Potential For Alcohol Brands In The Video Space
Top Four Alcohol Ads Account for 97% of Shares; Wine & Spirit Brands Have Untapped Potential in Social Video, According To New Study By Video Tech Company Unruly. Market leaders in the alcohol sector are being left behind in social video marketing because they are not optimizing their content for the social web, according to new research released today by video technology company Unruly.
Unruly Global Ads Chart: Budweiser’s Brotherhood Canters To Top Spot
Beer brand’s Super Bowl spot is most shared ad during February. Super Bowl ads dominate February’s Global Ads Chart, powered by Unruly. Altogether, nine of the top 20 most shared ads across the social web come from official game sponsors. It’s hardly surprising. The winners’ trophy may be pride and place on the Baltimore Ravens’ mantelpiece after their victory over the San Francisco 49ers on February 3, but for brands the battle for the Super Bowl still goes on. With the cost of a single 30-second in-game spot now north of $4 million, it’s only natural that advertisers are desperate to make the most of their massive investments in the sporting spectacle.
Most Shared Ads Of The Month: Singing Cats And Crooning Germans Hit The Right Notes
What do human flea collars, cats singing classic 80s hits and Germans smoking sausages all have in common? Well, it may sound like a dream you once had after eating too much cheese before bed, but in fact they all feature in this month’s round-up of the Unruly Global Ads Chart. From the sublime to the completely ridiculous, the shortest month saw a lot of new brands walking tall in the top 20 of the Unruly Viral Video Chart. However, leading the way at number one is an-all-too-familiar sight – a Budweiser Super Bowl ad. Edged out of top spot during January by Thinkmodo’s prankvert “Devil Baby Attack”, the alcohol brand’s cute Clydesdale campaign “Puppy Love” took the number one position at a canter during February thanks to
How Top Brands Are Using Twitter’s New Vine App To Stand Out From The Social Video Crowd
Why The Smartest Advertisers Around The Globe Are Flocking To Use The New 6-Second Sharing Sensation. Vine is the new kid on the social video app block. It’s new, easy to use and proving a powerful tool for top brands across the globe. Owned by Twitter but still retaining its individual identity, Vine is a unique social video offering. In a nutshell, it allows mobile users to create and post six-second social video clips. These videos can then be shared on multiple social media platforms. The beauty of Vine is its simplicity. Unlike Instagram and other third-party apps, there are no filters, frames and other variations for the creator to use. They simply shoot the video clip and share it. This all sounds great fun, but what can brands
