The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Unruly Unveils The Top 20 Most Shared Ads Of 2013
Ads from Dove, GEICO, Evian, Pepsi and Kmart top the chart of most successful branded videos of the year. November 21, 2013 — A three-minute video from Dove that aims to show women they are more beautiful than they think is the most shared ad of 2013.
6 Best Examples Of How Content Creators Are Using Twitter’s Vine App
How A Wide Range Of Industries Are Adopting The Latest Social Video Phenomenon Vine isn’t just for creative agency types, a wide range of industries are now adopting Twitter’s popular new video platform. The six-second phenomenon may still be in its infancy, but a few months in and we’re already witnessing Vine being used in all sorts of incredibly creative ways.
Vine Series: Brittany Furlan – Vine Is Not A Six-Second YouTube
It’s been 231 days since Twitter unleashed Vine upon the world and we’re already seeing the next generation of internet celebrities appearing from out of the woodwork. However, none are bigger than this week’s guest on to the Unruly blog – Brittany Furlan. With over 2.5 million followers on Vine alone, she is fast becoming one of the standout stars of the new micro medium. We’ve spoken to a range of famous folk during this Vine series so far, but Furlan is the first woman and she’s certainly not one to be missed. From crazy characters, cheeky stunts and, of course, the obligatory dog Vine or two, she’s certainy put her stamp on it.
How World Cup Non-Sponsors Can Make Most Of Social Video Strategy (Part 1)
The next World Cup in Brazil may be months away, but brands, agencies (and probably some footballers too) are already gearing up for the prime marketing opportunity of the year. Brands internationally are already spending $1.6 billion (source: IEG) on sponsorship fees for next year’s World Cup, more than double than what was spent on the 2012 Olympics. But the good news is you don’t have to fork out on huge sponsorship fees to be a big hit. Unlike the tournament itself, you don’t have to be in it to win it! You only need to look at the 2010 World Cup to see what we mean. Despite arch-rival adidas being a sponsor, Nike gatecrashed the party with its epic “Write The Future” ad campaign. It was not
Top 20 Most Shared Ads In October 2013: Carrie Prank Has Supernatural Hold Over Unruly Viral Video Chart
A prank played on a group of coffee shop drinkers to promote the remake of 70s horror classic Carrie tops this month’s Unruly Global Ads Chart. The ad was October’s most popular ad by a country mile, attracting almost 1.7 million more shares across Facebook, Twitter and the blogosphere than the second-placed ad, PooPourri’s hilarious “Girls Don’t Poop”. Created by the dastardly minds at agency Thinkmodo, it’s the latest in a long line of “prankverts” – a very big trend in 2013, in which brands play jokes on supposedly unsuspecting members of the public and film their reactions. But what’s it about and why is it so popular? Well, we all know getting your morning coffee fix can be a real ordeal. You’re half-asleep, there is a huge
PS4 V XBox One: Sony Dominating Social Video Battle
The battle over the next generation of gaming consoles has not started in earnest yet, but already it looks like Sony has a clear lead over its rival Microsoft. That’s according to our new infographic (below), which looks at which brands are dominating the key social video battles in consumer tech in the lead-up to the festive season. Neither Sony’s PS4 and Microsoft’s XBox One are due to be released until late November, but it looks like the latest edition of the Playstation already has a clear edge.
Vine Series: Brittany Furlan – Vine Is Not A Six-Second YouTube
It’s been 231 days since Twitter unleashed Vine upon the world and we’re already seeing the next generation of internet celebrities appearing from out of the woodwork. However, none are bigger than this week’s guest on to the Unruly blog – Brittany Furlan. With over 2.5 million followers on Vine alone, she is fast becoming one of the standout stars of the new micro medium. We’ve spoken to a range of famous folk during this Vine series so far, but Furlan is the first woman and she’s certainly not one to be missed. From crazy characters, cheeky stunts and, of course, the obligatory dog Vine or two, she’s certainy put her stamp on it. We caught up with Furlan as she landed back after a birthday break in Las Vegas. She’s that
4 Facts About The Consumer Tech Social Video Landscape That Will Surprise You
The latest iPhone is peeking over the horizon, new handsets from Nokia and Samsung are on the way, and the highly-contested next generation games consoles are about to hit the market – yep, ‘tis the season for consumer tech. With hype and predictions coming from every side, video technology company Unruly decided to gather some hard facts on the consumer tech landscape as it stands. The social video world is massive – 500,000 branded videos are shared each day – and analyzing its trends reveals a lot about a brand’s wider influence.
Top 20 Most Shared Ads Of August 2013: Football Ads Kick Rivals Into Touch
Football takes centre stage in this month’s Unruly Global Ads Chart. With football leagues across Europe now in full swing and excitement over the return of the NFL increasing, it’s probably not surprising that commercials featuring footy stars from either side of the Atlantic dominate. Leading the way is a spoof music video from DirecTV called Football on your Phone, which stars NFL stars Eli and Peyton Manning.
