The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Unruly Named Among Fastest-Growing Tech Companies In Europe For The Second Time
Unruly has been named among the top 50 fastest growing digital companies in Europe for the second time. CTO and co-founder Matt Cooke joined leading entrepreneurs and business leaders from across the European digital scene for the invitation-only event at the GP Bullhound Summit:PARIS last week.
World Cup 2014: Top 10 Football Ads Of All Time (As Chosen By Us)
Argh, the wait is almost killing us. The World Cup is just three weeks away, but it might as well be three years. With the FA Cup and most of the national leagues now done and dusted, footy fans only have the Champions League to sustain their footy fix until the action starts in earnest in Brazil on June 12. So to keep us going in this hour of need, we have come up with our favourite football (soccer) ads of all time.
Unruly Joins George Osborne To Launch New UK Government Initiative To Get More Pupils Taking Maths And Science At A-Level
Education Minister Elizabeth Truss chats to Unruly COO and co-founder Sarah Wood about the new Your Life campaign during a visit to Unruly’s London HQ Unruly is proud to announce its participation in a new campaign to get more pupils taking Maths and Science at A-Level, announced by George Osborne today. Unruly COO Sarah Wood – part of an independent board of eight entrepreneurs and advocates – joined the Chancellor on stage at the Science Museum in London this morning as he launched “Your Life”, a new Government initiative designed to encourage more students to pursue careers in engineering and technology.
Most Shared Ads Of April 2014: Mums, Footballers and Other Superheroes Get Their Moment In The Sun
Aren’t we all just holding out for a hero? Judging by this month’s Unruly Global Ads Chart, it certainly looks that way. This month’s top 20 is dominated by ads which celebrate all things heroic – from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture. Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world. Now, you may think that would be a brain surgeon, a deep-earth miner or Justin Bieber’s PA – but you’d be wrong.
Most Shared Ads Of April 2013: Dove Pips Kmart And Evian To Top Spot
Three is the magic number in this month’s Unruly Global Ads Chart. That’s because for the first time in the chart’s long history, three ads launched in the same month also made it onto the top 20 most shared ads of all time. On any normal month, Evian’s superb ad Baby&Me or Kmart’s mammoth hit Ship My Pants – with 2.3 million and 2 million shares respectively – would have easily grabbed top spot. But April was anything but normal, with three very different ads from brands with varying social video pedigrees totally dominating. The number one spot instead went to Dove for its Real Beauty Sketches campaign. Launched on April 14, it attracted 3.1 million shares last month. The three-minute video, created by Ogilvy Mather for the Unilever brand, shows that when it comes to their beauty, women really
New Video Explains How Advertisers Can Maximize Their Social Video Strategies For World Cup
The World Cup in Brazil does not kick off for another month, but already some brands are eyeing social video success at the prime marketing opportunity of the year. Official sponsor Castrol has already took an almighty lead in its bid for World Cup glory. Within just three days, the British oil brand’s “Footkhana” – featuring Brazilian soccer star Neymar Jr and rally driving sensation Ken Block facing off in a battle of skills – has become one of the most shared World Cup ads of all time. The ad has currently attracted 826,215 shares across Facebook, Twitter and the blogosphere.
A Quarter Of Branded Video Shares Occur Within The First Three Days Of Launch
A quarter of the average online branded video’s shares occur in the first three days of its launch. That’s according to a new research by video technology company Unruly into the lifecycle of a viral video. The Social Diffusion Curve, which measures the average number of shares a video attracts across the social web throughout its lifetime, also found that the ‘viral peak’ of a brand’s video campaign occurs on the second day, when the average online ad will attract one in 10 of its total shares across the social web.
New York Autos Show: Is The Autos Sector Losing Its Grip On The Super Bowl?
Is the Autos sector losing its grip on the Super Bowl? Certainly, the online advertising stats suggest so. With the New York Autos Show in full swing, we thought it was an ideal opportunity to look at some key stats around the sector’s recent performance at the Super Bowl.
Ex-Twitter Employee Makes Vine’s First Adventure Game
One of the world’s leading short-form video creators has created the first-ever ‘choose your own adventure’ game on Vine to promote a new festival. Ian Padgham (a.k.a.@origiful), who used to work for Twitter, devised the concept this week during a collaborative workshop at the ADC Festival – a creative gathering and awards ceremony held on Miami Beach. The campaign features a huge hand making its way across the festival. As each six-second clip plays, viewers can choose the next chapter in the story by clicking on the links inside the text box on the right. We caught up with Ian, just before the campaign kicked off. Here’s what he had to say: “Vine is such a brilliantly simple platform and a great tool for collaborative storytelling. This was
