New Video Explains How Advertisers Can Maximize Their Social Video Strategies For World Cup

The World Cup in Brazil does not kick off for another month, but already some brands are eyeing social video success at the prime marketing opportunity of the year.

Official sponsor Castrol has already took an almighty lead in its bid for World Cup glory. Within just three days, the British oil brand’s “Footkhana” – featuring Brazilian soccer star Neymar Jr and rally driving sensation Ken Block facing off in a battle of skills – has become one of the most shared World Cup ads of all time. The ad has currently attracted 826,215 shares across Facebook, Twitter and the blogosphere.

Castrol will face stiff competition in the weeks ahead. Already non-sponsor Nike, who won the last the last World Cup in 2010, has launched its own bid with its star-studded ad, “Winner Stays”.

But the action is only going to get hotter – even after the much-anticipated kick-off in Brazil. It’s not too late to get involved, though. Unruly has created a video which offers advertisers tips on how to create the ideal World Cup spot.

Whether you are an official sponsor or not, Unruly’s Executive Director of Strategic Business Development, Dan Best offers brands and agencies tips on what kind of content will resonate across the web. For example, our research has found that Brazilians are not only phenomenal video sharers, but that ‘exhilaration’ is their top emotional trigger for sharing.  He also offers advice on the best distribution strategies.

In just three minutes you will gain some valuable insight into what works and what doesn’t.