Blog

The Unruly Blog

Unruly / About Us / Blog

Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • The Top 10 Most Shared Christmas Ads Of 2013

    Getting into the Christmas spirit? We certainly are here at Unruly. And with good reason, John Lewis’s annual festive offering is just around the corner and we could not be more excited. Will the UK retail store be the talk of the web this year? Or will another contender once again claim the crown? With Waitrose and Sainsbury’s among many brands plotting to take the Christmas No.1 spot this year,  one thing is for sure, it’s going to be competitive. But before we look ahead, we thought it would be good to look back at least year’s crop of holiday adverts and see which ones made it to the top of the Unruly Christmas tree. That’s right, using the Unruly Viral Video Chart, we have compiled a chart of

  • Trick Shots And Testy Drivers: 6 Branded Vines You Should Watch Right Now

    As Vine continues to have a huge impact on video marketing across the web, more and more brands are clamouring for their 6 seconds of fame. But with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So to help you find quality inspiration and liven up your hump day, Unruly has rounded up this week’s best branded Vines. The latest round of innovative short-form content includes the best basketball free throw you’ve ever seen, a wandering pen and a magic hole in one. So cancel your plans for the next half-minute and enjoy!

  • 10 Tips On How Movie Studios Can Maximize Online Buzz And Drive Sales At The Box Office

    Theatrical box office sales in the US alone have plummeted 8.8% year-over-year, showing a $1 billion loss. Generating a profit is further complicated by the short theatrical window, making it crucial to maximize opening weekend box office revenue. To help, we recently released our Science of Sharing: Movies Promos white paper, in which we found that movie trailers and promotional videos are the fastest form of branded content. Sharing activity peaks within 24 hours of video launch. That doesn’t leave a lot of time to get it right. To further issues, people are experiencing content shock. Every day, there are 4.75 billion pieces of content shared on Facebook and 1 million video URLs tweeted. So how can a movie studio break through the clutter? Here are 10 tips studios

  • The Car Wash From Hell And IKEA Does ‘The Shining’: 5 Halloween Ads You Should Watch Right Now

    Drivers are put through the car wash from Hell, children go crazy for candy and IKEA becomes even more frightening.  Welcome to a special spooky edition of the top ads of the week. Just like ‘The Simpsons’ do every year, we wanted to celebrate Halloween in fittingly spooky style. Unlike ‘The Simpsons’, this blog, once great, won’t gradually decrease in quality until it’s a shadow of its former self. We promise. Anyway, we have rummaged through this year’s crop of Halloween ads to spot the treats among the tricks. Happy Halloween!

  • The Apprentice: Unruly’s Sarah Wood Part Of TV History

    TV history was made last night – and Unruly’s COO and co-founder Sarah Wood was lucky enough to have a front row seat. Sarah was invited on to The Apprentice: You’re Fired in the UK as the show’s business expert to run the rule over this year’s crop of would-be Lord Sugar apprentices. And what an episode to make her The Apprentice debut, with three candidates being fired for the first time in the show’s 10-year history! Ella Jade Bitton, Sarah Dales and Steven Ugoalah were all given the finger by Sugar during a tense boardroom scene after their attempts to create a YouTube hit fell flat.

  • Halloween Special: 6 Spooky Vines You Should Watch Right Now

    Since it’s Halloween, we thought it would be seasonally spooky to round up the scariest branded Vines of the week. Thanks to these creative brands, we’re spoilt for choice.  The short form video platform is awash with branded content designed to frighten and surprise you! So sit back, try to relax and enjoy these 6 spooktacular Vine spectacles. Enjoy!

  • Spinning Cars And Diamond Stars: 6 Branded Vines You Should Watch Right Now

    As more and more marketers realise the impact that short-form video can have, it’s no surprise that Vine is high up on every brand’s agenda. But with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right. In this week’s round-up we witness a vanishing car, rouse a slumbering cat and go into the sky with diamonds. Enjoy!