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  • Restoring The Soul Of Business With The U7 – A Focus On Inclusion and Diversity

    What the ad industry needs to do to promote greater diversity and inclusion was the main topic of discussion at our second virtual U7 event last week. For those who are not sure, in a nutshell, the U7 is our brand, publisher and agency-powered council. It was set up to create a dialogue with the industry so they can play an active role in shaping the future of digital marketing for the better. The latest event, hosted by ex-Unruly CEO and Global Head Of Advertising Strategy at News Corp, Norm Johnston, explored diversity and inclusion within the industry, including what’s not working, where we need to improve and what needs to be put in place to help us move forward as a more diverse and open industry. Advertising

  • Ford Joins Unruly’s Growing U7 Client Council

    Peter Biven, Head of Digital for Ford EMEA, this week became the 25th member to join our client council, the U7. Based in the UK, Peter heads up Ford’s Digital, E-Commerce and Demand Creation divisions and has worked within the auto industry for the past seven years, holding down positions at both Ford and Jaguar Land Rover. The U7 is our brand, publisher and agency-powered council, set up to encourage the ad industry to play an active role in shaping the future of digital marketing for the better. Unruly’s VP Client Council, Nicola Spooner, said: “It’s amazing to have Peter onboard. As our first U7 member from the auto industry, the knowledge, insights and guidance he’ll bring to the council will be invaluable.” The U7 held its first

  • Norm Johnston Passes Baton To Group CEO; Steps Up To Tremor Board Position and Becomes U7 Client Council President

    Today we announce Norm Johnston is stepping down as Unruly CEO and taking a seat on the company board, subject to approval at the company’s upcoming annual general meeting (AGM). His final day is Friday. After two years in charge, Norm will now hand over the baton to Ofer Druker, CEO of Tremor International. He has also been appointed as the president of our U7 Client Council, which encourages the world’s biggest advertisers, agencies and publishers to play an active role in shaping the future of digital marketing for the better. As a board member and the newly-appointed president of the U7, Norm’s experience, knowledge of the industry and key contacts will be essential as we continue to help drive the integration process forward and support the company’s

  • Safeguarding Brand Reputation In The Wake Of COVID-19 With The U7

    We held our first-ever virtual U7 event this week. For those of you who may not be familiar with the U7, in a nutshell, it’s our brand, publisher and agency-powered council, set up to create a dialogue with the ad industry so they can play an active role in shaping the future of digital marketing for the better. It was launched back in 2018, with founding members including global brands Diageo, Samsung, American Express, Unilever, L’Oréal, GSK and WSJ. The council has since grown from its seven founders to 23 core members, which include experts from Bank of America, Nestle, Universal McCann, GroupM, Zenith, Mars and IPG. We host regular sessions with members designed to engage the advertising community in discussions around emerging trends and the health of

  • Metrics, transparency and quality journalism top the U7 London agenda

    Earlier this week on Monday 18 March, the U7 met at Unruly’s London headquarters for the second U7 Summit.  With an agenda titled ‘Trust & Transparency’, the Summit explored issues around transparency, viewability metrics and the relationship between advertising and quality content. “Last year we launched the U7 in New York and it was a great opportunity to get representatives from the biggest advertisers and agencies on the planet into one room. This next meeting in London represents the next step in the U7’s mission to tackle the big issues in digital marketing,” said Norm Johnston, Global CEO, Unruly. Brands represented included Unilever, Diageo, GSK and Nestlé, and these were joined by agency leaders from Havas, Omnicom Media Group, GroupM, Publicis Media and Denstu Aegis Network. Guest speakers

  • Unruly launches the U7!

    Unruly has today announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the industry, as part of Unruly’s mission to lead the charge in cleaning up digital marketing. The U7 is comprised of 10 of the world’s largest advertisers including Nestlé, Unilever, Diageo, Samsung, American Express, L’Oreal, GSK, The Wall Street Journal and Mars. They will be joined by leaders from Wavemaker, Havas, and Carat. The purpose of the U7 is to create a dialogue with advertisers so they can play an active role in shaping the future of digital marketing. Members will get exclusive access to new Unruly products and features, including Programmatic Guaranteed, which launches globally from October and

  • Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends

    Although cable remains the top viewing platform across markets, live streaming is gaining traction among younger viewers  NEW YORK, November 10, 2022 – Tremor International Ltd. (AIM/NASDAQ: TRMR), a global leader in data-driven video and Connected TV (“CTV”) advertising technology offering an end-to-end platform that enables advertisers to optimize their campaigns and media companies to maximize inventory yield, today announced the release of its 2022 World Cup Global Consumer Trends Report, comprising consumer surveys in the United States, Canada, the United Kingdom, Germany, Australia, Malaysia and Singapore.*  FIFA anticipates that five billion people across the globe will tune into the 2022 FIFA World Cup which will take place in Qatar starting November 20. At a time when media viewing habits are dramatically evolving, the increasing rate of global

  • NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetization

    Partnership enables media buyers to purchase premium programmatic video inventory on K-Content CTV and OTT channels globally  NEW YORK, LONDON, SINGAPORE — April 22, 2021 — Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly.  NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side platform (SSP).  The partnership will connect media buyers with premium global video inventory — available on 23 channels around the world and viewable on LG, Samsung, and VIZIO smart TVs — which can be bought programmatically through Unruly’s SSP, UnrulyX.  K-Content, including K-Pop, known for its boy and girl groups consisting of multi-talented singers and dancers, has seen