Unruly Launches New Self-Service Tools for CTV and OTT Publishers
Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON, NEW YORK, SINGAPORE, SYDNEY — January 27, 2021 – Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner inventory via deal IDs. This enables buyers to access unique audiences and drive revenue quickly and at scale. UnrulyX CTRL has been in beta since the start of 2020 and has seen significant growth in the second half of 2020. In the last two quarters of 2020, revenue from self-service
Adland Experts Share Their 2021 Predictions
Adland saw unprecedented change last year due to the dramatic impact of the COVID-19 pandemic. Such turbulence within the industry has shown no sign of easing in 2021, with many markets starting the new year under imposed restrictions, and with several vaccinations starting to roll out across the globe, the end of the year could look very different from the start. Predicting what our industry will look like this year is a difficult task, so we called upon our client council, made up of experts from across Adland, to help. Click here to read them all. Hear members from AB InBev, Havas, MAGNA, News Corp, OMG, Tremor Video, Unilever, as well as renowned author and speaker Rishad Tobaccowala, share their predictions for the next 12 months and beyond.
Unruly Data Uncovers Singapore Consumers’ Attitudes To CTV During COVID-19
77% Of Singapore Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free 87% Now Have Access To CTV Content Through Various Devices Research Finds CTV More Effective at Driving Key Consumer Behaviours SINGAPORE — October 29, 2020 —Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic. CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more time watching CTV content since the start of the pandemic. But as CTV usage continues to accelerate, marketers are trailing behind with their media plans. Unruly’s study looks closer at the Singapore CTV landscape six months after the global outbreak of the COVID-19 pandemic. As the pandemic has rapidly accelerated the growth of CTV, it’s more important than ever
Unrulies Speak Out About Managing Their Mental Health During COVID-19
World Mental Health Day is an international day for global mental health education, awareness and advocacy against social stigma. To mark the event, we reached out to Unrulies in London, Hamburg, Tel Aviv, Singapore and New York to find out how they’re managing their mental health during the pandemic. Q: How have you found working from home over the past six months? Kristy Mei, Associate Marketing Manager, New York: “It wasn’t great in the beginning from March to June as both my boyfriend and I worked from a small NYC apartment. We were talking over each other during calls and neither of us had a desk set up. I would work from the couch and then watch TV on the same couch– so I hated that there was
Unruly Appoints Former IPG Mediabrands Singapore CEO David Haddad as ANZ MD
SINGAPORE, SYDNEY – September 3, 2020 — Leading video advertising platform Unruly, part of Tremor International, today announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing Unruly’s strong brand reputation in the region and driving forward its new cross-screen capabilities, which includes CTV, In-App and InStream. Haddad brings with him over 17 years’ experience of working in the advertising industry, working across a variety of different senior agency roles in Australia and Singapore, including trading, planning, client management, strategy and agency management. Before joining Unruly, Haddad was CEO of IPG Mediabrands Singapore, overseeing agencies including UM and Initiative. Previously, he was
How Have Black Lives Matter Ads Been Received by US Audiences?
The Black Lives Matter movement has shaken the world over the past few months, amplified by the tragic passing of George Floyd in Minnesota at the end of May. Brands across the world have released statements over the past few months supporting the movement, donating money and pledging to make changes to how they operate both internally and externally. Although there’s still a long way to go, especially within the advertising industry, several brands have begun to make positive changes to how they operate. Johnson & Johnson has stopped selling products used to lighten skin tones, PepsiCo, which owns the Aunt Jemima pancake mix brand, is rebranding the product due to negative racial connotations, while Reddit co-founder Alexis Ohanian recently stepped down from the company’s board of directors,
Unruly and Tremor Video Unite To Lead The Fight Against COVID-19’s Rising Ad Fraud
Concerns around ad fraud, brand safety and the powerful threat they pose to the health of the digital ecosystem have become even more pressing since the start of the COVID-19 pandemic. According to recent research from Clean.io, there has been a huge surge in ad fraud since the beginning of March. It’s “global threat level” — a percentage calculation of the number of threats clean.io blocked divided by the number of analysed page views — was 50 times higher during the surge to the end of March relative to the start of the month. The changing market dynamics that have occurred over the past few months have also opened the door to a surge in coronavirus scam ads in programmatic marketplaces. According to The Media Trust, scam ads
5 Reasons Why Data Privacy Helps Change Consumer Trust In Advertising
It was revealed that public trust in advertising had hit a record low of 25% last year, while Keith Weed, President of the Advertising Association, recently suggested more than two-thirds of consumers (69%) no longer trust advertising. Such corrosion in consumer trust is not something that’s happened overnight but over time due to various advertising practices, including people being bombarded with ads, the targeting of vulnerable groups (e.g. gambling and payday loans), creepy ads that follow you around the internet and unhealthy messaging. But how can advertisers earn consumers’ trust back? Well, since we began planning for GDPR back in 2018, data privacy has been at the forefront of industry conversations and this hasn’t stopped. The CCPA (California Protection Act) was launched at the beginning of this year
New WFA alliance is “fantastic opportunity” says Norm Johnston
Today in Cannes, Unruly joined 16 of the world’s leading advertisers as they announced the Global Alliance for Responsible Media: an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety. WFA panel (from left to right) Lisa Granatstein, Isabel Massey, Rob Rakowitz, Carolyn Everson, Luis Di Como With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community. Members of the Global Alliance for Responsible Media recognize the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are rallying publishers and platforms to do more to address harmful and misleading content and to work together
