M is for Mute
In our next in the A-Z of adtech series we look at optimising creative for sound off, and whether audio metrics are still a valid way of measuring ad performance. It’s a tense time for publishers… On average, desktop traffic is declining in favour of mobile. Using the US as an example, 63% of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs is also declining. On the face of it, that might not sound like a big deal. It’s not like people are giving up the internet, they’re just consuming more content on their phones. So what’s the problem? The problem is that the online advertising landscape is changing. Recent headlines made by Apple about
Starting the advertising industry from scratch
Our VP of Business Development in New York, Emily Kaufman, speaks about what she thinks the advertising industry would look like if it were launched from scratch tomorrow. With the rate at which technology is, and has, grown over the past few decades, the ad industry has had to adapt and change at an exponential rate and quickly understand and adopt new ways of advertising to consumers. This fast evolution is one of the contributors to the lack of clarity within the industry, which has had a rough time over the past few years. It seems like every few months a new story has arisen that’s pulled back the curtain on illegitimate practices including bid caching; wrapper neutrality; hidden exchange fees and concerns around third-party data. At the
New client-powered working group launched to tackle digital marketing challenges
Today, we announced the launch of the UNext: a new client-powered working group that will help tackle digital marketing challenges. Backed and directed by the U7, Unruly’s global client council, the UNext will hold its first event during the Cannes Lions International Festival of Creativity in June. The new initiative was presented to U7 members at its recent London Summit (18 March) as part of an agenda that included Professor Karen Nelson-Field and News UK’s Rebekah Brooks. The UNext is a series of working groups made up of representatives from Unruly brand and agency partners. Sessions will be structured as a combined education and research experience, taking place in key industry locations such as London, New York, Singapore and Cannes. “At Unruly we’ve always believed that digital marketing
Jess King on the importance of brand safety and tackling fake news
This week we sat down with our Senior Product Manager, Jess King, to talk about brand safety, tackling fake news and becoming a founding member of the BSI Editorial board. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? Hello! I’m Jess and I head up our Unruly Shield team at Unruly. Which basically means I am responsible for anything relating to trust and transparency. Q: Can you talk a bit about how you found out about Unruly? I was actually referred to Unruly by a previous colleague who put me in touch with Unruly’s CEO as a recommendation. Originally I was interested in a Publisher Manager role but was quickly swayed towards the idea of setting
Louise Tullin on marcoms, 2019 plans and being a mum
This week we sat down with our CMO, Louise Tullin, to talk about moving people, what 2019 holds for Unruly, and being a mum. Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? I am the Chief Marketing Officer at Unruly. That means lots of different things but overall I am responsible for the Unruly brand, with the ultimate goal of moving people: our clients, the publishers we partner with and Unrulies! We really care about our partners and customers so the Marketing and Creative Team around the world work incredibly hard with the rest of the business to try and deliver the most moving experiences. Whether that’s making people giggle with our giveaways, blowing their minds
Back to the Future: Advertising in 2019
Discover what the advertising in 2019 looked like! Thanks to the global relationships we have with brands, agencies, publishers, and not to mention our in-house futurist team with the Unruly Home, we’re really lucky to get tonnes of insight from loads of different areas coming into the business. We’re also very proud of our work with the U7 (the Unruly client council) which is our hotline to the heart of the biggest advertisers and agencies on the planet. This also helps us identify the trends that are worth paying attention to. Think of this article as a sort of time machine. You’ve hit 88 mph, the flux capacitor has jumped into action and you’ve arrived in 2020. We’re now looking back at advertising in 2019 to see what
Sadie Spooner on trust in advertising and life as a Partnerships Lead
This week we sat down with Sadie Spooner from Unruly’s New York office to talk about trust in advertising, Unruly culture, and what life is like as a Partnerships Lead. “When bad actors are being called out it must be scary for some, but it’s a huge opportunity for a company like Unruly” Q: Hi, first of all, could you introduce yourself and tell a bit about what you do here at Unruly? Hello! I’m Unruly’s partnerships lead in the US, based in our New York office. I help grow Unruly’s US business by overseeing commercial relationships with key partners. This includes our biggest advertiser, and our parent company News Corp. Q: How did you find your way here? I had a friend who worked at Unruly and
Unruly appoints Betteridge as UK Commercial Director
Unruly has announced the appointment of Saint Betteridge in the role of UK Commercial Director. Betteridge will report to Jason Trout, EMEA MD and be responsible for heading up the UK sales teams of Unruly and building relationships with agency partners. Commenting on his new role, Betteridge said: “I’m so excited to join Unruly. It has got such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. Unruly has such a unique offering, including the fantastic Unruly Home of the future experience, and the Verified Marketplace publisher alliance. I can’t wait to show the industry what Unruly has to offer!” Betteridge is a publishing veteran with nearly nine years at Time Out, where he was Managing Director
5 Trends That Defined Super Bowl Ads In 2018
From the Eagles’ surprise victory to a stadium-wide blackout, Super Bowl LII was three hours of pure drama – and there were some pretty good ads thrown in too. Despite the rising cost of a prime slot, plenty of brands continue to line up for a chance to reach the 100m+ people that tune in each year.
