Unruly / Blog / Page 14
  • The five biggest trends from DMEXCO 2019

    DMEXCO, the biggest advertising event in the European calendar, took place in Cologne, Germany this month. The annual adtech fest is still a packed event, but there are signs that DMEXCO may have reached its zenith. Organisers predicted around 40,000 people attended the event this year, which is the same as last year – not great when you consider that last year attendance plummeted by 22%. Threats were debated: the death of the cookie, consolidation and sales – and the very real possibility of an impending global recession. It wasn’t all doom and gloom, though! Despite all the noise, the industry is still growing, with the IAB announcing that programmatic ad spend in Europe rose by 33% last year to hit €16.7 billion (about $18.4 billion), while 50%

  • The biggest Trust Talks yet!

    Since we launched Trust Talks it’s gotten bigger and bigger, and next week’s event is set to be the biggest yet! Over the past few years, Trust Talks has brought light to the programmatic ecosystem and given some of the world’s leading advertisers, publishers and brands a platform to discuss the industry’s biggest trends, opportunities, and issues. We’ve held events across the world in major cities including New York, Singapore and London. Next Wednesday Trust Talks heads back to London where it all began for a packed morning of panels exploring some of the industry’s most talked-about topics. The event is now sold out, and for those of you who managed to secure tickets, here is what you can look forward to! Being a publisher in 2019 is

  • What is Pair Programming?

    Our Lead Product Manager, Aimy Ko speaks about the power of Pair Programming, how it works and what benefits it could bring to your team. If you’ve ever visited the Product Development area in Unruly’s London HQ you might have noticed that there are always two people sitting at a computer. This is Pair Programming in action. There are many different ways to pair, but in essence, you take it in turns to “drive” and “navigate”. The two of you sit in front of the same computer with a single keyboard and mouse, and switch driving every 20 minutes or so. Why do we do it? It helps us to find better solutions since, generally, there is no “correct” way of solving a problem. With Pair Programming, each

  • What’s life like as a Compliance Director?

    Our Global Product Compliance Director, Kelly Collins, speaks to us about negotiating with stakeholders, the data privacy revolution and her Italian water dog! Q: Hi, first of all, could you introduce yourself, and talk a bit about what you do at Unruly… I’m Kelly and I’m the Global Product Compliance Director at Unruly. I work with our internal teams, partners, advertisers and publishers to ensure that we comply with data privacy regulations and security while still delivering industry-leading products and services to publishers and advertisers. Q: How did you find out about Unruly? My first introduction to Unruly and its dynamic culture was when I attended two networking events in Unruly’s amazing Clubhouse. I was looking for my next opportunity when our Chief Product Officer, Jule Owen, forwarded

  • What are retrospectives?

    Ever thought about why you keep making the same mistakes? Our Senior Developer, Gel Goldsby speaks about the power of retrospectives, how they work, and what benefits they can bring to your team. In life, we always strive to get better at things. We do this by tweaking our ‘behaviour’ in an attempt to improve. We work out what to tweak, by analysing our past outcomes. For example, let’s say you and a friend are baking a cake and when it comes out of the oven it hasn’t risen. You ask each other, “Why?” Google says maybe you’re using the wrong type of flour or over-mixing. After chatting with each other, you hypothesize that over-mixing must be the culprit because you used an electric mixer instead of hand

  • R is for RTB

    In the latest addition to our A-Z of Adtech series our Product Compliance Director, Kelly Jacobson Collins, takes a look at RTB and the ICO’s latest report. Real-time Bidding (RTB) is a fundamental pillar of programmatic advertising and refers to the automated buying and selling of online ad impressions through real-time auctions which take place in milliseconds. Those auctions are facilitated and underpinned by an evolved adtech industry of which Unruly is part. I hear the ICO released an important report recently? In June, the ICO (the UK “data protection authority”) released their ‘Update Report Into Adtech and Real-Time Bidding’ report. It focuses on the legalities and contractual complexities of the adtech supply chain via RTB. It surmises that the “adtech industry appears immature in its understanding of

  • Emotions at the Emmys

    On the 16th July, agencies around the globe held their breath as the five nominees for the Outstanding Commercial category at the Emmys were unveiled. Nike’s Dream Crazy was an obvious contender but there were still a few surprises. The five nominees are as follows: Apple: Behind the Mac Sandy Hook Promise: Point of View Netflix: A Great Day in Hollywood Nike: Dream Crazy Apple: Don’t Mess with Mother We’ve run all five nominees through our emotional testing and targeting tool, UnrulyEQ, to find what sets them apart as a cut above the rest. A sense of purpose The first thing to note about this year’s nominees is that most of them are heavily focussed on issues of environmental and social justice. It’s no wonder then, that the

  • Facebook and the FTC

    Our resident Product Compliance Director, Kelly Jacobson Collins, gives us the lowdown on big stories happening in our industry. This week she talks about the significance of Facebook’s latest FTC fine. What’s happened? In the US, the FTC (Federal Trade Commission) fined Facebook $5billion last week and ordered it to restructure its approach to privacy across the company including new mechanisms for accountability and better processes. What does this mean? The FTC fined Facebook for using “deceptive disclosures and settings” that eroded user privacy, misleading users over facial recognition software and for misusing phone numbers obtained for account security purposes to also target advertisements to its users. The fine equates to about a month’s revenue for Facebook. The FTC is also seeking to change Facebook’s privacy culture by

  • Q is for Quality Environments

    For the next in our A-Z of adtech we take a look at how to decide whether a site is quality/premium. If you work in the advertising sector you’ve most likely heard of quality or premium environments. This idea of quality environments grew and really took off around the time that negative stories around social media first emerged in the press. Where did this all begin? Stories like fake news being spread through Facebook, and ads appearing alongside extremist and degrading videos on YouTube have really driven awareness for advertisers and brands around where their ads appear. We now have well-know advertising moguls, brand leaders, multiple reports and research studies from across the globe that confirm the idea that advertising in quality environments is an effective way to