Unruly News

 Cute Beer Commercial Not Only Attracts Most Online Shares But Also Generates Most TV Coverage Across World, Says New Research Budweiser’s “Puppy Love” was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. The ad has so far generated 1.31 million shares, according to data supplied by Unruly’s Viral Video Chart, making it the sixth most shared Super Bowl ad of all time (so far).

Disclosure: Original release distributed by the Future Fifty  LONDON, Friday 6 December 2013: Tech City UK has named the second wave of 25 companies to join the Future Fifty programme which matches high potential growth-stage businesses with bespoke public and private sector support to fast-track their growth, create jobs and deliver significant economic impact to the UK. Among the second instalment are innovative technology businesses transforming sectors ranging from ecommerce to medicine and media, including household brands such asPhotoBox, Matches Fashion and Chemist Direct. Following another round of judging by a 17-strong independent advisory panel they now join the initial 25 companies on to the programme that were announced in October.

Interactive infographic ‘The Unruly Viral Spiral’ shows the explosion in shares and changing social video advertising trends December 4, 2013 — The sharing of video ads has increased almost 50x over the last eight years. That’s according to marketing technology platform Unruly, which today launches an interactive infographic that visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand. ‘The Unruly Viral Spiral’ charts the 3 most shared ads across the social web from every year since 2006 and also tracks their number of all-time shares since launch. Ads from brands such as Pepsi, Volkswagen and Nike all feature.

Disclosure: This release appeared on the London Stock Exchange website on November 29, 2013 Landmark research identifies some of the fastest-growing and most dynamic small and medium sized businesses (SMEs) in the UK Unique focus on broad metrics beyond short-term revenue and profit growth Launch event held with CEOs from around Britain at London Stock Exchange

Disclosure: This release appeared on the IPA website on November 26, 2013 Unruly has taken the top accolade in the IPA’s Online Media Owner autumn 2013 Survey (25th November), with 82.4% of respondents agreeing that their overall experience of dealing with them is good. Unruly Media are the only company to receive a score of above 80% in the ‘Grand Prix’ category in the Autumn Survey, and have gone up 7.8 percentage points and eight positions since their debut appearance in the spring 2013 survey. Exponential and Inskin Media came in second (79.2%) and third positions (78.9%). In this same category, AOL lead the online pure plays sector with a score of 78.7% and A & NY lead the cross over media sector with a score of 77.9%. View the

Ads from Dove, GEICO, Evian, Pepsi and Kmart top the chart of most successful branded videos of the year November 21, 2013 — A three-minute video from Dove that aims to show women they are more beautiful than they think is the most shared ad of 2013. ‘Dove Beauty Sketches’, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart —an annual ranking of the year’s most socially-shared video ads of the year—released today by Unruly. The ad, which was also distributed by Unruly, has attracted 4.24 million shares across Facebook, Twitter and the blogosphere since its launch in April, putting it just ahead of GEICO’s ‘Hump Day’ commercial (4.03 million) in second spot. It’s also the most viewed online video ad of all