Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Digital Startups Call On Next Government To Bring Policy Into The 21st Century
Over 150 startups and VCs back Coadec’s Startup Manifesto, including: King,TransferWise, SwiftKey, Lovestruck, Funding Circle, MOO, Index Ventures, Passion Capital, Seedcamp, Unruly and Accel Partners London, 3 September – The Coalition for a Digital Economy (Coadec) today published The Startup Manifesto, setting out 24 ways the next government should make Britain a world leader in digital innovation, including: Cutting taxes for entrepreneurs, including reducing National Insurance Contributions (NICs) for startups that volunteer to teach coding; Retraining those made redundant by disruptive technology, rather than blocking innovation through protective regulation; Opening the doors to tech talent from outside the EU by restoring the post-study work visa and allowing VCs to sponsor employees on behalf of startups; Backing the UK’s lead in financial technology by creating a legal framework for
Unruly Partners With Nielsen To Offer Nielsen Online Campaign Ratings™ For Social Video
Marketing tech company offers brands and agencies 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated NEW YORK, NY – August 7, 2014 – Marketing technology company Unruly today announces it is has partnered with Nielsen to offer a 100% audience guarantee against Nielsen Online Campaign Ratings™ to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post-campaign analysis. It will be available for US advertisers on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.
Activia’s Shakira Video Overtakes VW to Become Most Shared Ad of All Time
Brazilian-Themed ‘Trackvert’ Takes Number 1 Spot From Super Bowl Commercial With 5,375,756 Shares An ad for Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time, according to data released today by marketing technology company Unruly. The three-and-a-half minute music video – called ‘La La La (Brazil 2014)’ and released in partnership with the World Food Programme – has overtaken Volkswagen’s Super Bowl commercial ‘The Force’, which has held the number one position since February 2011. Released on May 22, ‘La La La (Brazil 2014)’ has attracted 5,375,756 shares across Facebook, Twitter and the blogosphere. Volkswagen’s ‘The Force’ (5,372,945 shares) had previously held the top spot for more than three years, while ‘La La La (Brazil 2014)’ was able to leapfrog the number
Johnnie Walker Blue Label Launches Short Film Starring Jude Law: ‘The Gentleman’s Wager’
The story of a man on a quest for a rare experience 30th July 2014: JOHNNIE WALKER BLUE LABEL, the leading luxury Blended Scotch Whisky, as per IWSR 2013, today launches on global release a short film starring actors Jude Law and Giancarlo Giannini. Directed by British director Jake Scott, the film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience. ‘The Gentleman’s Wager’ sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy.
Nike, Samsung and Castrol Top Unruly #Braziliant Brands Tracker
Nike, Samsung and Castrol are the brands leading the race to become the social video football champion of 2014. With only 2 weeks to go until the FIFA World Cup kicks off in Brazil, marketing technology platform Unruly has revealed the 11 advertisers whose football ads have attracted the most shares online. The ‘Braziliant Brands Tracker’, which features 11 brands to reflect the number of players in a football team, found that brands not affiliated with the World Cup* have driven more than half (54%) of the total shares to date (2.4 million shares).
Unruly Names Former AOL Executive Kenneth Suh Senior Vice President of Global Business Development
Digital media veteran joins Unruly to lead new product evolution and drive forward programmatic and native social video capabilities NEW YORK, NY – July 14, 2014 – Marketing technology company Unruly today announces Kenneth Suh has joined its executive team as Senior Vice President of Global Business Development. Suh, who is based in the company’s New York office, is responsible for developing global partnerships across programmatic advertising, native advertising and digital media to help drive business growth and innovation within the company’s product offerings. According to eMarketer, 85% of companies are currently using a programmatic approach to media buying, and that number is expected to grow to 91% in the next two years. Suh’s responsibilities will also include Unruly’s further expansion into native advertising, which will contribute more than 40% of
Unruly Rapidly Expands Senior Sales Team to Meet Growing Demands for Data-Driven Insights and Video Distribution Across the Open Web
Christine Ryder Joins Unruly As Regional Vice President Of Sales in Chicago Chicago, Ill. – July 14, 2014 – Marketing technology company Unruly today announces Christine Ryder has joined as Regional Vice President of Sales in Chicago. With more than two decades of commercial experience in the digital advertising industry, Ryder’s responsibilities include accelerating the company’s growth throughout the Midwest and serving increasing clients’ needs from Detroit to Dallas. Unruly sits at the intersection of three of the fastest growing trends on the internet and provides the most robust end-to-end solution for more than 65% of Ad Age Global 100 brands. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video
Non-Sponsors Have So Far Generated Three-Quarters Of All World Cup Online Ad Shares
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors*. That’s according to new data released today by marketing technology platform Unruly, which found that despite official sponsors creating almost twice as many ads, commercials by brands not affiliated with the FIFA tournament have so far attracted 8.9 million shares across the social web. Videos from official sponsors, who paid between £8m to £120m to have their names associated with the World Cup, have managed 3.6 million. Unruly’s ‘Braziliant Brands Tracker’, which is updated throughout the tournament, reveals the advertisers whose football ads have attracted the most shares online. The top three places are all occupied by non-sponsors, while only four places in the top 11 are taken by official FIFA partners:
Unruly Launches Algorithmic Tool To Predict Shareability Of Video Ads In South-East Asia
Inspiration and exhilaration key to engaging audiences in South-East Asia, say global leaders in social video marketing. SINGAPORE, LONDON — Advertisers in South-East Asia for the first-time ever will be able to predict the virality of their video ads before they are launched, thanks to a new tool launched today by marketing technology company Unruly. The global leaders in social video marketing first launched Unruly ShareRank™ in January 2013 to help marketers in the U.S. and UK predict the ‘shareability’ of their video content. Versions aimed at Brazilian and German markets have since been released. Unruly has now trained the algorithm specifically for countries across South-East Asia, so it can predict consumers’ emotional responses to branded video content throughout the region. ASEAN advertisers using the predictive technology will
