Unruly Partners With Nielsen To Offer Nielsen Online Campaign Ratings™ For Social Video
Marketing tech company offers brands and agencies 100% guarantee that purchased views are Nielsen Online Campaign Ratings validated
NEW YORK, NY – August 7, 2014 – Marketing technology company Unruly today announces it is has partnered with Nielsen to offer a 100% audience guarantee against Nielsen Online Campaign Ratings™ to help advertisers deliver greater efficiency, from planning to in-flight campaign optimization to audience guarantees and post-campaign analysis.
It will be available for US advertisers on Unruly’s In-Stream skippable pre-roll format, which features branding and sharing functionality, as well as a comprehensive suite of programmatic targeting options.
Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from digital data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the web. Nielsen Online Campaign Ratings has seen swift adoption by many large brands as it allows them to use the same metrics for TV and digital video advertising.
“With three-quarters of video views happening outside of YouTube, it’s more important than ever to reach audiences where they are watching and sharing videos. Unruly’s In-Stream format already delivers cost-effective, mass reach to over a billion connected consumers watching video content across the Open Web. And now with Unruly and Nielsen Online Campaign Ratings, advertisers can be assured that their social video ads were not just viewed, but were also seen by their desired audience within Nielsen’s dataset,” said Richard Kosinski, president, Unruly US.
“Advertisers continue to struggle to keep pace with the evolving landscape associated with programmatic exchanges. Nielsen Online Campaign Ratings provides clients with a deeper understanding of where their ads are being watched and provides an additional layer of comfort to assure they’ve delivered against their targets to reduce wastage and deliver higher ROI,” added Kosinski.
“Defining success can be challenging in this dynamic media ecosystem, but companies like Unruly demonstrate a commitment to measuring and then delivering success to clients through the integration of solutions like Nielsen Online Campaign Ratings,” said Andrew Feigenson, Managing Director, Digital Client Services, Nielsen. “We’re excited to forge this relationship with Unruly to better assist media clients as they navigate the industry at a time when fragmentation makes reliable and consistent success metrics more critical than ever.”
Unruly provides end-to-end solutions for more than two-thirds of Ad Age Global 100 brands. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank™. They can engage 1.17 billion people across the Open Web with Unruly Activate™ (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics™, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points. The company has 12 offices around the world, most recently opening its Asian headquarters in Singapore.
UNRULY, UNRULY ACTIVATE, UNRULY ANALYTICS, UNRULY SHARERANK and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to get their videos watched, tracked and shared across the Open Web. Our programmatic video platform reaches and engages the half of the global Internet population who are watching and sharing videos outside of YouTube.
Our end-to-end solution cracks the code on social video sharing. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.
The product set is powered by the Unruly Viral Video Chart, a unique data set covering 430 billion video views and tracking 24 million shares per day. Engaging audiences across the full range of mobile, tablet and second screen devices, Unruly Activate has delivered, tracked and audited 4.27 billion video views across 3,600+ social video campaigns for over 650 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 65% of Ad Age Global 100 brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs 150 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund. The company has won 26 awards, including ‘Best Content Distribution Platform’ at the Braves Awards; ‘Digital Innovator of the Year’ at the Sunday Times Hiscox Tech Track 100; ‘International Management Team of the Year’ at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly has been selected by Tech City as a Future Fifty Company.
To find out more, visit unrulymedia.com.