Johnnie Walker Blue Label Launches Short Film Starring Jude Law: ‘The Gentleman’s Wager’

The story of a man on a quest for a rare experience

30th July 2014: JOHNNIE WALKER BLUE LABEL, the leading luxury Blended Scotch Whisky, as per IWSR 2013, today launches on global release a short film starring actors Jude Law and Giancarlo Giannini.
Directed by British director Jake Scott, the film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience. ‘The Gentleman’s Wager’ sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy.

 Shot in The British Virgin Islands, Caribbean and London respectively, the story begins with Law and Giannini sipping JOHNNIE WALKER BLUE LABEL whisky on a truly unique hand-crafted boat as they look out across a stunning ocean seascape. We hear Law’s character state that he wants to buy the boat, but it is not for sale and the only way he can get it, is by putting on a truly unique performance. The wager begins.
Commenting on his role and involvement in the film, Law says: “The film is about improvement and progress and this is something I try to do in my work and my everyday life. I had to learn new skills shooting this film that combined with the places we visited and shot in, alongside working with Jake and with Giancarlo, made it a truly rare experience.”
James Thompson, Managing Director, Diageo Reserve says: “We are delighted to be launching ‘The Gentleman’s Wager’ film today. To us, Jude embodies the progressive spirit that the JOHNNIE WALKER BLUE LABEL brand identifies with and celebrates, so we’re thrilled he has taken on the lead role of the film and we’re looking forward to continuing to work with him in the future.”
‘The Gentleman’s Wager’ short film is available to view online now at http://www.youtube.com/johnniewalker. The ad is being distributed by Unruly.
JOHNNIE WALKER BLUE LABEL – the height of our blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER BLUE LABEL is a Scotch Whisky born of the art of our Master Blender.