Unruly Rapidly Expands Senior Sales Team to Meet Growing Demands for Data-Driven Insights and Video Distribution Across the Open Web
Christine Ryder Joins Unruly As Regional Vice President Of Sales in Chicago
Chicago, Ill. – July 14, 2014 – Marketing technology company Unruly today announces Christine Ryder has joined as Regional Vice President of Sales in Chicago. With more than two decades of commercial experience in the digital advertising industry, Ryder’s responsibilities include accelerating the company’s growth throughout the Midwest and serving increasing clients’ needs from Detroit to Dallas.
Unruly sits at the intersection of three of the fastest growing trends on the internet and provides the most robust end-to-end solution for more than 65% of Ad Age Global 100 brands. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.
Christine has held sales leadership roles at digital heavyweights, including AOL, Glam Media and iVillage, as well as a variety of start-ups centered around content, social and video. She was instrumental in the revival of the Chicago Interactive Marketing Association, where she served as president. She brings first-hand experience initiating and growing advertising partnerships with leading brands, including Kraft, Kellogg’s, Unilever, General Mills, HP, Kimberly-Clark, General Motors, Target, Purina, and McDonald’s.
“With online video advertising expected to increase to nearly $10 billion by 2015, according to Zenith Optimedia, brands are seeking social video solutions like never before,” said Richard Kosinski, President, Unruly. “Christine’s years of partnering with some of the country’s most respected brands, combined with a passion for the industry, make Christine the perfect fit for Unruly. We’re thrilled to have her on board to expand Unruly’s presence throughout the region and help deliver wow for our clients.”
Christine will also be responsible for building a team of sales and operations executives in the MidWest. Unruly has delivered campaigns in North America since 2007 and has offices in New York, Chicago, San Francisco and Los Angeles.
Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to get their videos watched, tracked and shared across the Open Web. Our programmatic video platform reaches and engages the half of the global Internet population who are watching and sharing videos outside of YouTube.
Our end-to-end solution cracks the code on social video sharing. Advertisers can predict earned media with proprietary algorithm Unruly ShareRank. They can engage 1.17 billion people across the Open Web with Unruly Activate (comScore Feb 2014), the leading social video distribution platform. And prove ROI with Unruly Analytics, a cloud-based dashboard providing real-time competitive benchmarks across 6 billion customizable data points.
The product set is powered by the Unruly Viral Video Chart, a unique data set covering 430 billion video views and tracking 24 million shares per day. Engaging audiences across the full range of mobile, tablet and second screen devices, Unruly Activate has delivered, tracked and audited 4.27 billion video views across 3,600+ social video campaigns for over 650 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. We’ve worked with 65% of Ad Age Global 100 brands and our mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs 150 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund. The company has won 26 awards, including ‘Best Content Distribution Platform’ at the Braves Awards; ‘Digital Innovator of the Year’ at the Sunday Times Hiscox Tech Track 100; ‘International Management Team of the Year’ at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. Unruly has been selected by Tech City as a Future Fifty Company.
To find out more, visit unrulymedia.co.