Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Sadiq Khan Announces New Business Advisory Board For London
Leading entrepreneurs and top business figures in London – the majority of whom are women – will form Mayor Sadiq Khan’s new Business Advisory Board. Sadiq Khan vowed to be London’s most pro-business Mayor ever and has fulfilled a manifesto pledge to set up the board, which will tap into the capital’s leading business expertise as he works to find the solutions to London’s growth challenges, particularly following the recent vote to leave the European Union.
UnrulyX Launches New Nielsen DAR Optimised PMPs
Buyers can now purchase private marketplaces optimised for Nielsen DAR (Digital Ad Ratings) audiences through UnrulyX. These packages contain premium publishers that meet and exceed Nielsen DAR audience benchmarks in the US, UK and Australia. Programmatic buyers with Nielsen DAR KPIs for their digital video campaigns can now buy an off-the-shelf PMP that helps hit those KPIs without worrying about adding multiple layers of targeting, which often reduce scale.
News Corp Australia Unveils The Company’s Future Media Lab
News Corp Australasia executive chairman Michael Miller along with News Digital Networks Australia managing director Nicole Sheffield and Unruly’s CEO and co-founder Sarah Wood, today unveiled the company’s new Future Media Lab. Future Media Lab is an innovation and collaboration workspace that has been designed as a place where News Corp Australia clients and partners can explore, discover and create with News Corp’s brands, products and audiences.
Unruly Launches Vertical Video Format Across French Ad Market
New outstream video ad unit allows French advertisers to unlock the power of mobile video and maximise viewer attention Unruly data shows a quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos PARIS – October 25, 2016 – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the French market.
Unruly Continues Expansion Into APAC By Launching Operations In India
News Corp-owned video ad tech company moves into new offices in New Delhi and Mumbai offering both managed service and programmatic distribution for brands and agencies Unruly’s mobile ad formats help advertisers connect more effectively and authentically with audiences across India NEW DELHI, MUMBAI – Tuesday, October 11, 2016 – Video ad tech company Unruly today continues its rapid global growth by expanding into India.
UnrulyX Is First Outstream Video SSP To Unify Demand Sources For Publishers
Unified Demand from video ad tech company Unruly increases publisher revenues and provides more control of every source of outstream video demand LONDON, NEW YORK – September 21, 2016 – For the first time, publishers can unify their global outstream video demand within a single platform. Unruly’s SSP UnrulyX allows publishers to optimise demand from the company’s programmatic and managed services, publishers’ sales teams, exchanges, DSPs and other SSPs. This ensures every impression is offered to multiple sources in a unified auction, leading to increased number of competing bids, maximum fill and higher CPMs.
Unruly Teams Up With Nielsen, Affectiva, Moodagent And Kent State University To Bring End-To-End Emotional Intelligence To Digital Advertising
New proprietary tool uses biometric, neurological, emotional and audio testing to allow advertisers to maximise emotional and business impact of ads; validates if ads are authentic and consistent with brand values Unruly also launches Emotional Private Marketplaces, allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to their ads September 8, 2016 – Video ad tech company Unruly today launches two new products designed to bring end-to-end emotional intelligence to digital advertising.
Unruly Expands Vertical Video Format Into German Ad Market
New outstream video ad unit allows German advertisers to unlock the power of mobile video and maximise viewer attention HAMBURG – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the German market. The new outstream video unit – which can be bought in Germany programmatically or via Unruly’s sales team from mid-September – can be distributed across the Open Web, allowing advertisers to unlock the power of mobile video.
Unruly Launches Vertical Video Format Across APAC
New outstream video ad unit allows advertisers to unlock the power of mobile video and maximise viewer attention New survey finds South-East Asians more likely to be annoyed at being forced to turn phones horizontally to watch an ad; almost half of ASEAN consumers lock phones to vertical mode SINGAPORE – Thursday, August 25, 2016 – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the APAC market. The new outstream video unit – which can be bought programmatically or via Unruly’s sales team – can be distributed across the Open Web, allowing advertisers to unlock the power of mobile video.
