Unruly News
Stay up to date with the latest news from Unruly including our latest press and thought leadership!
Unruly Launches First-Party Data Segments To Help Advertisers Engage Australian Home Movers
Video ad tech company launches targeting segments to help brands and agencies identify and reach home movers and property improvers in Australia at scale Sought-after mover audience spends up to $30,000 AUD before, during and after a move and are 99% more receptive to emotional advertising Each year 2.5 million Australians change address – impacting 16% of households SYDNEY, MELBOURNE – September 26, 2017 – Advertisers can now reach Australian home movers at scale using high quality, first-party audience data and new targeting solutions launched today by ad tech company Unruly.
Unruly Brings Emotional Targeting To Video Advertising In South-East Asia
Unruly launches unique targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad GroupM first agency group to use new tool, which also helps brands reach light buyers, buyers of competitor brands and bespoke audiences SINGAPORE – Friday, September 22, 2017 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers across South-East Asia connect with consumers most likely to emotionally engage with a specific ad.
New Research Fuels Online Ad Viewability Debate
Released by Centre for Amplified Intelligence on September 14, 2017 With the advertising industry up in arms yet again around the minimum online viewability standard, renowned Australian media academic, Professor Karen Nelson-Field, University of Adelaide and her colleague, Dr Erica Riebe, have made some global waves with their latest research that challenges the status quo.
Ricky Chanana Appointed Unruly Managing Director ANZ
Mr Chanana to drive the News Corp company’s programmatic growth, unique data set, premium media offering and emotional intelligence solutions SYDNEY, MELBOURNE – Tuesday, September 12, 2017 – News Corp-owned video ad tech company Unruly today announces it has appointed Ricky Chanana as its new ANZ MD.
Unruly Applies Data To Help Advertisers Create Snackable Six Second Video
From Fox to social platforms to brands like Michelin, the advertising industry is looking to 2018 with their eye on shorter, 6-second video ads. Shorter content resonates more with viewers, which isn’t surprising when you consider that most people now have an attention span of only 9 seconds, according to research from Microsoft. That’s 1 second shorter than a goldfish!
Unruly & Dow Jones Announce Exclusive Partnership For Outstream Video Ads
Unruly today announces an exclusive partnership with Dow Jones, making the video ad tech company the only platform to deliver outstream video ads across its digital media properties, including The Wall Street Journal. Through the partnership, Unruly buyers will have exclusive access to The Wall Street Journal’s elite, global audience, which is particularly sought-after among the business and finance sectors.
Unruly And News UK Launch First-Party Data Segments To Help Advertisers Engage Home Movers
Video ad tech company partners with The Times, The Sunday Times and The Sun to help brands and agencies identify and reach home movers and property improvers at scale Sought-after mover audience spends over £10,000 before, during and after a move while home movers are 78% more likely to buy new products Unruly also launches pop-up version of its future Home at Cannes Lions – designed to help marketers to engage with consumers in the connected home CANNES – June 19, 2017 – Advertisers can reach UK home movers at scale using high quality, first-party audience data and new targeting solutions launched in Cannes today by Unruly and News UK.
Indian Campaign Beats Grand Prix Winners To Top Unruly’s Cannes Lions Ad Effectiveness Chart
Video Ad Tech Company Ranks Cannes Winners Using Unruly EQ Score, A Metric Which Measures Social, Emotional and Business Impact Of Online Ads CANNES – June 19, 2017 – A campaign in which a real acid attack survivor shares her beauty tips is the most effective ad of last year’s Cannes Lions Film winners, according to new data released today by Unruly.
AppNexus And Unruly Launch First Open-Source Prebid Solutions For Outstream Video
Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper New York, June 8, 2017 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables all publishers to auction outstream video inventory with customization and control across desktop and mobile and optimize revenue through direct transactions with premium demand partners in a fair and transparent auction.
