Ricky Chanana Appointed Unruly Managing Director ANZ
Mr Chanana to drive the News Corp company’s programmatic growth, unique data set, premium media offering and emotional intelligence solutions
SYDNEY, MELBOURNE – Tuesday, September 12, 2017 – News Corp-owned video ad tech company Unruly today announces it has appointed Ricky Chanana as its new ANZ MD.
Chanana, who is currently Maxus Australia’s National Head of Investment, has over 14 years of experience in the ad industry, including a decade working in senior digital and investment roles across the GroupM network. He will be based at the News Corp Sydney HQ, along with the rest of the Unruly Sydney team.
Chanana joins News Corp Australia’s digital executive team and will be responsible for driving Unruly’s growth across Australia and New Zealand, including further establishing the company’s leading emotional intelligence ad tech solutions, such as IBM Watson-enabled targeting tool Unruly Custom Audiences, which uses AI to allow advertisers to target valuable light buyers, and driving the programmatic growth of UnrulyX, its viewable video SSP.
Unruly, which gets videos seen and loved across the open web for 91% of Ad Age 100 brands, has a presence in 20 locations worldwide, including offices in Sydney, Melbourne, Singapore, London and New York. Chanana will take up his new position at Unruly in November.
Chanana said: “I’m really excited and thrilled to join the Unruly/NewsCorp family. UnrulyX, Unruly EQ and Unruly Custom Audiences [UCA] are having a huge impact on the way advertisers and agencies think about creative, audience segmentation and programmatic video.
“I’m really looking forward to leading an incredibly successful team here in ANZ, and helping the business and our rapidly-expanding client base deliver continued success.”
Ricky, who worked at Telstra before joining the GroupM network, will report into APAC Chief Commercial Officer Phil Townend, who is based in Singapore.
Townend said: “After a very thorough search, it became pretty obvious to us that Ricky was the standout candidate for this role. He brings an incredible amount of experience, energy, drive and charisma to the Unruly and News Corp Australia family.
“His ideas are infectious, and I have no doubt he will be able to help us realise our collective ambition to be the number one premium video solution in the Australian market. He understands the needs of blue chip advertisers and their agencies, and can help drive a more human, data-driven and outcome-centric approach to creative and programmatic.”
Nicole Sheffield, Chief Digital Officer at News Corp Australia, added: “I am delighted that we have someone of Ricky’s experience and digital aptitude joining News Corp Australia’s digital executive team to lead our commercial video strategy and drive the next phase of growth and investment in Unruly in Australia.
“Video is a core focus for the business as we further evolve our production capabilities with short form video and editorial in video at its most powerful. We are well placed to reframe the digital video opportunity in premium environments because we have the framework and importantly we have the data which allows us to constantly evolve and create new strategies for content creation and distribution.
“Over the last two years Unruly’s leading technology and video expertise has advanced and grown our premium video inventory at real scale across News Corp Australia’s digital networks while offering our advertisers new and innovative ways to access and connect with their audiences.“
Chanana replaces Lance Traore, who left the company to pursue other opportunities.
Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people. By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.
Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade’s data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact. Unruly was founded in 2006 and acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015. With 300 Unrulies across 20 locations worldwide, our super power is emotional intelligence and our secret weapon is passionate people on a mission to #DeliverWow.
About News Corp Australia
News Corp Australia is part of one of the world’s largest and leading global media and information services businesses – News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Each month, close to 16 million Australians choose to consume news and information across News Corp Australia’s suite of multi-platform (print, web, mobile and tablet) products – more than any media group in Australia.
News Corp Australia’s portfolio of national, metropolitan, regional, community and specialist multi-platform brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, FOX SPORTS, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au.
News Corp Australia has significant investments in allied Australian media enterprises SKY NEWS AUSTRALIA, Foxtel, the REA Group and AAP; global digital companies Storyful and Unruly, property services HiPages and Diakrit and digital racing publisher Punters.com.au. News Corp Australia is also a strong supporter of startup businesses in Australia through our sponsorship of co-working spaces Fishburners in Sydney and Majoran in Adelaide.
As the #1 destination for news, lifestyle, sport and business, News Corp Australia plays a key role in the lives of consumers and provides a valuable channel for partners to engage these consumers.
About Ricky Chanana
Ricky’s career started over 14 years ago at Telstra, working on its online titles such as White & Yellow Pages. He later progressed to Telstra’s then digital arm MediaSmart. In 2007, Ricky joined media agency MEC within GroupM, where he was involved in building up the digital product for many local and global accounts, including Red Bull, Mitsubishi, Colgate, and Paramount. Ricky then made the move in 2012 over to sister agency Maxus within GroupM, where he was appointed as Head of Digital. In 2016, he was promoted to Head of Investment to oversee the entire Maxus investment portfolio.