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Unruly & Dow Jones Announce Exclusive Partnership For Outstream Video Ads

Unruly today announces an exclusive partnership with Dow Jones, making the video ad tech company the only platform to deliver outstream video ads across its digital media properties, including The Wall Street Journal.

Through the partnership, Unruly buyers will have exclusive access to The Wall Street Journal’s elite, global audience, which is particularly sought-after among the business and finance sectors.

Unruly’s premium outstream video players are ideal for advertisers looking for high-impact, highly viewable ad formats. Measured by MOAT for viewability, the video unit only begins to play once it’s in-view and is designed for highly viewable ad placements.

It is available to advertisers on both desktop and mobile devices, including Unruly’s vertical video and 360 ad units.

“In a time when fake news and ad fraud are still rampant across the industry, the need for trustworthy, premium and safe environments for brands is critical to business success. This partnership should excite buyers who are looking for ways to reach business decision-makers in user-friendly video formats. There’s no more premium site to reach these influential readers than the Wall Street Journal,” said Kenneth Suh, EVP, Global Business Development, Unruly.

Unruly is committed to brand safety and is the only video SSP to have received an independent review certifying its compliance with the Trustworthy Accountability Group’s (TAG) Inventory Quality Guidelines (IGQ). Additionally, Unruly has achieved a Seal of Compliance and Certificate which verifies our continued compliance to JICWEBS’ Digital Trading Standards Group (DTSG) Good Practice Principles.

Dow Jones inventory is available through Unruly’s full service offering or programmatically through its SSP, UnrulyX. To learn more about Wall Street Journal’s unique traffic, read more in the WSJ.com media kit.