News

Unruly News

Unruly / About Us / News

Stay up to date with the latest news from Unruly including our latest press and thought leadership!

  • Unruly Launches Outdoor Recruitment Ad Campaign To Attract New Developers

    Unruly today launches a new ad recruitment campaign designed to attract developers to join the rapidly-expanding ad tech company. To help support its incredible growth, the global video marketplace – which is headquartered in London and has more than 350 employees – has created an outdoor and digital campaign aimed at convincing developers working for some of the world’s tech giants to quit their current roles and join Unruly instead.

  • Unruly Applies MediaCom’s Groundbreaking Cultural Insights To Testing And Targeting Solutions

    News Corp company launches first cultural targeting capability in Australia; advertisers can also use algorithm to maximise global impact of their video content using testing solution UnrulyEQ Max SYDNEY – March 15, 2018 – Australian consumers are less likely to be impressed by designer labels and celebrity endorsements and are among the most competitive in the world, putting pressure on themselves to succeed and judging others by their professional and social successes than the rest of the world.

  • New Unruly Testing Tool Lets Advertisers Know If Their Ads Are Sexist

    Global video marketplace launches new stereotype analysis on International Women’s Day to help advertisers ‘unstereotype’ their ad campaigns – Image credit: Eli Rezkallah LONDON, SYDNEY, SINGAPORE, NEW YORK – March 8, 2018 – Global video marketplace Unruly today launches a new insight tool that tests to see whether an ad is sexist or not. To mark International Women’s Day (March 8), the company has created a stereotype analysis as part of its content testing solution, UnrulyEQ Max, which evaluates whether the ad’s content reinforces harmful gender stereotypes of women and men.

  • Unruly Partners With Dow Jones In European Deal

    Dow Jones will sell Unruly’s ad solutions and inventory in France, Switzerland and Italy as part of its digital product suite February 28, 2018 – Unruly today announced it has partnered with Dow Jones on a deal that allows the publisher to sell the ad tech company’s global inventory and innovative solutions to clients in France, Switzerland and Italy. Dow Jones clients will now be able to expand the reach of their video campaigns using UnrulyX, Unruly’s data-powered video marketplace, which helps advertisers engage audiences on brand safe, premium sites – guaranteeing quality content and environments for advertisers with a potential reach of 1.44bn users globally (source: comScore).

  • Norm Johnston Named CEO Of Unruly

    News UK today announces it has appointed Norm Johnston, Global CEO of Mindshare FAST and Mindshare’s Global Chief Digital Officer, as CEO of Unruly. Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of Non-Executive Chair of Unruly’s Board of Directors. Based in London, Johnston will report to Rebekah Brooks, CEO of News UK, which acquired Unruly in 2015. Unruly helps the world’s biggest advertisers engage global audiences by harnessing the power of its data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences.

  • Unruly Hires Paul Gubbins As UK Programmatic Lead

    Former PubMatic UK MD joins News Corp-owned video ad tech company LONDON – January 11, 2018 – Video ad tech company Unruly today announces it has hired Paul Gubbins as its UK Programmatic Lead. Gubbins, who has over 17 years of experience at publishers and ad tech vendors such as Thomson Reuters, The Telegraph, The Rubicon Project and was a founding member of one of the first mobile DSPs, StrikeAd, will be responsible for driving awareness of Unruly’s programmatic product set across the UK market and developing relationships with key premium publishers, demand side platforms and agency trading desks.