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Unruly Hires Paul Gubbins As UK Programmatic Lead

  • Former PubMatic UK MD joins News Corp-owned video ad tech company

LONDON – January 11, 2018 – Video ad tech company Unruly today announces it has hired Paul Gubbins as its UK Programmatic Lead.

Gubbins, who has over 17 years of experience at publishers and ad tech vendors such as Thomson Reuters, The Telegraph, The Rubicon Project and was a founding member of one of the first mobile DSPs, StrikeAd, will be responsible for driving awareness of Unruly’s programmatic product set across the UK market and developing relationships with key premium publishers, demand side platforms and agency trading desks.

Gubbins, who joins from Oath – where he has spent the last year providing programmatic guidance and training – will be based at the News Corp-owned company’s London HQ. He will report directly to Unruly’s EMEA MD, Jason Trout.

Trout said: “With the recent launch of The Verified Marketplace and an ambitious product roadmap in place, Unruly continues to set the standards for programmatic video advertising. So it’s great to have someone of Paul’s pedigree onboard to help raise awareness of our best-in-class solutions.

“He has a wealth of experience in developing key publisher and buy-side programmatic partnerships, and will provide thought leadership during a transformational year for the programmatic ad industry, where trust and transparency will be firmly in focus.”

Unruly helps the world’s biggest advertisers engage global audiences by harnessing the power of its data-powered video distribution platform, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences.

Paul said: “I’m really excited to be joining Unruly. In an evolving market, they are growing aggressively, building next generation sell side tools for publishers and advertisers in their quest for scaled, trusted and premium video executions. I’m looking forward to helping Unruly shape the outstream narrative for 2018 and beyond.”

Prior to Oath, Paul was the UK MD at SSP PubMatic, which he joined from Millennial Media, where he was Head of Programmatic, EMEA. Previous roles also include Head of Business Development at AdBrain, Head of Programmatic at Weve and Head of Mobile, EMEA, at The Rubicon Project. 


Unruly press contact:

David Waterhouse

Global Comms Director



About Unruly

Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people. By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.

Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade’s data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact.  Unruly was founded in 2006 and acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015. With 300 Unrulies across 20 locations worldwide, our super power is emotional intelligence and our secret weapon is passionate people on a mission to #DeliverWow.