Unruly Partners With Dow Jones In European Deal
Dow Jones will sell Unruly’s ad solutions and inventory in France, Switzerland and Italy as part of its digital product suite
February 28, 2018 – Unruly today announced it has partnered with Dow Jones on a deal that allows the publisher to sell the ad tech company’s global inventory and innovative solutions to clients in France, Switzerland and Italy.
Dow Jones clients will now be able to expand the reach of their video campaigns using UnrulyX, Unruly’s data-powered video marketplace, which helps advertisers engage audiences on brand safe, premium sites – guaranteeing quality content and environments for advertisers with a potential reach of 1.44bn users globally (source: comScore).
Video ad formats available include UnrulyX’s skippable pre-roll format, Unruly In-Stream, and Unruly In-Article, a viewable outstream format which only begins to play when the video is in-view. Eighty-six percent of global UnrulyX views are delivered on comScore 1,000 sites (source: comScore).
Brand and agencies will also be able to use UnrulyEQ, a unique content testing and targeting solution that enables advertisers to target the most relevant audiences at scale and provides deep analysis of the emotional and business impact of ads.
UnrulyEQ’s targeting solution leverages first and third party data to develop scalable audiences that will be more emotionally receptive to an ad campaign. Advertisers can also target light buyers of a brand, and hard-to-reach, customised audiences. Campaigns using the targeting solution have seen significant uplifts in campaign performance, such as a 74% in brand favorability and 80% in purchase intent.
UnrulyEQ’s testing solution UnrulyEQ Max draws on a decade of video data and over 2.2 million viewer reactions to videos to provide deep analysis of the metrics that matter.
“We look forward to putting Unruly’s premium solutions to work for our clients as part of our suite of digital advertising products. This partnership underscores the importance of video in today’s media mix, ensuring a higher level of emotional engagement for clients across all industries, while also reassuring them of the highest possible level of brand safety,” Katie Allen, Regional Director, Multimedia Sales, Dow Jones.
The deal is the latest sign of closer collaboration between Unruly and Dow Jones, both owned by News Corp. Unruly and Dow Jones also recently signed an exclusive partnership making the video ad tech company the only platform to deliver outstream video ads across its digital media properties.
Unruly’s EMEA MD Jason Trout said: “We’re excited to strengthen our relationship with Dow Jones with this new partnership. The deal means advertisers across Italy, France and Switzerland will now be able to access Unruly’s data-powered video marketplace, polite ad formats and unique emotional data services, helping them to better engage audiences on brand safe, premium sites.”
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About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reach people.By bringing emotional intelligence to digital advertising, we help 91% of Ad Age 100 brands inform and inspire 1.44bn people around the world, using polite outstream formats on sites that people love. UnrulyX, the viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.
Emotion matters in marketing. Emotion creates values and sets preferences. Inspires action. Drives sales. Unruly has a decade’s data of consumer responses to video and uses that to hone content, model audiences and deploy ad dollars in ways that heighten emotional response and maximise brand impact. Unruly was founded in 2006 and acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015. With 300 Unrulies across 20 locations worldwide, our super power is emotional intelligence and our secret weapon is passionate people on a mission to #DeliverWow.