Unruly Launches Outdoor Recruitment Ad Campaign To Attract New Developers
Unruly today launches a new ad recruitment campaign designed to attract developers to join the rapidly-expanding ad tech company.
To help support its incredible growth, the global video marketplace – which is headquartered in London and has more than 350 employees – has created an outdoor and digital campaign aimed at convincing developers working for some of the world’s tech giants to quit their current roles and join Unruly instead.
The tech company has placed 29 outdoor display ads in main stations across London, including Kings Cross and Liverpool Street, and near some of the big tech companies’ offices around the capital. The ads pose a series of questions for any developers walking past, querying whether working for such large companies means their CTOs even know who they are.
Questions include: ‘Does Your CTO Even Know Your Name?’, ‘Does Your CTO Even Know What You Do Best?’ and ‘Does Your CTO Know What Drives You?’.
Unruly Interim CMO Diane Perlman said: “With all marketing, cut-through is key, and there is a lot of noise in recruitment advertising. We wanted to target developers on their way to and from work with a slightly quirky and hard-hitting ad designed to motivate them to consider Unruly over larger tech companies.”
Unruly CTO Steve Hayes said: “Developers are the lifeblood of a successful tech company. Unruly is growing rapidly, and to help support our incredible growth we need access to the top tech talent.
“For developers who want to feel more connected to their workplace, have direct access to everyone in the organisation and feel like they can have a significant impact on the company’s mission, there’s no better place to work than Unruly. We provide a supportive, fun and agile culture for developers that feels like a start-up and that operates at scale in a global market.”
Unruly, which can reach 1.2bn users around the world, will also use its extensive network of premium publishers to push the ads out across the web on sites regularly read by developers.
Unruly Interim CMO Diane Perlman also said: “It’s a well-known fact that gender diversity and inclusion across the tech industry isn’t what is should be. Only 14% of computer science graduates and 17% of professional software developers in the UK are women.
“Although Unruly’s track record around diversity and inclusion across the board puts us ahead of most of the tech industry – with almost half our exec and management teams being female – we know there’s always more we can be doing.
“With this campaign, we wanted to speak to both female and male developers who want to work somewhere where their voice can be heard and they can make a real impact.”
Developers at Unruly have been practising XP – an extreme flavour of agile development – since the company’s inception in 2006. Based at the company’s HQ, they code in pairs, follow a rapid 2-3 week planning cycle and practise continuous delivery, releasing new features several times a day so the ad tech company can quickly learn what does and doesn’t work. They are also given gold cards (known at tech giants as ‘20% time’) allowing them to work on whatever they think is the most important. The outdoor ads were purchased via JCDecaux’s Nurture programme
Click here to see available developer roles at Unruly.
Unruly is the video marketplace you can trust to move people, not just reach people.
We help the world’s biggest advertisers engage global audiences by harnessing the power of our data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences. Our superpower is emotional testing and targeting via UnrulyEQ, which leverages over a decade of video data and almost 2.2 million viewer reactions to videos to provide deep analysis of metrics that matter, enabling us to deliver better targeting and higher campaign ROI at scale.
Unruly was founded in 2006 with a mission to transform advertising for the
better. We’re passionately committed to encouraging and celebrating diversity and wellbeing through our inclusive and nurturing company culture.
Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015 and now has over 350 Unrulies doing amazing things across more than 20 locations worldwide.