AUSTRALIA – May 8th, 2018 – Unruly, the global video marketplace you can trust, has appointed AMNET programmatic strategist Heath Irving to lead their programmatic offering in Australia and New Zealand.
In this role, Irving will be tasked with driving awareness and uptake of the UnrulyX programmatic product set across the AUNZ market.
IRVING joins from AMNET (DENTSU) where he has spent the last three years providing programmatic guidance, training and devising bespoke solutions for tier one clients. He was also responsible for leading joint business plans and roadmaps for specific clients to develop new revenue streams and also retain business through tailoring both products and operational process to best suit client needs.
Irving comes with more than eight years of experience in the programmatic space at publishers, agency trade desk and ad tech vendors such as Fairfax media and Yahoo!.
He will be based at the News Corp-owned company’s Sydney headquarters and will report directly to Ricky Chanana, Unruly’s AUNZ managing director.
Chanana said, “We have an ambitious pipeline mapped out for our UnrulyX programmatic offering in AUNZ therefore Heath’s experience across both publishers and agency trade desks made him the ideal candidate for this role. Heath has built a great reputation for his knowledge across programmatic screens advertising covering video, audio, performance display and proximity advertising, all underpinned by data-led strategies. I’m delighted to have Health on board to take our programmatic offering to the next phase.”
Irving said, “I am super excited to be joining the Unruly family. Over the last two years I have seen Unruly grow their premium video inventory at real scale whilst also offering advertisers new and innovative ways to access and connect with their audiences through their data capabilities such as UnrulyEQ, which is designed to supercharge campaigns through emotional data.
As the industry continues to be automated, I think Unruly is doing a great job at challenging how we think about creative distribution and audience segmentation across video and I am looking forward to working with agencies and advertisers on that journey.”
Unruly is the video marketplace you can trust to move people, not just reach people.
We help the world’s biggest advertisers engage global audiences by harnessing the power of our data-powered video marketplace, UnrulyX, on brand-safe, premium sites, while helping top publishers better monetise their audiences. Our superpower is emotional testing and targeting via UnrulyEQ, which leverages over a decade of video data and almost 2.2 million viewer reactions to videos to provide deep analysis of metrics that matter, enabling us to deliver better targeting and higher campaign ROI at scale.
Unruly was founded in 2006 with a mission to transform advertising for the better. We’re passionately committed to encouraging and celebrating diversity and wellbeing through our inclusive and nurturing company culture.
Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2015 and now has over 350 Unrulies doing amazing things across more than 20 locations worldwide.