Unruly News

Bright Spots is a new content series by the IAB Australia, highlighting the fun and talented people in the digital industry who are making a difference, be it in the office, the industry or the wider world. This second episode features Unrulies, Josephine Driscoll (Senior Sales Manager), Sabrina Gela (Programmatic Solutions) and Rika Thong (Senior Client Services Manager), as well as Michelle Francis (Head of Digital Strategy) and Tori Benzie (Head of Strategic Partnerships) at News Corp. From Sales to Data to Strategy to Programmatic, these ladies make their colleagues smile and inspire them to greater heights… and, not surprisingly, the feeling is mutual.

Unruly’s CEO Norm Johnston is interviewed on the latest edition of the MediaCom Connected Podcast. Norm speaks to hosts Sue and ASD about how digital media has changed since he got into it in 1995, moving from agency to media owner, all things Unruly, and what he thinks the future of digital will look like. The MediaCom Connected podcast is focussed around people, ideas, technology and marketing. Each week the hosts interview an expert from the marketing and advertising industry to find out what they are working on, and their thoughts on what’s happening in their market.

Unruly and The Ozone Project have today announced a partnership that will allow demand partners of UnrulyX to buy outstream placements via header bidding supported by The Ozone Project’s server-side wrapper. Nearly 80% of the internet’s top 1000 sites that sell programmatic ads in 2019 support display header bidding. However, its deployment in the video space has been held back due to outstream video complexities, such as player type. Despite these challenges, Unruly has seen +432% YoY growth in header bidding. Unruly works with many of the world’s leading publishers, reaching 1.2bn with 82% of views delivered on ComScore 1000 sites. It has historically surfaced impressions into its ad exchange UnrulyX, using a tag-on-page approach for their outstream placements. Unruly’s collaboration with The Ozone Project avoids the historic

Unruly’s CEO, Norm Johnston, will be speaking on the ‘Video Ads – time to get serious’ panel at DMEXCO 2019. The panel will explore the growth of video advertising and look at how it is now the largest driver of ad growth, as advertisers and brands clamour to reach audiences who are increasingly digital and mobile-first. The panel will also discuss the continued investment in high-quality video ads, the fragmented digital video landscape, and the future of video advertising. Norm will be joined by the CMO of Five Tier, David Berkowitz, Director Client Solutions at Google, Dr. Jannika Bock, CBO of Onefootball, Patrick Fischer, General Manager Operations at SpotX Europe, Irina Petricek-Steiner and Jim Piercy, Group Creative Director in EMEA & ASIA at The Trust, a unit of

Unruly has today announced the launch of Social Display, an innovative new ad format that allows brands to repurpose and distribute social creative across its global network of premium publishers. Delivered in partnership with Polar, a trusted ad format platform for publishers, Unruly’s new ad format uses Polar’s Format Management Platform (FMP) to allow brands to amplify their social media activity by placing social posts within publisher content.  “Unruly is trusted by brands to distribute their high-quality video assets into premium publisher environments at scale, and with Social Display, brands can now also distribute their beautiful social creative from social media sites such as Facebook or Twitter, through our programmatic exchange, UnrulyX,” shared Steve Sottile, President for North America, Unruly.  Unruly’s parent company, News Corp, co-funded the original

This week Unruly’s CEO, Norm Johnston, appeared on Mediatel’s Media and Marketing podcast. He joined Isabel Massey, group digital director at Diageo, and Stephan Loerke, CEO of the World Federation of Advertisers, to discuss the Global Alliance for Responsible Media. The alliance was formed at Cannes last month and seeks to improve the safety of online environments. Together, they are rallying publishers and platforms to do more to address harmful and misleading content and to work together to develop and deliver against a concrete set of actions, processes and protocols for protecting people and brands. The podcast talks about why the alliance was set up, the importance of having businesses from across the media and advertising industries come together, and the short and long term goals of the alliance. Listen

This week, Unruly’s VP, Insight & Solutions, UK, Becky Waring appeared on the IAB podcast alongside Snap’s Ed Couchman. They both joined IAB’s Head of Marketing, Tom Stevens, to look in more detail at two areas of emerging digital: emotional targeting and camera marketing. Becky discusses the effectiveness of using emotions in advertising and the work that Unruly is doing to help brands and advertisers target the right audiences, in the right environments, at the right time with the right content. Click here to listen to the podcast.