Norm joins Media and Marketing podcast to speak about new WFA alliance
This week Unruly’s CEO, Norm Johnston, appeared on Mediatel’s Media and Marketing podcast.
He joined Isabel Massey, group digital director at Diageo, and Stephan Loerke, CEO of the World Federation of Advertisers, to discuss the Global Alliance for Responsible Media.
The alliance was formed at Cannes last month and seeks to improve the safety of online environments. Together, they are rallying publishers and platforms to do more to address harmful and misleading content and to work together to develop and deliver against a concrete set of actions, processes and protocols for protecting people and brands.
The podcast talks about why the alliance was set up, the importance of having businesses from across the media and advertising industries come together, and the short and long term goals of the alliance.