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Becky Waring appears on the IAB podcast

This week, Unruly’s VP, Insight & Solutions, UK, Becky Waring appeared on the IAB podcast alongside Snap’s Ed Couchman.

They both joined IAB’s Head of Marketing, Tom Stevens, to look in more detail at two areas of emerging digital: emotional targeting and camera marketing.

Becky discusses the effectiveness of using emotions in advertising and the work that Unruly is doing to help brands and advertisers target the right audiences, in the right environments, at the right time with the right content.

Click here to listen to the podcast.