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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • The Most Shared John Lewis Christmas Ads Of All Time

    Few brands have had such a significant impact on a national holiday than John Lewis has had on Christmas. The release of the John Lewis Xmas ad has become as much a part of the festive period as the EastEnders Christmas Day special, ‘It’s A Wonderful Life’ and nan falling asleep on the sofa and a few too many sherries. So it’s no surprise that four of the most shared Christmas global ads of all time come from the UK retailer.

  • Doggy Treats And Helpful Sheep: Five Ads You Should Watch Right Now

    Sheep are turned into road signs, an 8-year-old girl coaches a US college football team and cops in the UK compare sexual consent to making tea. It could only be Adland. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can enjoy your weekend.

  • Top Vine Creators Can Reach Communities Larger Than Entire TV Networks, Says Vine’s Jason Mante

    Vine exploded onto the video scene 3 short years ago and now captivates the attention of 200M+ users around the globe. With over 1.5B daily content loops, there’s no denying this platform is entertaining the mobile masses. In the early days, many wondered how 6 seconds could keep the attention of a solid user base for an extended period, but the platform’s proven innovation track record is clearly paying off as user numbers and content loops continue to grow.

  • Short Form Magicians & Competitions: 6 Branded Vines You Should Watch Right Now

    Ah, the joy of six. Vine is leading the way in short-form content and becoming an essential part in global brands’ content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there capturing the attention of millions. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up. This week we’ve got a mix of competitions, Halloween and clever cola.

  • Great Scott! Unruly Celebrates Future Video Lab Launch In London With Back To The Future Themed Party

    Unruly went Back to the Future last week to celebrate the launch of our new Future Video Lab. Brands and agencies grabbed their hoverboards on Back to the Future Day (October 21, 2015 – the day Michael J Fox’s Marty McFly and Christopher Lloyd’s Doc Brown travelled to in Back to the Future 2) and whizzed over to Unruly’s HQ in Shoreditch to open our new lab in style. With the number of ad block users accelerating faster than a DeLorean on its way to 88mph and 95% of UK consumers considering using ad blocking software, the future is far from certain for advertisers.

  • Jonah Berger: 6 Key STEPPS To Creating Contagious Content

    Why does some content spread like wildfire across the internet? This is a topic that we have been passionate about at Unruly since inception back in 2006. We’ve collaborated with the world’s leading academics, dug deep into our unique data set and carried out our own research into why some videos get shared in their millions while others are a flop.

  • Back To The Future Special: 5 Ads You Should Watch Right Now

    In a very special edition, we celebrate Back To The Future day along with hundreds of brands around the world. October 21st 2015 – which was the massive online event everyone knew it would be and more.  Great Scott! It’s all the product placement brands have been waiting 30 years for. Brands of all shapes and sizes tried to get a slice of the action, but after a week watching hours of Back To The Future videos, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the reruns of the film series destined for every other TV channel this weekend. Enjoy!

  • Embarrassed Kids And Flying Twigs: 6 Branded Vines You Should Watch Right Now

    Ah, the joy of six. Vine is leading the way in short-form content and becoming an essential part in global brands’ content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered. With just 6 seconds to impress, creativity is key and this week’s top videos show brands just how it’s done. In just 36 seconds you will know what is the best-branded content on Vine right now.