Ah, the joy of six. Vine is leading the way in short-form content and becoming an essential part in global brands’ content strategies.
However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered.
With just 6 seconds to impress, creativity is key and this week’s top videos show brands just how it’s done. In just 36 seconds you will know what is the best-branded content on Vine right now.
This week, we’ve got a crazed caveman and some smashing tech on show.
Kicking things off this week we’ve got Philips showing off a new Marvel Avengers kid’s light with a creative little loop from ThatLot. Sometimes, the simple loops are the most rewarding. I’ve watched this like 50 times already.
Let’s be honest, if your tech doesn’t have a touchscreen, you’re living in the stone age. HP takes things to the next level to reinforce this point with the help of Viner Josh Darnit and his family. Behold a truly being embarrassing cave-dad.
Vine animation guru Pinot brings autumn to life with the help of this shiny Microsoft Edge tablet. Simple, but a really satisfying loop all the same.
Total takes to Vine to let you know that it’s doing its bit to make the world a little better. This cute little animation does just the job.
Everything looks better in hi-res (almost, sorry news anchors), but now it can sound better too, with Sony’s new headphones. Good news for music lovers and audiophiles alike.
1. Ford Europe
Ford Europe recruits the creative skills Zach King, who we’ve covered aplenty in this series. However, they’ve gone one better this time, by partnering him with popular UK Viner Daz Black. Together, they’ve created this clever little number to promote Ford’s ‘Pre-Collision Assistance’ technology. Sounds pretty nifty. If you didn’t spot there was a cameo from Grapestory’s very own Dontae Mears too. Top acting that man.