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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • What Brands Can Learn From The Success Of Pokémon Go

    Viral phenomenons don’t come much bigger than the defining pop culture release of 2016, Niantic’s Pokémon Go.  In case you’ve been living under a Geodude for the last few weeks, Pokémon Go is the latest iteration of Nintendo’s gaming franchise that won over heart, minds and wallets in the late nineties and early noughties. Now transferred to smartphones, the game uses augmented reality (AR) to map the fantasy of Pokéstops, Gyms and random encounters with mystical creatures onto our own humdrum world.

  • Unruly Receives A Hat-Trick Of Nominations For 2016 Spark Awards

    Marketing magazine yesterday unveiled the finalists for its Spark Awards 2016  – and Unruly has been nominated three times! The ad tech company was chosen in the following categories – Best Campaign by a Media Owner,  Best Media Solution – TV / Online Video and Best Sales & Marketing Intelligence Solution.

  • Open-Tops & Fashion Flops: 5 Ads You Should Watch Right Now

    It’s been a busy week in Adland as the biggest brands gear up for sporting success at the Rio Olympics. In fact, with so much going on, you might have missed some of the great bits of creative coming out of the brightest minds in the industry. That’s why, every week, Unruly gathers up five of the best campaigns for your viewing pleasure.  This week’s selection features an imaginative piece from Mercedes-Benz, Jack Whitehall doing his very best to embarrass a wonderfully deadpan Bradley Wiggins and the return of Dove.

  • How LEAN-ing On IAB Guidelines Can Make Your Site Stand Tall

    This week the IAB released new research confirming that the application of its LEAN principles helps publishers monetize their content without turning off consumers and driving ad blocking. As Unruly officially launches our UnrulyX Lab for publishers – an immersive deep dive into industry trends and challenges, including how to practically apply the LEAN guidelines – now feels like a good time to remember the importance of using these principles and understand what makes them successful.

  • Going For Gold: 3 Key Trends In Rio Olympic Ads

    The Rio Olympics are so close now we can almost smell the Deep Heat. So, while the world’s biggest brands and advertisers get ready to battle it out, we thought we’d identify some of the key creative ad trends we have already noticed ahead of next Friday’s Opening Ceremony. Certainly, looking through this year’s crop of ads, it’s already clear that advertisers aiming for gold  in 2016 are dialling up the emotional intensity of their content. We’ve already seen plenty of stark imagery, pounding soundtracks, and emotive speeches – all things that get people talking about and sharing ads.

  • Yahoo! Is Dead. With Verizon’s Help, Long Live Yahoo!.

    In the beginning there was Internet in a Box. Just $99 and you were on. But you had no clue where to go, what to look for, why you actually wanted to be there. Then along came Yahoo!. Yes, there were many others, but Yahoo! provided simplicity, ease of use, and a guide to help the average person dip their toe in and start to understand what was on the internet. Yahoo! was your best guide to the internet. A simple defining role.

  • FCC Ruling Will Enable Blazingly Fast Digital Experiences

    It’s rarer to find an Alakazam and Scyther within a two block radius than to find multiple tech sectors applauding the FCC (Federal Communications Commission) for any action they take. But that’s just what happened this week when the FCC opened up a significant new spectrum for the next evolution of wireless data communication, 5G. Telcos and cable operators alike praised the move.

  • Love Stories & Sporting Glories: 5 Ads You Should Watch Right Now

    Every week we gather together five of the most interesting bits of video creative on the web, and present them in this handy list just for you. We see the summer of sport continue this week with a selection of ads that will definitely make you want to get up and go! Our hand-picked batch features the elusive singer-songwriter Frank ‘where-is-that-third-album’ Ocean in the latest Calvin Klein ads, as well as powerful and empowering spots from Nike and Channel 4 that celebrate the joy of sport.