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The Unruly Blog

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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • How Being More Human Can Help Tech Companies Do More With Less

    Jule Owen is a product director at video ad tech company Unruly How, as a small tech company, can you learn to punch above your weight? How can you scale up in ways that bring people with you while competing with larger competitors? Before joining Unruly, I worked for many years in engineering, business and product management at Microsoft on Windows Live, Bing, Windows and Xbox.

  • 5 Sessions You Can’t Miss At Advertising Week New York 2016

    New York’s Advertising Week commences today. Now in its 13th year, Times Square is about to be taken over by the brightest and most innovative in AdLand. However, with more than 1,000 speakers in five days, it can be difficult to know which sessions to attend. Well, don’t worry, we’ve rounded up the best discussion and panels from this week so you won’t miss a thing!

  • Midnight Worlds & R8 Swirls: 5 Ads You Should Watch Right Now

    Every week Unruly brings you the freshest, most interesting ads from around the web – so you can catch up on the great creatives you might have missed! This week we have ads from Audi, H&M, Apple, Johnnie Walker and an interesting sound-off piece from the Hillary Clinton campaign.

  • Unruly Rocks #dmexco2016 With UnPanels And Emotional Intelligence

    The dust has finally settled on #dmexco for another year, and 2016 was the biggest so far – with over 50,000 attendees, 300 panels, and 650 stands on the show floor. Unruly was out in force at the Koelnmesse this year, delivering wow at various panels, as well as showing off the power of emotional intelligence in video advertising at our ever-busy stand.

  • Unruly Co-CEO Joins Mayor Of London To Promote Greater Trans-Atlantic Ties Between London & New York

    London ranks as Europe’s leading destination for technology and financial services, and is the best city in which to build a European operation according to a post-Brexit survey of over two hundred senior US tech executives. Mayor of London Sadiq Khan will announce the findings today in New York during his international trade mission to North America, aimed at strengthening business ties between London and the US following the EU referendum vote.

  • Mediation For The Long Term Is More Than Just The Highest CPM

    Over the last year, there has been a lot of interest in ad mediation solutions that can work across a greater number of demand sources, optimizing toward the best eCPM. These newer solutions have typically taken the form of some kind of header bidding, running a first-party auction across the top bids from multiple exchanges.

  • Unruly Co-Founders Nominated For Entrepreneur Of The Year Award

    Unruly co-founders Sarah Wood and Scott Button have been nominated for Investor Allstars’ Entrepreneur of the Year award. Sarah and Scott have been nominated for ‘their contribution to the European economy, their successes in the past year and the viability and future growth potential of Unruly’.

  • Swimming Pools & Dining Rules: Most Shared Ads Of August 2016

    While you might have expected an Olympic sweep for August’s most-shared ads, the real champion is rather surprising. Despite a strong showing from the world’s biggest and toughest sports brands, Samsung’s new Galaxy Note 7 dominates this month’s chart, muscling out the competition with three top ten ads. For the moment, It’s Samsung’s world; we’re just living in it.