The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
US Presidential Election: 5 Insights Into Trump And Clinton’s Ad Strategies
It’s less than a month to go till the end of what has seemed like the longest Presidential Election in US history and the gloves are certainly off. So as we reach the business end of what has been one of the most divisive and controversial elections in living memory, which candidate is winning 2016’s online ad war?
Action Stars & Chocolate Bars: 5 Ads You Should Watch Right Now
Every week Unruly gathers up the latest and greatest ads from around the world, and pops them in this handy list so you can catch up on the things you missed. This week’s roster features some unconventional ads, as well some pun-based comedy from Kit-Kat, plus the return of Cadbury’s very own super-spy – the Milk Tray Man.
The Really, Really Early Guide To Creating The Perfect Christmas Ad Campaign (Part 2)
A few days ago we shared our top tips on how to turn your festive ad into a Christmas cracker. But Christmas is the season for giving – and we have five more tips to give.
News UK & UnrulyX Nominated For Digiday Europe Awards
UnrulyX has been nominated for Best Video Advertising Platform at the Digiday Europe Awards. Unruly’s viewable video SSP has been nominated alongside platforms created by YouTube and TubeMogul. The category recognises the leading video platform and ad serving solution that substantially boosts revenue for publishers.
The Really, Really Early Guide To Creating The Perfect Christmas Ad Campaign (Part 1)
Let’s talk about Christmas. OK, so we’ve just entered October, Halloween is not even a twinkle in a pumpkin’s eye and it’s not even that cold outside, but they do say it comes earlier every year. Certainly for brands and ad agencies it does. Indeed, for a lot of marketers, the festive period is the focal point of their calendar, and many are already well into their festive campaign planning. But how do you make sure you end up with a Christmas cracker and not a turkey? How do you avoid being haunted by the lyrics, “So this is Christmas, and what have you done”?
Viral Review: James Corden & Apple Team Up To Skewer Ad Clichés
This article originally appeared in Campaign magazine. Apple: ‘The all new Apple music‘ Rating: 7/10 Apple advertising generally has a few staple features. Sweeping cinematography and rousing music? Check. Elegant demonstrations of product features? Check. Minimalist font? Triple check.
Famous Faces & Giant Paces: 5 Ads You Should Watch Right Now
Every week Unruly brings you the latest and greatest bits of creative from the world of advertising, and pops them in this handy list so you don’t miss a thing! This week’s batch features a new spot for Apple‘s latest phone, a visually-stunning ad from Audi and the return of everyone’s favourite sweetcorn mascot.
UnrulyX Nominated For Best Ad Tech Tool At Cynopsis Model D Awards
UnrulyX is in the running to win Best Ad Tech Tool at the Cynopsis Model D Awards. Unruly’s viewable video SSP has been nominated alongside Brightcom, TubeMogul and Videology’s DETV™ product in the highly-coveted category.
Unruly and AppNexus Join Forces To Bring Vertical Video to AppNexus Traders
Congratulations to the whole AppNexus team! We’re really excited that today our parent company, News Corp, announced its $10m investment in the US ad tech company. We’ve been working with AppNexus for quite some time and announced our fully integrated partnership in June of this year, when we combined the reach of AppNexus’ video buying platform with the media quality and audience scale of UnrulyX, the viewable video SSP.
