The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Case Study: How Private Marketplaces Based On Emotions Lead to Movie Success
While people eagerly await the 89th Academy Awards, Unruly takes a look at how studios can use private marketplaces to make their movies a smash-hit Despite the Oscars celebrating the best of the best on the silver screen, our data has shown that movie trailers don’t always connect with viewers or drive big box office success. So what can studios do to attract more buzz around their movie trailers? We’ve been working with a major movie studio to bring emotional intelligence to their video campaigns through our Emotional PMPs, which were launched in September.
10 Heartstring-Tugging Ads For Valentine’s Day
No matter how hard you try, it’s hard to escape Valentine’s Day. Love is most definitely in the air – and it seems nowhere is safe from Cupid’s arrow. It’s on the TV, in the shops, on the side of buses, all over newspapers and magazines – and now it’s on your favourite video advertising blog.
Viral Review: Budweiser’s Super Bowl Ad Made The Right Way
This article originally appeared in Campaign. Super Bowl Sunday may be one of the biggest days in the American sporting calendar, but it’s also a kind of brand-sponsored short film festival. Even those who are not interested in American football, the barrage of top-line advertising it produces ensures you’ll inevitably be taking part in the fun – even if it’s just through a Monday morning round-up.
Galaxy Aims For The Heart, Pamela Anderson Stars In Lingerie Ad: 5 Valentine’s Day Ads You Should Watch Right Now
It’s mid-February, which means romantic people all over the world are rushing around buying chocolates, flowers and cards. Unruly’s caught the love bug too, and we’ve rounded up the best Valentine’s Day ads for your viewing pleasure.
Super Bowl 2017 Trends – Stunts & Political Statements
This article was originally published in Forbes The first-ever sudden death Super Bowl also gave us the first agile Super Bowl ad and the first live streamed ad of this Century… plus many socially aware brands and lots and lots of movie trailers. Here’s a quick recap of the most interesting trends from Super Bowl LI.
Budweiser Looks Back, Ford Looks Ahead: 5 Super Bowl Ads You Should Watch Right Now
Super Bowl weekend is now officially upon us, but before you settle in for a day of drinking and eating – why not catch up on the Big Game ads that dropped this week? We’ve got headline-makers, social issues, weird internet references – and John Malkovich.
Which Super Bowl 2017 Trends Have Popped So Far? (Part 2 of 2)
Yesterday, we highlighted some of the Super Bowl trends we’ve seen so far ahead of Sunday’s big game. Today we explore a few more and dig into our predictions and what we’re hoping advertisers achieve at this year’s game. Let us know if you agree!
Which Super Bowl 2017 Trends Have Popped So Far? (Part 1 of 2)
The Super Bowl is filled with rivalries, upsets and unexpected tears. And that’s just the action off the field! In less than a week – months ahead of Cannes Lions – Ad Land and the viewing public will come together in the largest single-day viewing showcase on the planet: Super Bowl Sunday. After years of analyzing the ads surrounding the world’s top sporting events, here are a few trends, as well as predictions, for what we’ll see this week. Enjoy!
Watch A Special Guided Tour Of Unruly’s New London HQ
In case you missed it, Unruly moved into new headquarters in Whitechapel this week. The new space has a lot to offer, and everyone is welcome, but we appreciate not everyone has the time to come and see us in person right away! So to help, we enlisted the help of talented tour guide and Unruly veteran Sunday Wood to show off everything our new home has to offer. From the awesomely augmented reality climbing wall to the deck chairs and video wall in The Park, the office on Whitechapel High Street is the start of an exciting new chapter in the Unruly story!
