The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Dell Gets Magical & GEICO Sings: 5 Ads You Should Watch Right Now
Every week Unruly scours the internet for the best bits of video advertising and then compiles them into this handy list. This week’s batch features a number of brands using comedy in unexpected ways, from Dell’s fantastical interpretation of digital transformation to GEICO’s 90s boyband revival.
Harvey Nichols ‘Rewards’ – Did The Cannes Winner Steal Our Hearts?
Harvey Nichols’ hilarious “Rewards” ad campaign beat off stiff competition to win the Film Grand Prix at Cannes Lions last year. The video, which superimposes cartoon villain heads over CCTV footage of real-life shoplifters, earned the UK retailer and agency Adam & Eve/DDB the top honour in the Film category in 2016. So with only a few days to go till Cannes Lions 2017 kicks off, we thought we would look at the ad campaign in more detail.
5 Things You Need To Know About Travel Advertising In APAC
The travel industry in APAC is producing content that is both highly viewed and highly shared. In the past 12 months, content produced by travel and tourism brands across APAC has accumulated almost 1bn views – an increase of 86% from the previous year – while the number of online shares has also increased by 83%.
The Questions You Need To Ask Yourself Before Launching Your Next Mobile Programmatic Video Campaign
Mobile programmatic video is changing fast. But don’t just take our word for it. According to eMarketer, the vast majority of mobile display and video campaigns will be automated by 2018. That means getting this right is more important than ever before. From setting pre-launch KPIs to choosing effective ad formats, we’ve pulled together a list of questions to ask before launching any mobile video campaign.
Spider-Man: Homecoming Tops Unruly’s Movie Trailer Effectiveness Chart
Creating a movie trailer that will drive box office ticket sales is far from easy. After all, you want to whet the appetite of viewers enough to get them ready to part with their hard-earned cash. But you don’t want to give too much away. How many times do you watch a trailer in the cinema and feel like you have already watched the whole film? It’s a difficult balancing act.
Nike Does The Impossible & Bacardi Breaks Free: 5 Ads You Should Watch Right Now
Unruly every week brings you the latest and greatest bits of creative from across Adland, all compiled in this handy list so you can catch up before the weekend. This week’s selection includes ads from Bacardi, Nike, Apple and Ikea – as well as a tearjerker of an ad from Norway.
Viral Review: Movistar’s ‘Love Story’ Is A Chilling PSA
This article first appeared in Campaign Ad campaigns often try to instil a message in the viewer, and sometimes that is best achieved with scare tactics. This is maybe most common in the realm of advertisements discouraging drink-driving, where the most shocking campaigns tend to have the boldest effect.
Lacoste Is Timeless & Audi Reacts: 5 Ads You Should Watch Right Now
Every week Unruly rounds up the 5 best ads from the past week, and then puts them together in this handy list for your viewing pleasure. This week’s ads are a varied bunch, with bank robbers and dentists, election talk from Channel 4 and even some time-travel from Lacoste.
Unruly Home – Explore The Home Of 2020 With This Virtual Reality Tour
Home, an audacious house built smack in the centre of Unruly HQ, was designed to give marketers a glimpse at what life in 2020 might be like for consumers. The space showcases actual and conceptual IoT and connected home tech from News Corp, tech brands and the hottest start-ups on the planet to show how marketers can use the connected home to engage consumers.
