The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
5 Simple Programmatic Video Mistakes You Can Avoid
Anyone working in the programmatic space knows the industry is moving quickly, changing quickly and can confuse quickly! Problems can arise and then be solved in the blink of an eye, and sometimes it can be difficult to know whether the issues one person is experiencing are industry-wide, or specific to a particular situation. To help, we’ve laid out some of the biggest things annoying our partners right now and how you can tackle them, so you know you’re not alone!
Calvin Klein Partners With The XX & Volkswagen Pushes Buttons: 5 Ads You Should Watch Right Now
Every week Unruly gathers up the 5 best bits of creative from the past week and compiles them in this handy list. This week we’ve got movie references from Volkswagen, TV references from KFC – and a musical number from Calvin Klein.
Viral Review: Apple Channels Sadness & Nostalgia In ‘The Archives’
This article was originally featured on Campaign Few brands can claim to have had Apple’s overwhelming effect on the culture of video advertising. Though Ridley Scott’s groundbreaking 1984 Super Bowl campaign is rightly cited as a turning point for the medium, with dancing silhouettes and rivalrous friends popping up along the way, the tech giant’s defining marketing moments now surely number in the hundreds.
Microsoft Commutes & Mercedes-Benz Paints: 5 Ads You Should Watch Right Now
Every week Unruly scours the web for the latest and greatest bits of creative and then brings them together in this handy list so you can catch up before the weekend. This week’s selection features plenty of tear-jerking moments – with ads from adidas, Mercedes-Benz and Budweiser all telling real-life stories.
Google Has Killed Flash – Here’s Everything You Need To Know
With major browsers phasing out Flash in favour of JS VPAID (aka HTML5) and Google announcing Flash videos will no longer run through its DoubleClick suite of products after July 3, it’s fair to say the video ad tech industry is currently undergoing massive change. Key takeaway here? Simply use JS VPAID wherever possible moving forward.
How Did Channel 4’s “We Are The Superhumans” Win Cannes Lions?
Superhuman by name, superhuman by performance – it seems there’s no stopping Channel 4’s Paralympic promo. The ad became the most shared ad of Rio 2016 after attracting more than 1.3 million shares, and last week received the coveted Film Lions Grand Prix award at Cannes Lions. But what has made the ad performance Higher, Faster and Stronger than its rivals?
Martini Plays With Time & Nike Goes Off A Cliff: 5 Ads You Should Watch Right Now
As Cannes Lions wraps up and celebrates the greatest ads from the past 12 months, Unruly looks to more recent history and picks out the best spots from the past seven days. This week’s selection includes an engaging animated spot from Mercedes-Benz and some toe-tapping tunes from Martini and muun.
4 Stats That Prove The Power Of Emotions In Sports Advertising
Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events. Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics in South Korea and the World Cup in Russia taking place next year, the competition for eyeballs promises to be fierce. But how do brands rise above the noise to make themselves heard?
The 5 Best Video Advertising Panels At VidCon 2017
Thousands of people will flock to The Anaheim Convention Centre tomorrow for the start of VidCon, kicking off four days of talks, panels and meet-ups about the power of online video. We could not be more excited! In 2016 the conference saw more than 26,400 fans, creators, and industry leaders come together to discuss the future of video advertising, influencer marketing, and a host of other topics. But with an even bigger and better event in 2017, it can be difficult to know where to start. Luckily, we’ve got you covered with our pick of the best panels at VidCon 2017.
