The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Viral Review: Three Gets Weird With ‘Streaming Consciousness’ Ad
This article originally appeared in Campaign In advertising, ‘weird’ is a difficult thing to get right. Go too far and you’ll alienate people; be too cautious and you won’t stand out. Over the years, brands like Old Spice and Skittles have mined rich seams of surreality and outright oddity to massive sharing success and critical kudos. Now British telecom giant Three is moving into stranger territory too.
Bringing Home To SXSW: Vote For Our Panel Picker!
What does Home mean to you? We surveyed 2,000 consumers in the US and the UK to have a better understanding of how they think and feel about the home. In the UK, Home is a sanctuary and a playground. In the US, people believe the connected home will make their lives safer, healthier, and happier. We also found that Americans would rather lose their TV than their voice assistant for one month!
Nike Smiles & London Is Open: 5 Ads You Should Watch Right Now
Every week Unruly does the hard work for you – we watch all the ads from the last seven days and bring you the best ones to catch up on before the weekend. This week’s round-up includes some powerful storytelling from Nike and a great comic spot from Babbel.
Football Ads Quiz – Do You Remember The Beautiful Game’s Biggest Ads?
The English Premier League returns today after months of waiting! So to celebrate the resumption of footballing hostilities in the world’s most famous league, we thought we would get you in the mood with a quiz about the most famous football ads of all time.
10 Things We Learned From Universal McCann’s Ground-Breaking ‘Women In Ads’ Research On #Onerulyday
Universal McCann this year partnered with Thinkbox TV and the Museum of Brands to examine the portrayal of women in ads, and the impact this has on the public. The research also looked at harmful stereotypes more generally, examining how identities and gender roles are presented for both men and women.
7 Fascinating Football Advertising Facts To Kick Off The New Season
After what has seemed like the longest summer in history, the Premier League is back! That’s right, the world’s most famous football league returns this Friday – and we could not be more excited. So to celebrate in true Unruly style, we thought we would kick off (see what we did there?) the season with some interesting stats around football advertising, all from Unruly’s database.
Ads.txt – What Is It And How Does It Work?
Over the past few months, the IAB’s Ads.txt program has taken centre stage in the ongoing conversation around increased transparency in digital advertising. In fact, the Ads.txt program has gained so much traction that DSPs such as DBM have stated that if an SSP is not listed on a publisher’s Ads.txt file in bid requests, then they will not bid. This ultimately means reduced revenue for publishers, and means that all members of the digital advertising supply chain should be looking to implement Ads.txt policies moving forward.
Ford Gets Neighbourly & Coca-Cola Falls In Love: 5 Ads You Should Watch Right Now
Unruly every week scours the web for the latest and greatest ads and then gathers them all up into a handy round-up so you can catch up on anything you missed before the weekend. This week’s batch includes two very different autos ads from Volkswagen and Ford – as well as an unconventional love story courtesy of Coca-Cola. There is also a flashy spot from BT Sports starring Spurs and England star Dele Alli.
Unruly Receives Anti-Fraud Seal From JICWEBS
We’re passionate about brand safety at Unruly. We recently became the only video SSP to receive an independent review certifying our compliance with the Trustworthy Accountability Group’s (TAG) Inventory Quality Guidelines (IGQ). Fresh off the heels of that certification, we’re also happy to report that this week we became one of only three companies to receive the Anti-Fraud Seal from JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland). We received the seal, as verified by independent auditor ABC, for demonstrating we have met JICWEBS’ Good Practice Principles for reducing the risk of exposure to ad fraud.
