The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
News You Can Use: Oculus Unveils New Headset, Indian Mobile Spend Surges
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in advertising & tech – so you can catch up on anything you missed before the weekend. This week’s round-up feature a futuristic announcement from Oculus and some news straight from Unruly! Elsewhere, there’s some research around the growth of mobile ad spend in India.
Viral Review: Audi Sends In The Clowns
This article originally appeared in Campaign Audi this week serves up what is bound to be one of 2017’s most memorable and inventive video campaigns. Send In The Clowns’ teaser boasts “serious technology, silly situations” – and that’s precisely what we get: a surrealist fantasy that takes a traditional autos ad and turns it upside down, adds a red nose and then throws a cream pie in its face.
Cookie Syncing – What Is It & How Does It Work?
Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. And we can hardly blame them! Programmatic advertising is stuffed with more jargon than you can shake a stick at – that’s why Unruly is breaking down some of the most common terms.
News You Can Use: The Week’s Biggest Programmatic Stories
Each and every week Unruly scours the web, Twitter feeds, boardrooms and events for the biggest stories in programmatic video advertising – so you can catch up on anything you missed before the weekend. This week’s big news came from the ANA’s annual Masters of Marketing – which saw P&G CMO Marc Pritchard deliver another rousing speech on the value of transparency and purpose in marketing.
5 Sessions You Can’t Miss At The Future of Storytelling 2017
The Future of Storytelling 2017 is less than a week away – and we are so excited to see what’s in store! This year’s event is one to not be missed – with speakers, workshops and exhibits from companies such as USA Networks, NPR and Vimeo all discussing the most innovative ways to create compelling content.
Unruly Founders To Step Back From Operational Roles
12 years after founding the company, co-founders Sarah Wood, Scott Button and Matt Cooke today announced they will be moving out from their full-time executive positions at Unruly and stepping into new advisory roles on the Unruly Board. Below is the email sent by CEO Sarah to all Unrulies earlier today:
Unruly CEO Sarah Wood Receives Champion Of Women Award 2017
CEO Sarah Wood was today honoured at the inaugural Champion of Women Awards in London. The Unruly co-founder was given the Champion of Champions Award at a special ceremony held at The Sheraton Grand London Park Lane Hotel this afternoon for her work inspiring and mentoring young businesswomen from all walks of life.
KFC Gets Retro: 5 Ads You Should Watch Right Now
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend. This week’s batch includes ads from KFC, H&M and Camden Town Brewery.
Viral Review: Guinness Proves It’s ‘Made of More’
This article originally appeared in Campaign Guinness continues its aspirational ‘Made of More’ campaign with a new video spot called ‘Comptown Cowboys’. The long-awaited sequel to the brand’s joyous short documentary on the ‘Sapeurs’ of Congo, this new ad explores yet another underseen subculture with sensitivity and a sense of adventure.
