News You Can Use: Oculus Unveils New Headset, Indian Mobile Spend Surges
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in advertising & tech – so you can catch up on anything you missed before the weekend.
This week’s round-up feature a futuristic announcement from Oculus and some news straight from Unruly!
Elsewhere, there’s some research around the growth of mobile ad spend in India.
So get reading!
The week kicked off with some lighter, techier news from Oculus Connect, the hardware manufacturer’s annual conference in San Francisco.
Speaking on stage, Mark Zuckerberg unveiled the upcoming model of the Oculus Rift headset, named the Oculus Go – which will retail at $199, substantially cheaper than the current versions, and doesn’t require a hefty computer or even a mobile device to operate.
The Oculus Go potentially represents a major step forward for Virtual Reality devices, the high price point and immobility of which has been attributed to slow mainstream adoption.
MediaCom has partnered with Unruly to provide the News Corp-owned company with unprecedented insights into differing cultural preferences of consumers around the world.
Access to the agency’s proprietary Cultural Connections research – which defines culture quantitatively for the first time – will allow Unruly to build on the data and insight from its existing tools to gain a better understanding of why video content resonates in some markets and not others.
This week the CEOs of three major advertising groups, ANA, 4As and the IAB joined forces in a letter to the head of the Coalition For Better Ads.
The aim of this letter was to “remove any ambiguity on the path forward by outlining a framework and a specific program where the objectives of our three associations and our members are aligned to our collective mission.”
The program referenced is called the ‘Better Ads Experience’ and incorporates 12 points which seek to prohibit and prevent browser developers and other tech companies from creating their own rules around ad blocking.
Integral Ad Science adds another certification to their list. The Audit Bureau of Circulations is putting their stamp of approval on IAS’ desktop video viewability measurement technology.
Nick Morley, managing director EMEA, Integral Ad Science, told Exchange Wire: “We are committed to verifying that every ad has the opportunity to be effective. To reflect today’s evolving media landscape, all ads need to be measured by a trusted, independent third party.”
Mobile is reigning supreme in India, according to the latest forecasts and reports from analysts at eMarketer. This year, mobile ad spending in the country is expected to increase by 85.0%, which will help boost overall digital ad spend to $1.21 billion.
Further double-digit growth for mobile is predicted over the next few years; by 2021, mobile will account for just under 62.0% of digital ads $2.80 billion total.