The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Vine Series: Six Seconds Is More Than Enough Time For A Brand To Make An Impact
With interest in Vine growing exponentially since its launch in January, brands like Samsung, Microsoft, Disney and others have undeniably caught the short-form video bug. Whether it’s a product tease or an ingenious bit of stop-motion footage, Vine contains incredible viral potential just waiting to be harnessed. The release of Instagram’s competitor app means this market is only set to expand. But, as Spider-Man taught us, with great power, comes great responsibility. And in the social video field, creativity is king. Unruly has been activating award-winning social video content since 2006, and knows the value of bold, imaginative content. With Vine and Instagram giving creative ammunition to the user, these strong voices are more important than ever. Enter the ‘Vioneers’: Unruly’s exclusive network of Vine content creators, providing
Unilever Launches Emotionally Charged Project Sunlight Campaign
Unilever pulls on the heartstrings and hurls consumers through an emotional rollercoaster Why bring a child into this world? It’s a question everyone who has thought or is thinking about becoming parent has asked themselves at one time.
Six Tips On How Brands Can Make Their Content More Shareable
What makes a video become a social video sensation? Why do some online ads spread like wildfire across the web, while others flounder, unseen and unshared? Video technology company Unruly believe it has the answers. In its new report, the social video specialists delve into the science behind video sharing. It offers advertisers insights into what kind of content is likely to attract more shares, which emotional triggers are most likely to resonate and which day of the week is best to launch your video campaign. Unruly’s EMEA MD Phil Townend offers brands and agencies six tips on how they can make their video campaigns contagious.
Top 20 Most Shared Ads Of September 2013: Emotions Run High As Brands Hit A Nerve
Followers of the Unruly Viral Video Chart were certainly put through the emotional wringer last month. Rather than just laughing out loud at the usual glut of funny commercials, September’s chart served up more drama and suspense than an Oscar-winning movie. A big factor in an ad’s viral success is the strength of emotion it elicits from its audience – and that was certainly the case last month.
Most Shared Ads of June 2013: ‘Dumb Ways To Die’ Given New Life By Cannes Success
A record-breaking haul at Cannes Lions 2013 has breathed new life into Melbourne Metro’s brilliant public safety campaign, Dumb Ways To Die. The ad, created by McCann Melbourne, last month swept all before it, winning five grand prix awards to become the most successful ad campaign in the history of the International Festival of Creativity.
Alcohol Ad Sharing Up In Q1, But Market Leaders Still Lag Behind In Social Video, Says New Report
Top Four Alcohol Ads Account for 97% of Shares; Wine & Spirit Brands Have Untapped Potential in Social Video, According To New Study By Video Tech Company Unruly. NEW YORK, LONDON – May 23, 2013 – Market leaders in the alcohol sector are being left behind in social video marketing because they are not optimizing their content for the social web, according to new research released today by video technology company Unruly.
Unruly’s Vine Study Shows Branded Vines 4x More Likely To Be Shared Than Branded Videos
Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s new Vine app, the study also found that branded Vines are four times more likely to be shared than branded online videos and that, generally, more Vine tweets occur during the weekend than all of the weekdays combined.
Unruly Unveils Top Vine Metrics And 100 Most Tweeted Vines To Celebrate App’s 100-Day Birthday
Branded Vines 4x More Likely To Be Shared Than Branded Videos And 5 Vine Tweets Sent Every Second, Says New Research Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday.
Ad Of The Day: New Vibrating Underwear Video From Durex Teases Its Way Up The Unruly Viral Video Chart
You can now reach out and ‘touch’ someone over the internet, thanks to Durex. That’s right, the condom manufacturer has been spending a lot of time in the lab (possibly too much time) recently as part of their “Durexperiments” and have come up with underwear, called ‘Fundawear’, which allows you and your partner to ‘prod and rub’ you over the web through remote sensors. Skeptical? Well, just to show it works, Durex Australia – which has been working with ad agency Havas Worldwide, in Sydney, on the campaign – last week previewed the new tech to the world through a video conversation between a giddy Aussie couple, which was posted on the company’s YouTube page. In the clip, the young man uses the a phone app to prod and poke his giddy girlfriend in
