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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Fireworks And Flying Cars: 6 Branded Vines You Should Watch Right Now

    With over 40 million highly-engaged users and the introduction of ‘loops’ as a popularity metric, Vine is seriously hot stuff at the moment. However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right. In this week’s round-up we have a tablet tent, an expanding car and a show of candy fireworks. Enjoy!

  • Valuable Virality: How Marketers Can Create Social Video Hits Which Drive ROI

    Heavily branding your online video ad has no any effect on its shareability. It’s a fact we talk about a lot at Unruly when speaking about some of the many myths around video virality. We first spoke about it back in 2011, when Dr Karen Nelson-Field and her team at the Ehrenberg-Bass Institute for Marketing Science, based in Australia, carried out on some research on the ads topping the Unruly Viral Video Chart. There is also a chapter on it in her brilliant 2013 book, Viral Marketing: The Science of Sharing, which basically suggests that using poorly branded advertising is tantamount to throwing away your marketing budget Yet for a lot of marketers the message is still not getting through. Afraid that by making the brand or product

  • IAB / PwC study: Mobile Video Adspend Triples

    This is a press release that first appeared on the IAB website. To read the full press release, click here.  Britons’ increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. Video advertising on the internet and mobile phones grew by 59% year-on-year to £202 million in the first half of 2014. Mobile video advertising, alone, grew 196% to £63.9 million and is now the fastest growing digital ad format. Accompanying online YouGov data reveals 73%¹ of Britons online who own an internet-enabled device watched TV programmes online in the last six months,

  • Hot Dog Races And Vacuuming Faces: 6 Branded Vines You Should Watch Right now

    As more and more marketers realise the impact video marketing can have, it’s no surprise that Vine is a high up on every brand’s agenda. However, with such a huge amount of short-form content engulfing the Open Web every day, it can be hard to discover the cream of the crop. So if you’re looking for inspiration, look no further – Unruly highlights the best 6 branded Vines every week. In this week’s round-up we have crisps at the racetrack, a judgemental vacuum and a ‘no good, very bad’ day. So cancel all your plans for the next 36 seconds and enjoy…

  • From Start-Up To Scale-Up: Five Ways To Turbo Boost Your Team

    Scaling up your start-up can be a roller coaster ride. Once your company grows beyond 15 or 20 people, different behaviours, processes and practices are needed to avoid complete and utter chaos. This can be a painful transition, but with the right team in place, it can also be a LOT of fun. We currently employ 160 Unrulies around the globe and are on the hunt for more awesome people to join us as we scale around the world. While every business is different, I’d love to share my experiences with you and show how the power of teamwork helped us to transition from scrappy start-up to successful scale up.

  • The Most Shared Ads Of September 2014: Ikea Teases Apple And Coca-Cola Says A Special Thank You

    Being one of the world’s coolest brands certainly has its downsides. Just ask Apple. The life of the tech giant is apparently not too dissimilar to that of a medieval monarch: you’re essentially in charge, but that doesn’t stop them from making jokes and unflattering impressions of you behind your back. So it was hardly a surprise when the launch of the Apple iPhone 6 and 6 Plus last month prompted a predictable backlash from disgruntled journalists and consumers alike.  From U2 to ‘Bendgate’,  Apple know all too well there are always brickbats among the bouquets.

  • The Unruly Way To Continuous Delivery

    Developers joining Unruly are often surprised by our extreme approach to Continuous Delivery. Working in pairs, we develop code in small steps and make the changes live in the space of a few short hours. No team to throw the changes over the fence to. No triplicate sign-off. We can then wander over to an actual user’s desk to find out whether it’s working as they wanted. Once you get over the initial apprehension, working this way soon becomes addictive as you can see your work generating immediate value. This means at Unruly an idea conceived in the morning can be making money by lunchtime. It’s an approach that two of our software engineers will be explaining this week at Oracle’s prestigious JavaOne conference in San Francisco, the biggest