Hot Dog Races And Vacuuming Faces: 6 Branded Vines You Should Watch Right now
As more and more marketers realise the impact video marketing can have, it’s no surprise that Vine is a high up on every brand’s agenda.
However, with such a huge amount of short-form content engulfing the Open Web every day, it can be hard to discover the cream of the crop. So if you’re looking for inspiration, look no further – Unruly highlights the best 6 branded Vines every week.
In this week’s round-up we have crisps at the racetrack, a judgemental vacuum and a ‘no good, very bad’ day.
So cancel all your plans for the next 36 seconds and enjoy…
Walkers has been off to the races on Vine recently, cleverly promoting its latest crisp flavours. This well-crafted post may even turn a corner for those who think ‘hot dog and ketchup’ is an unappetising flavour. But that may be wishful thinking.
5. Walt Disney Pictures
Comedic Viner Logan Paul stars in this hilarious promo for Disney‘s film adaptation of the classic children’s book ‘Alexander and The Terrible, Horrible, No Good, Very Bad Day’. His call for fans to post their own version of a #VeryBadDay is an excellent way to engage with fans on the participatory media platform.
Looks like the cat is out of the box; the creative folks at Lego has delivered a fantastic stop motion video, featuring combinations of its Creator 3in1 kits. It’s a great example of what brands can do in a six-second clip.
Vine pro Zach King returns to our list with another entertaining video for automaker Chrysler. Highlighting the 2015 Chrysler 200‘s keyless entry system, his attention-grabbing content proves brands are doing more than spinning their wheels on the video platform.
2. Samsung UK
If you enjoy humming while doing the housework, you may have to audition before purchasing a high-tech Samsung vacuum. Kudos to their creative team for creating another humorous piece of content that does anything but suck.
1. Bank of America
Our top spot of the week goes to Bank of America for this colourful animation. In support of the charity Feeding America, the brand has done a terrific job at raising awareness on Vine.