With over 40 million highly-engaged users and the introduction of ‘loops’ as a popularity metric, Vine is seriously hot stuff at the moment.
However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.
In this week’s round-up we have a tablet tent, an expanding car and a show of candy fireworks.
6. Currys PC World
Currys PC World brought some humour to our Vine feeds this week with a series on the practical (and less practical) uses of HP‘s new x360 tablet. Although it may not be a functional tent, the folding device certainly stands well with us, especially given its seriously strong presence on the short form platform.
Pro Viner Yves Das adds his trademark visual flair to this wonderful stop-motion animation for Peugeot. Celebrating its 30th year on the road, the 208 GTi (an update of the classic 205 model) clearly takes the cake on its predecessor.
This cheery ad for Nescafe and Coffee-Mate is guaranteed to cause a stir. With a simple visual conceit, the content is creative, memorable and perfectly scaled for the Vine platform.
Vine magician Zach King sizes up his Opel Sedan in this eye-popping video. Funny how that never once worked with my Hot Wheels collection…
2. Chrysler Autos
Zach King catches his second wind with a video for automaker Chrysler. Featuring the muscular 2015 Chrysler 200, that display of raw horsepower is enough to make any viewer double-take.
1. Disney Parks
Disney Parks has released an excellent series of Vines promoting their annual Halloween party. And this piece of animated eye-candy is no exception. It’s a prime example of how great creative can create fireworks on the short form video platform. Well done, Disney!