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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Best Buds And Super Bowl Grub: 6 Branded Vines You Should Watch Right Now

    If you’ve been hiding under a rock for the past few days, you might have missed Vine turning two last weekend. The short form video app certainly has a lot to celebrate during its short life and there’s a whole bunch of reasons so many brands are putting Vine top on their marketing plans. There’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years and, therefore this is an important place for brands to engage with their target audiences. Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing

  • Unruly Co-Founder Sarah Wood Named In Debrett’s List Of 500 Most Influential People In Britain

    Unruly co-founder and COO Sarah Wood has been named on a list of the 500 most influential people in Britain today. The annual Debrett’s 500 list covers 24 categories across society, including sport, journalism, politics, advertising, architecture, food and education. Sarah appears in the Digital section, alongside Baroness Shields, the chairwoman of Tech City, Mind Candy’s Michael Acton-Smith and World Wide Web creator Sir Tim Berners-Lee. Also featured in the annual publication – which has been running for almost 250 years and is carefully compiled by independent panels of specialists in each field – are the Prince of Wales, comedian Stephen Fry, David Attenborough, Tony Blair and Richard Branson.

  • 11 Vine Predictions For 2015 From World’s Top Vine Creators

    Vine turns two this weekend. The short form video app certainly has a lot to celebrate during its short life. Millions of users and already one of the first platforms to be included in marketing plans, there’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years. In fact, Vine recently announced that in the past 10 months alone, there have been over 347 billion loops. But what does the future hold for the six-second sensation? We spoke to the top Vine creators on the planet to ask them for their Vine predictions for the next 12 months:  

  • Bathroom Singing And Ducks Winning: 6 Branded Vines You Should Watch Right Now

    Vine celebrates its second birthday this weekend. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week. Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, we have scary trainers, reckless babies and bohemian models to keep you company during these cold months. Enjoy!

  • 5 Tips To Help You Turn Your Super Bowl Ad Into An Online Hit

    Remember Chrysler’s Super Bowl ad from last year? If so, you are one of the few, with only 7% of Super Bowl Sunday viewers realizing the ad was for the autos brand, while 12% thought it was for the city of Detroit. Incredibly, 4% thought it was for rival Ford. Making sure your Super Bowl spot is heavily branded is one of the key recommendations included in a report we have compiled looking at how Super Bowl brands can make the most of their Super Sunday spots online. It looks into why online shares of Super Bowl ads decreased for the first time by almost a third (29.2%) – despite overall sharing of branded videos increasing by 22% last year – and offers key tips on how to make

  • Three of Top Four Most Shared Super Bowl Ads Of All Time Come From Budweiser

    Beer brand dominates list of most popular Super Bowl ads, but 2011 Volkswagen ad “The Force” clings on to #1 spot in all-time list January 14, 2015 – Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen’s 2011 spot “The Force” continues to hold onto the top spot, according to data released today by video ad technology company Unruly*. The autos brand’s commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor’s commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia’s World Cup ad, “La, La, La” – featuring Colombian pop princess Shakira last summer (5,875,075) –

  • Reckless Babies and Creepy Trainers: 6 Branded Vines You Should Watch Right Now

    Vine turns 2 later this month – although, it feels like it has been around a lot longer. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week. Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, we have scary trainers, reckless babies and bohemian models to keep you company during these cold months. Enjoy!