Three of Top Four Most Shared Super Bowl Ads Of All Time Come From Budweiser

Beer brand dominates list of most popular Super Bowl ads, but 2011 Volkswagen ad “The Force” clings on to #1 spot in all-time list

January 14, 2015 – Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen’s 2011 spot “The Force” continues to hold onto the top spot, according to data released today by video ad technology company Unruly*.

The autos brand’s commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor’s commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia’s World Cup ad, “La, La, La” – featuring Colombian pop princess Shakira last summer (5,875,075) – after more than three years in the #1 position.

Budweiser appeared the most frequently on the all-time Super Bowl list, taking up almost a third of the top 10. Its tribute to the victims of 9/11 from Super Bowl 2002 (#2), featuring its famous Clydesdale horses, is the beer company’s most shared Super Bowl ad to date, attracting 3,480,685 million shares. The video trends every year around the anniversary of September 11.

Its next most shared ad is “Brotherhood” (#3), which was the most shared commercial from the 2013 Super Bowl. The most popular ad from last year’s Super Bowl, Budweiser’s “Puppy Love”, is in fourth position after attracting more than 2 million shares.

Movie studios Universal Pictures and Paramount Pictures also make it into the top 10, with two trailers from the Fast and the Furious franchise (#6 and #9) and one from Star Trek (#10), respectively. Memorable spots from Ram Trucks (#5), a ‘trackvert’ from Chevrolet featuring OK GO (#7) and Volkswagen’s “The Bark Side” (#8) also make it on to the list.

 

Unruly_Super Bowl Top Ads

To see the top 20 Super Bowl ads of all time, click here.

 

*Methodology

Unruly’s Top 10 Super Bowl Brands data is based on data from the Unruly Viral Video Chart™ and Unruly Analytics™, which ranks videos by the number of shares they attract across Twitter, Facebook and the blogosphere as opposed to the number of views.

As such, it’s a true measure of a brand’s viral success, ranking branded content by the volume of active pass-on rather than the more passive metric of video consumption (views).

 

Stats were compiled on January 13, 2015.

UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ANALYTICS and associated logos, designs and other marks are trademarks and/or registered trademarks of Unruly Group Limited in the United Kingdom, the United States of America and elsewhere. Other trademarks are owned by their respective owners.