Programmatic Video #WotW: What Is A Deal ID?

Deal ID

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

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Selfie Sticks And Itchy Bits: 5 Ads You Should Watch Right Now

Jamie Oliver Ed Sheeran Share

Jamie Oliver raps with famous faces in an epic anthem and an office worker makes a very embarrassing personal call. Yep, it’s just another week in Ad Land!

But which are the must-see ads over the last seven days? Well, after a week watching the best and sadly some of the worst branded videos on the Open Web, we’ve picked the five essential ones to watch so you don’t have to suffer too.

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Vanishing Cars And Cheeky Stars: 6 Branded Vines You Should Watch Right Now

Rob Lowe Vine

Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. If you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered. 

With just 6-seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to share a little inspiration.

This week we have Doritos magic and Robe Lowe taking a cheeky dig at hipsters.

Enjoy!

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Unruly Named As One Of Hottest Pre-IPO Ad Tech Companies In 2015

business-insider-logo

Unruly proudly featured alongside Pinterest, AppNexus, Videology and Quantcast in prestigious Business Insider ranking.

Business Insider’s ranking of the world’s hottest ad tech companies recognizes a range of firms who are making significant impact in the sector. Tech giant Pinterest topped the list, with a further 26 companies featured.

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Programmatic Video #WotW: What Is Programmatic Direct?

programmatic direct

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

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Creepy Cyborgs And Hysterical Babies: 5 Ads You Should Watch Right Now

Laughing babies

Brits are creeped out by fake cyber maids, babies laugh maniacally and Volvo tunes into the trackvertising trend.  Yep, it’s just another week in Adland!

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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Viral Review: Justin Timberlake Steals The Limelight With Bizarre Ad For Tequila

justin timberlake lime ad

Sauza 901: No Limes Needed

Rating: 7/10

Whoever said there isn’t room for the ultra-weird in advertising clearly isn’t looking hard enough. While the mainstream of advertising remains cozy, life-affirming and ultimately safe, there’s still space on the social web for whacked-out creatives to fly their freak flag.

Old Spice famously revived their public image with a wildly popular, long-running franchise of ads which basically drop-kicked rationality out the window and embracing the surreal. And we mean, really surreal. Meanwhile, the viral success of the Commercial Kings (a.k.a. Rhett & Link) shows that an absurd touch can help even the tiniest of brands. And God help you if a co-worker sends you Khanna/Reidinga’s spoof ‘Energy Noodles’.

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Lonely Hearts And Dodgy Starts: 6 Branded Vines You Should Watch Right Now

Branded Vines

Brands are increasingly recognizing the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have magic car tricks from Zach King and library escape plans.

 Enjoy!

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Programmatic Video #WotW: What Is Cookie-less Targeting?

Cookieless targeting

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

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