Programmatic Video #WotW: What Is A Private Marketplace?

Unruly-blog_programmatic-03-privatemarket

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

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How Advertising To Women Has Come A Long Way (But There Is Still A Long Way To Go)

This Girl Can

Advertising to women has come a long way. Search for “vintage ads to women” and it can be quite a shock.

Thankfully, sexist ad slogans such as “If Men Hate The Sight Of You, Read This”, “Most Men Ask Is She Pretty, Not Is She Clever” and “Is It Always Illegal To Kill A Woman?” have been consigned to the dusty history books forever. But you only need to watch this year’s crop of Super Bowl commercials to know that the way women are portrayed in advertising and the media still has a long way to go.

Things have changed though. More recent examples of marketing messages to women have changed so drastically that Ad Age even dedicated its cover to this story back in September, and often include themes of empowerment, strength and resilience.

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Seven Steps To Emotional Advertising Success

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When it comes to advertising, emotions really do matter. You only need to look at the emotional rollercoaster that is most shared ads on the Unruly Viral Video Chart to see how making someone cry, laugh or gasp can have a huge effect on your ad’s shareability.

But there is a lot more to emotional advertising than just sharing. Research over the last decade has come up with compelling evidence of how important emotions play in brand recall and purchase intent too, while early tests of our new Unruly Custom Audiences targeting capability has found that people who experience stronger emotions are more likely to watch till the end.

So ads that put your target audience through the emotional wringer are more likely to make them remember your brand and spend more. But how do you go about creating an emotional advertising campaign?

Here are our seven’s steps to success:

 

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Furniture Store Grooves And Allez Les Blues: 5 Ads You Should Watch Right Now

knorr mom daughter

Set in China, Egypt and the Arctic, this week’s round-up of video ads is an international mix and includes a delightful double whammy from the French.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time getting lost in the land of cats, goats and pimple-popping clips (you know who you are).

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

 

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Why Emotions Matter To Advertisers

emotional advertising

It’s official: advertising has discovered its sensitive side. Emotional advertising has existed for years, but awareness of the scope, uses and amplifying effects of emotion has never been so prevalent among agencies, publishers and brands.

It only takes a few clicks through Unruly’s Viral Video Chart to see this shift in action, with several high-emotion, high-arousal ads jumping out as the clear winners of 2015 so far. A triumphant PSA from Ad Council inspired strangers to look more than skin-deep (literally) when it comes to love.

An Italian newspaper addressed domestic violence with an emotionally-charged stunt. And insurance company MetLife produced perhaps the most tear-jerking video ad of all time in ‘My Dad’s Story’.  All three were sharing hits.

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Marmite Eclipse And Licking Our Lips: 6 Branded Vines You Should Watch Right Now

Dunkin Donuts

Brands are quickly recognising the influence of video sharing platform Vine and going head to head to battle it out for the attention of its 40 million highly-engaged users.

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have delicious doughnuts and delightful dominoes.

 Enjoy!

 

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Programmatic Video #WotW: What is The Floor Price?

Unruly-blog_programmatic-04-floorprice

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

Any discussion of the topic produces a web of jargon and acronyms that’s enough to send anyone running to Google. But fear not, this is easily solved.

Each week we’ll be serving up handy guides to the most important programmatic video terms, courtesy of Unruly co-founder and CTO, Matthew Cooke. Last week looked at what a DMP is. This week, Matthew explains what the Floor Price means. Stick around and see how quickly you can master the art of programmatic.

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Viral Review: ‘Kids Read Mean Tweets’ Campaign Packs An Emotional Punch

kids read mean tweets

This article originally appeared in Marketing magazine

The Canadian Safe School Network – ‘Kids Read Mean Tweets’

Rating: 8/10

Anyone who frequents YouTube’s frontpage is likely to be familiar with the ‘Celebrities Read Mean Tweets’ web-series. Even if you’ve never watched a single video, the catchy, click-happy title explains itself perfectly. A highly viral segment on US talk show host Jimmy Kimmel’s late night show, the clips feature famous faces taking turns to read aloud the worst the internet can throw at them. Recent editions have featured the likes of Britney Spears, Adam Sandler and President Barack Obama. Yes, even him.

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How To Protect Your Brand From Ad Fraud Online

Unruly-blog-bots

Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3 billion loss to bots next year (Association of National Advertisers), you’re not alone with that concern.

Unruly New York hosted its second brand safety breakfast series alongside Integral Ad Science to discuss ad fraud, as well as talk about ways to deliver fraud-free, viewable campaigns. Unruly offers third party brand protection via a long standing partnership with Integral Ad Science to validate the quality of our traffic.

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Bionic Arms And Durex Charms: 5 Ads You Should Watch Right Now

Robert Downey Junior Bionic Arm

A seven-year-old is given a bionic arm by Iron Man and Durex explains how turning off can be a real turn on. Yep, it’s just another week in Adland.

But which are the ads to look out for? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time getting lost in the land of cats, goats and laughing babies.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

 

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