White and Gold Or Blue And Black?: Why #TheDress Went Viral And Divided The Internet

#Thedress viral

If you are looking for a Friday night debate, just ask your friends and colleagues whether the dress pictured to the right is white and gold or blue and black?

Now, you may be scratching your head right now wondering why people are arguing over it. It’s clearly white and gold, right? Well, ask the person next to you and they could well swear blind it’s black and blue.

It’s a debate that has divided opinion across the internet over the past 24 hours. Taylor Swift has had her say, even the Kardashian-West household is at loggerheads over it, with Kim Kardashian tweeting: “What colour is that dress? I see white & gold. Kanye sees black and blue, who is colour blind?”.

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Red Carpets and Robots: 6 Branded Vines You Should Watch Right Now

vine column

Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its relatively short life, with millions of Vines being posted every week.

However, it’s not always easy to find the most engaging branded content. So if you’re looking for top inspiration, you’re in safe hands here. In roughly 36 seconds, you’ll know which brands are doing Vine just right.

This week’s basket of short form delights features bad jokes, broken laptops and some movie magic.

Enjoy!

 

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Best Picture, Best Trailer? What Trailer Sharing Reveals About Oscar Nominees

AMERICAN SNIPER

Love them or hate them, film trailers are difficult to avoid. Previously, if you wanted to skip the trailers before the movie, all you had to do was turn up to the cinema a little late.

Not so these days. With the proliferation of trailers across a variety of social media and online video platforms, studios (and fans, alike) can distribute film adverts directly to viewers in a manner that creates massive viral moments around these teasers. With research indicating that people who share movie-related content on social channels are 6x more likely to purchase a ticket, it’s clear why these short clips mean big business.

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Yetis And Pancake Celebrities: 6 Branded Vines You Should Watch Right Now

vine pic

Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

However, it’s not always easy to find the most engaging branded content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round up, you’ll find yetis, pancakes and amorous birds.

Enjoy!

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YouTube Turns 10: How Social Video Advertising Has Changed Over The Last Decade

Cadbury gorilla ad

Landmark birthdays are a time for reflection. With YouTube hitting the ripe old age of 10 this week, we thought we’d celebrate by looking back to see how video advertising has changed over the last decade. Read on to see which ads have topped the Unruly Viral Video Chart each year and just how far video sharing has come since it took its first steps in 2005…

The sharing of video ads has multiplied more than 63 times over the last decade. Looking back at 2006, Zazoo’s hilarious condom commercial finished the year as the most shared ad after attracting 92,100 shares. Fast forward to 2015, and Activia’s World Cup collaboration with Colombian pop princess Shakira “La La La” broke records with more than 5.8 million shares – a stunning increase of over 6,000%.

For us at Unruly, this explosion of video sharing is no surprise at all. Since we launched the Unruly Viral Video Chart back in 2006, we have witnessed first-hand this exponential growth in people reaching for the sharing button and content spreading faster and further than ever before.

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Fifty Shades Of Play: Brands Anticipate Film’s Valentine’s Day Release With Themed Parodies

50

Whether you dread Valentine’s Day or you circle the date in a love heart weeks in advance, this year the day means something a little different. It’s all down to some Twilight fan fiction, a couple of superbly good-looking stars and more innuendo than a Carry On film. That’s right, this year February 14th is officially Fifty Shades of Grey Day.

Okay, the film technically comes out on Friday, but there’ll be no avoiding Anastasia Steele and Christian Grey this weekend. Fifty Shades has been a hot-button topic since mid 2012, ever since E.L. James brought glossy sadomasochism into the mainstream and into the hands of commuters everywhere. We all recall that glorious summer of stubbornly insisting you wouldn’t read it, eventually giving in so you could join the conversation, and then quietly wondering what your ‘safe word’ would be. If the hype didn’t make the film adaptation inevitable, then the trilogy’s 100 million sales worldwide certainly did.

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Smartphone Sweaters And ‘Skyaking': 6 Branded Vines You Should Watch Right Now

vine column pic

Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

However, it’s not always easy to find the most engaging branded content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round up, there’s phone sweaters, dancing laptops and made-up sports.

Enjoy!

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