Super Bowl 2015 Ad Round-Up: Puppies, Pac-Man And The Brady Bunch

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The Super Bowl is this Sunday, but you don’t need to care about American football to feel the event’s shockwave already. Rivalled only by the Olympics and the World Cup, the Super Bowl is perhaps advertising’s biggest day of the year, with brands, creative agencies and celebrities fighting tooth and nail to have the most talked-about spot of the game.

While the Seattle Seahawks and New England Patriots face off on the field this weekend, an equally tense battle has already started behind the keyboards of some of the world’s biggest brands.

The rise of social media advertising has irreversibly changed the face of Super Bowl advertising, producing hype and speculation days and weeks before the event. While the measure of a brand’s Super Bowl success was once the water cooler conversation on Monday morning, share rates and hashtags have made brand competition even more prominent.

When ads like last year’s ‘Puppy Love’ from Budweiser reached over 2 million all-time shares, it’s easy to see what the fuss is all about. With debuts, teasers and headlines dropping all week, Unruly is here to pick apart the best Super Bowl XLIX has to offer.

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Best Buds And Super Bowl Grub: 6 Branded Vines You Should Watch Right Now

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If you’ve been hiding under a rock for the past few days, you might have missed Vine turning two last weekend. The short form video app certainly has a lot to celebrate during its short life and there’s a whole bunch of reasons so many brands are putting Vine top on their marketing plans.

There’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years and, therefore this is an important place for brands to engage with their target audiences.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have tricks shots and lost puppies to keep you thoroughly entertained.

Enjoy!

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Unruly Co-Founder Sarah Wood Named In Debrett’s List Of 500 Most Influential People In Britain

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Unruly co-founder and COO Sarah Wood has been named on a list of the 500 most influential people in Britain today.

The annual Debrett’s 500 list covers 24 categories across society, including sport, journalism, politics, advertising, architecture, food and education.

Sarah appears in the Digital section, alongside Baroness Shields, the chairwoman of Tech City, Mind Candy’s Michael Acton-Smith and World Wide Web creator Sir Tim Berners-Lee.

Also featured in the annual publication – which has been running for almost 250 years and is carefully compiled by independent panels of specialists in each field – are the Prince of Wales, comedian Stephen Fry, David Attenborough, Tony Blair and Richard Branson.

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11 Vine Predictions For 2015 From World’s Top Vine Creators

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Vine turns two this weekend. The short form video app certainly has a lot to celebrate during its short life. Millions of users and already one of the first platforms to be included in marketing plans, there’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years.

In fact, Vine recently announced that in the past 10 months alone, there have been over 347 billion loops. But what does the future hold for the six-second sensation?

We spoke to the top Vine creators on the planet to ask them for their Vine predictions for the next 12 months:

 

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Bathroom Singing And Ducks Winning: 6 Branded Vines You Should Watch Right Now

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Vine celebrates its second birthday this weekend. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have scary trainers, reckless babies and bohemian models to keep you company during these cold months.

Enjoy!

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5 Tips To Help You Turn Your Super Bowl Ad Into An Online Hit

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Remember Chrysler’s Super Bowl ad from last year? If so, you are one of the few, with only 7% of Super Bowl Sunday viewers realizing the ad was for the autos brand, while 12% thought it was for the city of Detroit. Incredibly, 4% thought it was for rival Ford.

Making sure your Super Bowl spot is heavily branded is one of the key recommendations included in a report we have compiled looking at how Super Bowl brands can make the most of their Super Sunday spots online. It looks into why online shares of Super Bowl ads decreased for the first time by almost a third (29.2%) – despite overall sharing of branded videos increasing by 22% last year – and offers key tips on how to make the most of your digital strategy.

Although, brands spend $4.5M on 30 seconds of airtime during the game, over the last few years increasingly the battle between the brands has been online, way before Super Bowl Sunday. Last year 93.3% of Super Bowl ads were launched on the web before game day.

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Three of Top Four Most Shared Super Bowl Ads Of All Time Come From Budweiser

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Beer brand dominates list of most popular Super Bowl ads, but 2011 Volkswagen ad “The Force” clings on to #1 spot in all-time list

January 14, 2015 – Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen’s 2011 spot “The Force” continues to hold onto the top spot, according to data released today by video ad technology company Unruly*.

The autos brand’s commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor’s commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia’s World Cup ad, “La, La, La” - featuring Colombian pop princess Shakira last summer (5,875,075) – after more than three years in the #1 position.

Budweiser appeared the most frequently on the all-time Super Bowl list, taking up almost a third of the top 10. Its tribute to the victims of 9/11 from Super Bowl 2002 (#2), featuring its famous Clydesdale horses, is the beer company’s most shared Super Bowl ad to date, attracting 3,480,685 million shares. The video trends every year around the anniversary of September 11.

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