Unruly Integrates With Casale Media’s Index Exchange To Bring Top DSPs To First Programmatic Video Platform To Transact On Viewable Impressions

Unruly’s market-leading format delivers programmatic native video

As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB

NEW YORK, LONDON – October 23, 2014 - Marketing technology company Unruly today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks.

This partnership marks the launch of the UnrulyX™ programmatic media trading platform, the first to allow advertisers to buy video inventory from premium publishers via RTB on a viewable impression basis.

With comScore reporting that fewer than half of all video ads are actually seen by users and amid concerns over brand safety, view fraud and audience integrity on open exchanges, UnrulyX guarantees advertisers only pay for In-Feed views that are actually seen.  Inventory is sourced transparently from direct integrations with premium publishers, including IDG and USA TODAY Sports Media Group, and already stands at 170MM unique users globally.

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Spinning Cars And Diamond Stars: 6 Branded Vines You Should Watch Right Now

Unruly top brands on vine

As more and more marketers realise the impact that short-form video can have, it’s no surprise that Vine is high up on every brand’s agenda.

But with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we witness a vanishing car, rouse a slumbering cat and go into the sky with diamonds.


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1 in 3 Moviegoers Would Buy A Movie Ticket After Watching An Online Trailer Or Ad, Says New Study

Unruly Sharerank for Movies

New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI

October 16, 2014 - A third of moviegoers claim they would buy a movie ticket after watching a trailer or ad online. That’s according to new research by marketing technology company Unruly, which also found that 28% of 1,050 web viewers surveyed said they would rent the film.

Consumers who share movie-related content are almost 6 times more likely to purchase a ticket than those who don’t.  However, the new report – called ‘The Science of Sharing: Movies’ – found the majority of online movie marketing campaigns are not being optimized for sharing across the social web.

Box office revenue in the US alone has slumped 8.8%, with a loss of over $1 billion over the past 24 months, putting increasing pressure on movie makers’ bottom line. The research, which analyzed the most shared movie promos from September 2013 to September 2014, provides actionable insights for studios looking to generate more ROI from their online marketing.

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Fireworks And Flying Cars: 6 Branded Vines You Should Watch Right Now

15-10-2014 15-10-54

With over 40 million highly-engaged users and the introduction of ‘loops’ as a popularity metric, Vine is seriously hot stuff at the moment.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we have a tablet tent, an expanding car and a show of candy fireworks.


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Crouching Tiger, Mr Bean: 5 Ads You Should Watch Right Now


Soccer star Fernando Torres embraces his animal side and Crouching Tiger, Hidden Dragon goes Mr Bean. Yep, it’s just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks.



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Valuable Virality: How Marketers Can Create Social Video Hits Which Drive ROI

valuable virality will it blend

Heavily branding your online video ad has no any effect on its shareability. It’s a fact we talk about a lot at Unruly when speaking about some of the many myths around video virality.

We first spoke about it back in 2011, when Dr Karen Nelson-Field and her team at the Ehrenberg-Bass Institute for Marketing Science, based in Australia, carried out on some research on the ads topping the Unruly Viral Video Chart. There is also a chapter on it in her brilliant 2013 book, Viral Marketing: The Science of Sharing, which basically suggests that using poorly branded advertising is tantamount to throwing away your marketing budget

Yet for a lot of marketers the message is still not getting through. Afraid that by making the brand or product a prominent part of the ad it will somehow reduce the number of shares it attracts. These ‘soft sell’ ads may tell a story or make people laugh, but they won’t necessarily help your bottom line.

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IAB / PwC study: Mobile Video Adspend Triples

H1 2014 adspend Digital-Media-Mix

This is a press release that first appeared on the IAB website. To read the full press release, click here

Britons’ increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

Video advertising on the internet and mobile phones grew by 59% year-on-year to £202 million in the first half of 2014. Mobile video advertising, alone, grew 196% to £63.9 million and is now the fastest growing digital ad format.

Accompanying online YouGov data reveals 73%¹ of Britons online who own an internet-enabled device watched TV programmes online in the last six months, 72% watched short online video clips and 59% watched films online. Those watching TV online average 2 hours 35 minutes¹ a week doing so, compared to 1 hour 50 minutes for online film viewers and 51 minutes for video clip viewers.

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Hot Dog Races And Vacuuming Faces: 6 Branded Vines You Should Watch Right now


As more and more marketers realise the impact video marketing can have, it’s no surprise that Vine is a high up on every brand’s agenda.

However, with such a huge amount of short-form content engulfing the Open Web every day, it can be hard to discover the cream of the crop. So if you’re looking for inspiration, look no further – Unruly highlights the best 6 branded Vines every week.

In this week’s round-up we have crisps at the racetrack, a judgemental vacuum and a ‘no good, very bad’ day.

So cancel all your plans for the next 36 seconds and enjoy…

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