Unruly’s Top 5 Secrets To Agile Product Development

Extreme progamming

At Unruly, we have been applying an Agile approach to developing our products from the very beginning. Our core practices, put in place when the company was founded back in 2006, are drawn from XP (eXtreme Programming) but with a lean twist.

We’ve grown our Product Development team carefully, seeking out software developers who are not only deeply technical but also enjoy collaborating with users to figure out opportunities to enhance our products.

Lately, we’ve been sharing experiences around how we approach Agile product development at meet-ups and industry conferences, such as Agile On The Beach and Agile Lean Scotland.

Essentially, we try to strip away the jargon and cryptic acronyms to basic principles that anyone can understand.

But how do we make it work? What are the processes we put in place to make sure it all runs smoothly? Well, below are five things we do to make sure we stay agile in a very competitive market.

These techniques may sound a tad radical for most organizations, but in the dynamic world of social video they put Unruly in a great position. We can leap on new ideas quickly while being confident that our current products are being constantly monitored to ensure they’re running smoothly.

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A Shower Of Apples And A Smartphone Swimming Pool: 6 Branded Vines You Should Watch Right Now

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As more and more marketers realise the impact that short-form video can have, it’s no surprise Vine is high up on every brand’s agenda.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we have an personalised HTC One mobile, a self-hanging jersey and a downpour of apples.

Enjoy!

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Virtual Gary Lineker Hands Out Free Bags Of Crisps In World’s First Tweet-Activated Vending Machines

walkers crisps gary lineker

Gary Lineker seems to be everywhere at the moment. When the former England striker is not fronting every single sports-based TV programme on the BBC or appearing in Walker’s commercials, he’s giving out packets of free crisps at bus stops. Virtually at least.

That’s right! Two bus shelters in London’s Oxford Street and one in Clapham Junction were transformed into the world’s first-ever interactive Twitter-activated vending machines, featuring the the jug-eared ex-footballer inside (not literally, of course).

By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. 

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Submersible Smartphones and Tablet Tennis: 6 Branded Vines You Should Watch Right Now

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With over 40 million highly-engaged users and the introduction of ‘loops’ as a new popularity metric, Vine is seriously hot stuff at the moment.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we listen to machine-made music and learn a housekeeping trick from Lowe’s.

Enjoy!

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Ice Bars And Ice Bucket Challenges: 5 Ads You Should Watch Right Now

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Homer Simpson does the Ice Bucket Challenge, Jean-Claude Van Damme wears double denim and the ‘city that never sleeps’ proves that it’s also the city that never shuts up. Yep, it’s just another week in AdLand!

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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World Cup 2014 Round-Up: 8 Social Video Facts Every Marketer Should Know

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Suarez being banned for biting another player, hosts Brazil being hammered by Germany 7-1 and former champs Spain falling at the first hurdle – it’s certainly been a World Cup to remember.

But as Germany return home as heroes, it’s worth remembering that the men in shin pads and boots were not the only star players battling it out over the last month. Brands and their agencies have also been in the thick of the action.

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