Virtual Gary Lineker Hands Out Free Bags Of Crisps In World’s First Tweet-Activated Vending Machines

walkers crisps gary lineker

Gary Lineker seems to be everywhere at the moment. When the former England striker is not fronting every single sports-based TV programme on the BBC or appearing in Walker’s commercials, he’s giving out packets of free crisps at bus stops. Virtually at least.

That’s right! Two bus shelters in London’s Oxford Street and one in Clapham Junction were transformed into the world’s first-ever interactive Twitter-activated vending machines, featuring the the jug-eared ex-footballer inside (not literally, of course).

By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. 

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Submersible Smartphones and Tablet Tennis: 6 Branded Vines You Should Watch Right Now

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With over 40 million highly-engaged users and the introduction of ‘loops’ as a new popularity metric, Vine is seriously hot stuff at the moment.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we listen to machine-made music and learn a housekeeping trick from Lowe’s.

Enjoy!

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Ice Bars And Ice Bucket Challenges: 5 Ads You Should Watch Right Now

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Homer Simpson does the Ice Bucket Challenge, Jean-Claude Van Damme wears double denim and the ‘city that never sleeps’ proves that it’s also the city that never shuts up. Yep, it’s just another week in AdLand!

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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Unruly Wins Best Digital Advertising Operations Team At The AOP Awards

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The drinks were flowing last night after Unruly’s Ops team won Best Digital Advertising Operations Team at this year’s AOP Digital Publishing Awards.

The team beat off stiff competition from The Telegraph and IPC Media to collect their award in front of a crowd of 2,500 people at the Camden Roundhouse.

The judges praised the team for its “innovation and entrepreneurial spirit”, adding “they’ve made a huge and leading contribution to the industry – not just their own business.”

Unruly co-founder and COO Sarah Wood said: “It’s great to see the Unruly Ops team getting the industry recognition they deserve. Not only does the team #DeliverWow 365 days of the year for clients, they also lead on product innovation and industry-best practices. They are #LEGENDS, each and every one.”

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6 Branded Vines You Should Watch Right Now

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With over 40 million highly-engaged users and the introduction of ‘loops’ an all new popularity metric, Vine is seriously hot stuff right now.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we watch a famous painting being recreated using Skittles and see one brand making waves with a waterproof smartphone.

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Should GEICO Have The Hump With The Cannes Lions Judges?

The co-winners of this year’s Film Grand Prix at Cannes Lions certainly raised a few eyebrows in some quarters of the press - but not among avid followers of the Unruly Viral Video Chart.
Judges of the the high-profile award opted to split the film category at the weekend, doling out equal honors for Volvo Trucks’ “Epic Split” and a controversial Christmas campaign from Harvey Nichols.

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World Cup Ads Outperform Super Bowl Commercials Before A Ball Has Even Been Kicked

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The World Cup has not even started, but already its ads have outperformed this year’s Super Bowl.

That’s according to new data released today by marketing technology company Unruly, which found the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.

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