The Mighty, Emotional Rise of ‘Dadvertising’

dadvertising

As with everything, the standards of ‘dadhood’ have changed radically over time. In simpler, more cave-centric times, the Dad Domain consisted primarily of hunting, gathering and maybe helping out with homework.

For the Victorians, the Dad was an elusive creature who sat grim-faced at one end of the dinner table, stoically straightening his stovepipe hat. In recent history, you were more likely to find pop culture dads fetishising BBQ equipment ahead of the big game, but even those stereotypes are changing. Dads, after all, are more hands on these days: as much at home in the kitchen as helping out changing diapers.

Read more

Hipster Flights And Baker Fights: 5 Ads You Should Watch Right Now

stallone

Sylvester Stallone delivers bread and messages get sent to outer space, it’s just another week in Ad Land!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

 

Read more

Unruly Wins Award At NAB Show As Viewers Tune In To TV Talk

Screen Shot 2015-04-15 at 17.12.01

Video ad tech company honored to be named one of the best SPROCKIT start-ups at this year’s event in Las Vegas

The Unruly team took Las Vegas by storm this week at the 2015 NAB Show, claiming the Best of Show award for the most popular presentation.

Unruly CEO Scott Button picked up the coveted trophy after his talk about the best ways to use online video promos to attract millennials to watch TV shows won the popular vote at the largest electronic media show covering filmed entertainment.

Read more

Football Laughs And Synchronised Baths: 6 Branded Vines You Should Watch Right Now

Best Vines

Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have dancing footballers and chicken nugget flowers.

 Enjoy!

Read more

Programmatic Video #WoTW: What Is User Matching / Cookie Matching?

Cookie Matching

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

Read more

Hillary Clinton Election Ad Goes Viral As American Presidential Race Heats Up Online

2015-04-13_17-57-27

The next US presidential election might be a year and a half away, but that hasn’t stopped candidates from using the internet to speak directly to Americans.

Hillary Clinton announced her second bid to become the most powerful person on the planet with a two-minute video released on Sunday afternoon, which is rapidly capturing attention online.

After several years of dodging the question, Clinton released “Getting Started”, promising to become a “champion” for Americans. However, Ms. Clinton does not appear in the video until approximately 90 seconds in, focusing instead on everyday Americans throughout the video.

Read more

Unruly Teams Up With Rutgers On New Course Designed To Demystify Online Video Marketing

2015-04-13_16-22-25

Curious how you can become a master of viral video marketing? 

Well, wonder no more. Unruly has teamed up with Rutgers Business School to launch a new online course that will help you do just that.

The course, “Viral Video Marketing: Social Sharing Demystified”, will help give advertisers the tools and knowledge they need to help spread their marketing messages across the social web.

Read more

UK 2015 Election: How Each Party Is Faring In The Run-Up To May 7

green party election ad

For months, commentators have been predicting that May’s general election will be the UK’s first social media election.

While social media momentum famously bolstered campaigns like the Scottish National Party’s triumphant win in 2011 and Barack Obama’s 2008 presidential bid, the internet is taking on unprecedented importance as we near voting day, especially with the polls favouring a tight election.

Whether politicians like it or not, the battle for Number 10 is increasingly taking place on newsfeeds, timelines and social networks across the web.

Read more

Singalong Election And Golfing Perfection: 5 Ads You Should Watch Right Now

Best Ad

David Cameron playing the grand piano, golf and urine leakage. It may sound like the worst political party broadcast of all time, but in fact they’re all the things that feature in this week’s round-up.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

 

Read more