How To Create Videos For The 21st Century Content Stack

ContentStack

The digital video landscape is changing…and fast. No longer are marketers able to create one-size-fits-all content that can be used effectively to achieve campaign objectives across a variety of different formats.

With short-form, long-form, live-streaming and narrow-cast niche social platforms seemingly springing up every week, the opportunities for marketers to distribute video in different ways have never been more diverse.

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Has The World Gone Live Stream Video Crazy?

LiveStreamVideo

Video live streaming apps like Meerkat, Periscope and You Now have started to dominate smartphone homescreens and are consequently capturing the attention of the massive mobile video market.

In the last couple of months there’s been an ever-growing buzz around these new live format video apps.

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Walks Of Shame And Big Toe Pain: 6 Branded Vines You Should Watch Right Now

Walkman birthday

Effective brand marketers know the value of creating short-form video as part of their content stack. It’s an effective way to attract and engage an audience online. 

But it’s still not always easy to find the best-branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s top 6 branded Vines.

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Brands Share The Love As The World Celebrates Pride

Pride Brands

It’s a testament to the incredible gains made in recent years that LGBT Pride in 2015 was more visible than it has ever been. This profile is obviously partly due to the famous parades and festivals, which hundreds of thousands attended this weekend in cities across the world, but this year a more widespread campaign of visibility has brought Pride even further into the mainstream. While Pride remains a commemoration of community struggle and achievement, 2015 was also a banner year for brands showing their support.

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Jailbird Cats And Screaming Snacks: 6 Branded Vines You Should Watch Right Now

branded Vines

Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. Now with a new search feature, it’s getting easier for consumers to find the hottest trending content on Vine.

But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s 6 best branded Vines.

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Programmatic Video #WotW: What Are Auctions / Second Price Auctions?

Second Price Auction

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

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