The Most Shared Video Ads Of 2015 (So Far)

most shared ads

An ad for Disney Parks is the most shared ad of the year so far. “Disney Characters Surprise Shoppers”, an ad campaign in which unsuspecting mall shoppers are pranked by Disney characters, so far leads the race to be the most shared ad of the year after amassing more than 3.7 million shares since it was launched in February. It’s also the 9th most shared ad of all time.

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Why Have Online Ads Gone Puppy Mad?

Dogvertising

Trends in online advertising aren’t always immediately obvious. Some months, brands will be favouring big budget celebrity endorsement, and others cheap-and-cheerful ‘prankverts’ will be in vogue. One week, humorous spots are the way to go and the next high drama is the only option.

However, the current trend taking online video sharing by storm couldn’t be less subtle if it tried. I’ll give you a clue: it’s fluffy, four-legged and so excited to see you.

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Nudey Bits And Footie Hits: 5 Ads You Should Watch Right Now

Thierry Henry ad

We’ve found it, possibly one of the greatest sports ads of the decade. Thank you, Adland!

After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

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Sneaky Socks And Chelsea Rocks: 6 Branded Vines You Should Watch Right Now

Chelsea Vine

Now Vine has found its feet as part of marketers’ content stacks, grabbing viewer attention in the first few seconds is key. In this cut-throat world of snack size media, content is king.

However, it’s not always easy to stand apart from the competition. So if you were wondering which advertisers are coming out on top in the battle, we’ve got you covered.

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8 More Things You Need To Know About Programmatic Video

Programmatic Video

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

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Crying Tots And B-Ball Shots: 5 Ads You Should Watch Right Now

2015-07-23_12-27-57

One brand makes kids cry while another turns one into a sports hero. Well, that’s Adland for you!

After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy!

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Vine Is A Digital Billboard That You Actually Pay Attention To, Says Viner Yell Design

Yell Design

While the US has undoubtedly been the biggest producer of top Vine creators to date, American content creators don’t always sit at the top of advertisers’ hit lists around the world. As Unruly’s Geography of Sharing points out, content that works for one market, doesn’t always resonate in the same way for another.

My latest guest on the Unruly blog is based in Australia and is rapidly growing his creative pipeline with hungry brands looking to engage an ever-growing mobile audience Down Under.

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Forgotten Kids And Footie Kits: 6 Branded Vines You Should Watch Right Now

Branded Vines

Effective brand marketers know the value of creating short-form video as part of their video content stack. It’s a great way to attract and engage a mobile audience.

But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the battle for consumer attention, we’ve got you covered.

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8 Things You Need To Know About Programmatic Video

Online-Behavioural-Advertising-1024x430

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.

Read more