Brands Don’t Have To Be Funny To Make A Big Impact On Vine, Says Yves Das

Yves Das

In the latest part of the Unruly Vine series, we caught up with the increasingly popular Yves Das. He’s rapidly becoming a popular content creator as brands strive to get cut-through on one of the hottest video platforms on the planet.

On a recent visit to London for a creative partnership with Social Media Week and Microsoft, we took some time out of his busy creative day to find out what it is about Vine that it made him throw in the agency towel and start his very own Vine consultancy, Looping Tales.

Yves is somewhat of a stop-motion sensation. His all-natural, authentic style is extremely eye-catching and he’s not alone. Many of the most popular Viners use stop-motion to stand out from the crowd and it’s easy to see why this style of content is so popular. However, there’s normally something that makes each content creator unique. #

Ian Padgham, for example, has a Vine companion in Woodman, while Pinot’s work always begins life as a 2D sketch.  Yves is no exception here.  In lots of his Vine work you’ll find Guido, his tiny, orange, Vespa-riding friend. It’s probably safe to say his huge stunts make him the most famous Vespa rider on Vine.

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Red Bull Goes 8-Bit And Gatorade Makes Us Cry: 5 Ads You Should Watch Right Now

Gatorade somehow makes us cry about baseball, Chanel makes fashion interesting and Red Bull gets a power up. Yep, it’s just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

 

5. Monster Energy – Recoil 2: Unleashed in Ensenada

The latest entry in the increasingly popular genre of “cars do things cars aren’t supposed to do”, Monster Energy’s spot is among the most excessive. It certainly has the most excessive title, described on YouTube as “Monster Energy: Ballistic BJ Baldwin Recoil 2 – Unleashed in Ensenada, Mexico”. Phew, even saying that is an adrenaline rush.

In any case, the ad finds the supposedly ‘Ballistic’ BJ Baldwin barrelling his dangerously bouncy vehicle through the streets of a real Mexican town. Watching it, I couldn’t help but be reminded of the sequence in Michael Bay’s “Bad Boys 2”, in which Will Smith careens in similar fashion through a Colombian favela. Although I should emphasise that that was a film and Baldwin’s antics are (in theory) decidedly real. That’s a handy distinction to draw with this kind of madness.

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Shaggy Dogs and Life-Saving Hashtags: 6 Branded Vines You Should Watch Right Now

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With more than 40 million highly-engaged users, Vine holds a lot of sway for brands looking to do something different with their marketing efforts.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we have a shopping extravaganza, a stop motion road map and a laptop-smashing session.

Enjoy!

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Unruly’s Top 5 Secrets To Agile Product Development

Extreme progamming

At Unruly, we have been applying an Agile approach to developing our products from the very beginning. Our core practices, put in place when the company was founded back in 2006, are drawn from XP (eXtreme Programming) but with a lean twist.

We’ve grown our Product Development team carefully, seeking out software developers who are not only deeply technical but also enjoy collaborating with users to figure out opportunities to enhance our products.

Lately, we’ve been sharing experiences around how we approach Agile product development at meet-ups and industry conferences, such as Agile On The Beach and Agile Lean Scotland.

Essentially, we try to strip away the jargon and cryptic acronyms to basic principles that anyone can understand.

But how do we make it work? What are the processes we put in place to make sure it all runs smoothly? Well, below are five things we do to make sure we stay agile in a very competitive market.

These techniques may sound a tad radical for most organizations, but in the dynamic world of social video they put Unruly in a great position. We can leap on new ideas quickly while being confident that our current products are being constantly monitored to ensure they’re running smoothly.

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A Shower Of Apples And A Smartphone Swimming Pool: 6 Branded Vines You Should Watch Right Now

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As more and more marketers realise the impact that short-form video can have, it’s no surprise Vine is high up on every brand’s agenda.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we have an personalised HTC One mobile, a self-hanging jersey and a downpour of apples.

Enjoy!

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Virtual Gary Lineker Hands Out Free Bags Of Crisps In World’s First Tweet-Activated Vending Machines

walkers crisps gary lineker

Gary Lineker seems to be everywhere at the moment. When the former England striker is not fronting every single sports-based TV programme on the BBC or appearing in Walker’s commercials, he’s giving out packets of free crisps at bus stops. Virtually at least.

That’s right! Two bus shelters in London’s Oxford Street and one in Clapham Junction were transformed into the world’s first-ever interactive Twitter-activated vending machines, featuring the the jug-eared ex-footballer inside (not literally, of course).

By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. 

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Submersible Smartphones and Tablet Tennis: 6 Branded Vines You Should Watch Right Now

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With over 40 million highly-engaged users and the introduction of ‘loops’ as a new popularity metric, Vine is seriously hot stuff at the moment.

However, with a tidal wave of short-form content engulfing the Open Web, it’s not always easy to find the best of the bunch. So if you’re looking for quality inspiration, you’re in safe hands here. In just 36 short seconds, you’ll know which brands are doing Vine just right.

In this week’s round-up we listen to machine-made music and learn a housekeeping trick from Lowe’s.

Enjoy!

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