Which ad are you rooting for this Super Bowl?

There will be tears, laughter and goosebumps during this weekend’s Super Bowl. But it won’t be just the game between the New England Patriots and the Seattle Seahawks that will be putting people through the emotional wringer this Sunday – the commercials will also a big say on your state of mind.

Studies have found that more than half the people who tune in during Super Bowl Sunday are only interested in the ads. And as advertisers raise their games to help make them stand out from the crowd during the Big Game, one thing is for sure: it’s going to emotional.

And it’s not just tears.

Super Bowl Crying 

Brands can make us laugh

Super Bowl Laughter

Can inspire us

Super Bowl Inspiration

Or just be damn cute

Super Bowl Cute


So want to be in on the fun during this year’s Big Game? Keep an eye out on Twitter during the game on Sunday – @unrulyco – and share these emojis with for your alongside those tear-jerking, laugh out loud, inspiring, and cute Super Bowl ads.

Unruly Picks Up Innovator Of The Year At Women In IT Awards

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Unruly was named Innovator Of The Year at the Women in IT Awards yesterday. Co-founder and COO Sarah Wood joined leading entrepreneurs and business leaders in the Technology and IT industries at the award ceremony last night to collect the accolade.

The awards, held at London Grosvenor House, celebrated the achievements of companies led by female executives in the male-dominated technology industry.

Other finalists in the category were Verne Global, BlackLine, Big Data Partnership, Aspera, MOVE Guides, EG Solutions and Twizoo.

“We are honoured to be chosen as winners alongside some fantastic companies.

“At Unruly we use a lot of agile principles across the business, not just in Dev. It really helps us stay ahead of the game in a fast-paced market and helps deliver wow for our clients.

“We constantly keep brands and agencies ahead of the curve, delivering industry-first products like UnrulyX, the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.

“This award is particularly close to my heart as despite being a tech company – traditionally a male-dominated work environment – we have a lot of women working with us. 48% of Unruly employees are women and we place a lot of importance on training and education to give all Unrulies the skills and confidence needed to progress.”

Huge congratulations to everyone involved! All the winners can be seen here.

Super Bowl 2015 Ad Round-Up: Puppies, Pac-Man And The Brady Bunch

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The Super Bowl is this Sunday, but you don’t need to care about American football to feel the event’s shockwave already. Rivalled only by the Olympics and the World Cup, the Super Bowl is perhaps advertising’s biggest day of the year, with brands, creative agencies and celebrities fighting tooth and nail to have the most talked-about spot of the game.

While the Seattle Seahawks and New England Patriots face off on the field this weekend, an equally tense battle has already started behind the keyboards of some of the world’s biggest brands.

The rise of social media advertising has irreversibly changed the face of Super Bowl advertising, producing hype and speculation days and weeks before the event. While the measure of a brand’s Super Bowl success was once the water cooler conversation on Monday morning, share rates and hashtags have made brand competition even more prominent.

When ads like last year’s ‘Puppy Love’ from Budweiser reached over 2 million all-time shares, it’s easy to see what the fuss is all about. With debuts, teasers and headlines dropping all week, Unruly is here to pick apart the best Super Bowl XLIX has to offer.

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Best Buds And Super Bowl Grub: 6 Branded Vines You Should Watch Right Now

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If you’ve been hiding under a rock for the past few days, you might have missed Vine turning two last weekend. The short form video app certainly has a lot to celebrate during its short life and there’s a whole bunch of reasons so many brands are putting Vine top on their marketing plans.

There’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years and, therefore this is an important place for brands to engage with their target audiences.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have tricks shots and lost puppies to keep you thoroughly entertained.

Enjoy!

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Unruly Co-Founder Sarah Wood Named In Debrett’s List Of 500 Most Influential People In Britain

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Unruly co-founder and COO Sarah Wood has been named on a list of the 500 most influential people in Britain today.

The annual Debrett’s 500 list covers 24 categories across society, including sport, journalism, politics, advertising, architecture, food and education.

Sarah appears in the Digital section, alongside Baroness Shields, the chairwoman of Tech City, Mind Candy’s Michael Acton-Smith and World Wide Web creator Sir Tim Berners-Lee.

Also featured in the annual publication – which has been running for almost 250 years and is carefully compiled by independent panels of specialists in each field – are the Prince of Wales, comedian Stephen Fry, David Attenborough, Tony Blair and Richard Branson.

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11 Vine Predictions For 2015 From World’s Top Vine Creators

Vine 2nd Birthday

Vine turns two this weekend. The short form video app certainly has a lot to celebrate during its short life. Millions of users and already one of the first platforms to be included in marketing plans, there’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years.

In fact, Vine recently announced that in the past 10 months alone, there have been over 347 billion loops. But what does the future hold for the six-second sensation?

We spoke to the top Vine creators on the planet to ask them for their Vine predictions for the next 12 months:

 

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Bathroom Singing And Ducks Winning: 6 Branded Vines You Should Watch Right Now

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Vine celebrates its second birthday this weekend. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have scary trainers, reckless babies and bohemian models to keep you company during these cold months.

Enjoy!

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5 Tips To Help You Turn Your Super Bowl Ad Into An Online Hit

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Remember Chrysler’s Super Bowl ad from last year? If so, you are one of the few, with only 7% of Super Bowl Sunday viewers realizing the ad was for the autos brand, while 12% thought it was for the city of Detroit. Incredibly, 4% thought it was for rival Ford.

Making sure your Super Bowl spot is heavily branded is one of the key recommendations included in a report we have compiled looking at how Super Bowl brands can make the most of their Super Sunday spots online. It looks into why online shares of Super Bowl ads decreased for the first time by almost a third (29.2%) – despite overall sharing of branded videos increasing by 22% last year – and offers key tips on how to make the most of your digital strategy.

Although, brands spend $4.5M on 30 seconds of airtime during the game, over the last few years increasingly the battle between the brands has been online, way before Super Bowl Sunday. Last year 93.3% of Super Bowl ads were launched on the web before game day.

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