New Renault Ad Brings The West End To The Car Dealership

Renault

‘The Sound of Music’ had the Swiss Alps, ‘West Side Story’ had Manhattan and now Renault’s stab at musical whimsy has its own exotic locale. That’s right, it’s a car dealership but don’t be fooled. Turns out there’s more to an automobile purchase than monthly installments and giveaway air fresheners.

Returning to the raucous cabaret atmosphere the brand created in previous spots, ‘#TwingoFlamingo’ (we’ll get to the title) conjures a technicolour Broadway fantasia within the world of low APR loans. We see our glamorous lead, a sort-of cross between Snow White and a ‘Mad Men’ character, sweeping into the dealership, instantly stealing the heart of nearby car salesmen. Unfortunately for them, her affections have already been won by a charming fellow with four wheels and a retractable roof.

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Blindfold Tests And Munchie Success: 5 Ads You Should Watch Right Now

ads

In this week’s round-up we have Icelandic adventures and heartbreaking public safety announcements. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying your weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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Nicholas Megalis Talks Live-Streaming, Micro Video And Why The Revolution Will Be Meerkated

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Being famous for 15 minutes is so 2005. Try getting cut-through when you’ve only got 6 seconds to make an impression.

Nicholas Megalis, a musician, artist, author, self-proclaimed idiot and also an uber-popular micro video creator, has managed it.

Pegged as one of the early poster boys of Vine, Megalis shot to looping stardom in the early days of the short-form platform.

Since then his weird and wacky videos have a conveyor belt to the higher digital ground. But don’t think it’s just Vine he frequents, although his content on this platform alone has attracted an eye-popping 800 million loops.

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Magic Skills And Coffee Spills: 6 Branded Vines You Should Watch Right Now

Branded Vines

Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have superhero standoffs and knights doing their laundry.

 Enjoy!

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Programmatic Video #WoTW: What is VAST?

VAST

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

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The Mighty, Emotional Rise of ‘Dadvertising’

dadvertising

As with everything, the standards of ‘dadhood’ have changed radically over time. In simpler, more cave-centric times, the Dad Domain consisted primarily of hunting, gathering and maybe helping out with homework.

For the Victorians, the Dad was an elusive creature who sat grim-faced at one end of the dinner table, stoically straightening his stovepipe hat. In recent history, you were more likely to find pop culture dads fetishising BBQ equipment ahead of the big game, but even those stereotypes are changing. Dads, after all, are more hands on these days: as much at home in the kitchen as helping out changing diapers.

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Hipster Flights And Baker Fights: 5 Ads You Should Watch Right Now

stallone

Sylvester Stallone delivers bread and messages get sent to outer space, it’s just another week in Ad Land!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

 

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Unruly Wins Award At NAB Show As Viewers Tune In To TV Talk

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Video ad tech company honored to be named one of the best SPROCKIT start-ups at this year’s event in Las Vegas

The Unruly team took Las Vegas by storm this week at the 2015 NAB Show, claiming the Best of Show award for the most popular presentation.

Unruly CEO Scott Button picked up the coveted trophy after his talk about the best ways to use online video promos to attract millennials to watch TV shows won the popular vote at the largest electronic media show covering filmed entertainment.

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Football Laughs And Synchronised Baths: 6 Branded Vines You Should Watch Right Now

Best Vines

Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have dancing footballers and chicken nugget flowers.

 Enjoy!

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