Walks Of Shame And Big Toe Pain: 6 Branded Vines You Should Watch Right Now

Walkman birthday

Effective brand marketers know the value of creating short-form video as part of their content stack. It’s an effective way to attract and engage an audience online. 

But it’s still not always easy to find the best-branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s top 6 branded Vines.

Read more

Brands Share The Love As The World Celebrates Pride

Pride Brands

It’s a testament to the incredible gains made in recent years that LGBT Pride in 2015 was more visible than it has ever been. This profile is obviously partly due to the famous parades and festivals, which hundreds of thousands attended this weekend in cities across the world, but this year a more widespread campaign of visibility has brought Pride even further into the mainstream. While Pride remains a commemoration of community struggle and achievement, 2015 was also a banner year for brands showing their support.

Read more

Jailbird Cats And Screaming Snacks: 6 Branded Vines You Should Watch Right Now

branded Vines

Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. Now with a new search feature, it’s getting easier for consumers to find the hottest trending content on Vine.

But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s 6 best branded Vines.

Read more

Programmatic Video #WotW: What Are Auctions / Second Price Auctions?

Second Price Auction

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

Read more

The Alternative Cannes Lions: What If Online Sharing Determined The Award Winners?

UPS

With Cannes Lions kicking off yesterday, the advertising industry is all set to celebrate the greatest achievements of the last year.

With campaign awards ranging from ‘Product Design’ to ‘Cyber’ – and even the inaugural Glass Lion, focusing on gender issues and female empowerment – there will be plenty of chances for ambitious agencies to make their name.

Read more

Brands Get All Emotional For Father’s Day

2015-06-19_17-17-54

Brands have always seen the power of emotional advertising to the mothers of the world. Just take a look at the ads from this year’s Mother’s Day and you’ll see what I mean. But recently more and more advertisers are starting to use the same strategies to appeal to dads’ sensitive sides.

With Father’s Day around the corner, we’re starting to see an uptick of these emotional ads, with dad at the center of the plot line. Dove Men+Care may have started this new “dadvertising” trend last year. Its Father’s Day spot premiered on Monday showcasing real life men finding out that they will become fathers.

Read more

Is 2015 The Year Dark Social No Longer Leaves Us In The Dark?

Dark Social

We’ve all done it. You find a link to an interesting article or funny video you’ve seen online and decide to share it with a friend through email, Instant Messenger or SMS. This is classed as dark social. The reason it’s dark is because it isn’t tracked by conventional web analytics platforms.

It’s a lot more common than you think. A Radium One study recently reported that nearly 70% of online referrals now come from dark social.

Read more