Best Buds And Super Bowl Grub: 6 Branded Vines You Should Watch Right Now

28-01-2015 11-59-39

If you’ve been hiding under a rock for the past few days, you might have missed Vine turning two last weekend. The short form video app certainly has a lot to celebrate during its short life and there’s a whole bunch of reasons so many brands are putting Vine top on their marketing plans.

There’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years and, therefore this is an important place for brands to engage with their target audiences.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have tricks shots and lost puppies to keep you thoroughly entertained.

Enjoy!

 

6. Lacoste

If you want to play tennis, you had better make sure you look the part.

Game, set and match.

 

 

5. Home Depot

Having so many different chargers for your gadgets can be really annoying. You can’t always find the one you need, especially amid the spaghetti-style blob of wires you have currently sitting around your bedroom.

Well, never fear, Home Depot is here with its 3-in-1 CE Tech charger. It’s the only charger you will ever need.

 

 4. Ribena

Vine is often about the beauty of simplicity. This is a lovely example. The could have used this as an opportunity to say how much vitamin C is squashed into very carton, just saying. 

 

3. Budweiser

   

Don’t you just hate it when the thing you are looking for is right under your nose?

That’s certainly the case for this Budweiser Super Bowl teaser campaign. Get ready for some puppy love!

 

2. Pepsi 

Pepsi brings a new meaning to word fast food delivery in this new Super Bowl Vine.  If New England Patriots star Jerod Mayo gets this lucky on Sunday, he’ll be doing backflips.

 

1. Ford 

Ford takes the chequered flag this week. Everyone loves a trick shot,  so what if it happens to include the latest Ford 150 for pure convenience.

Unruly Co-Founder Sarah Wood Named In Debrett’s List Of 500 Most Influential People In Britain

sarahwood

Unruly co-founder and COO Sarah Wood has been named on a list of the 500 most influential people in Britain today.

The annual Debrett’s 500 list covers 24 categories across society, including sport, journalism, politics, advertising, architecture, food and education.

Sarah appears in the Digital section, alongside Baroness Shields, the chairwoman of Tech City, Mind Candy’s Michael Acton-Smith and World Wide Web creator Sir Tim Berners-Lee.

Also featured in the annual publication – which has been running for almost 250 years and is carefully compiled by independent panels of specialists in each field – are the Prince of Wales, comedian Stephen Fry, David Attenborough, Tony Blair and Richard Branson.

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11 Vine Predictions For 2015 From World’s Top Vine Creators

Vine 2nd Birthday

Vine turns two this weekend. The short form video app certainly has a lot to celebrate during its short life. Millions of users and already one of the first platforms to be included in marketing plans, there’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years.

In fact, Vine recently announced that in the past 10 months alone, there have been over 347 billion loops. But what does the future hold for the six-second sensation?

We spoke to the top Vine creators on the planet to ask them for their Vine predictions for the next 12 months:

 

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Bathroom Singing And Ducks Winning: 6 Branded Vines You Should Watch Right Now

21-01-2015 12-53-08

Vine celebrates its second birthday this weekend. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have scary trainers, reckless babies and bohemian models to keep you company during these cold months.

Enjoy!

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Three of Top Four Most Shared Super Bowl Ads Of All Time Come From Budweiser

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Beer brand dominates list of most popular Super Bowl ads, but 2011 Volkswagen ad “The Force” clings on to #1 spot in all-time list

January 14, 2015 – Despite Budweiser claiming three of the top four most shared ads of all time, Volkswagen’s 2011 spot “The Force” continues to hold onto the top spot, according to data released today by video ad technology company Unruly*.

The autos brand’s commercial, which features a mini Darth Vader, has attracted more online shares across social media than any other Super Bowl sponsor’s commercial (5,279,772 shares). However, the VW ad is no longer the most shared ad of all time after it was overtaken by Activia’s World Cup ad, “La, La, La” - featuring Colombian pop princess Shakira last summer (5,875,075) – after more than three years in the #1 position.

Budweiser appeared the most frequently on the all-time Super Bowl list, taking up almost a third of the top 10. Its tribute to the victims of 9/11 from Super Bowl 2002 (#2), featuring its famous Clydesdale horses, is the beer company’s most shared Super Bowl ad to date, attracting 3,480,685 million shares. The video trends every year around the anniversary of September 11.

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Reckless Babies and Creepy Trainers: 6 Branded Vines You Should Watch Right Now

Unruly Vine

Vine turns 2 later this month – although, it feels like it has been around a lot longer. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we have scary trainers, reckless babies and bohemian models to keep you company during these cold months.

Enjoy!

 

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12 Tips On Using Programmatic To Power Up Your Social Video Campaigns Across The Open Web

Unruly Programmatic Video

The word YouTube may have become synonymous with online video, but in reality only 1 in every 4 video views now take place in the YouTube player (source: comScore).

With the emergence of Facebook as a serious rival in the video market this year and the continuing fragmentation of video viewership across platforms and apps as diverse as Tumblr, Snapchat and Keek, that figure is set to further diminish in 2015.

In fact, almost two-thirds of video views are occurring beyond the walled gardens of either Facebook or YouTube; instead they’re taking place on the Open Web. As larger ad budgets move across to programmatic video – the fastest growing category of programmatic ad spend, according to eMarketer – brands are learning how to leverage programmatic tools and data to access the Open Web at speed and scale in order to maximize social sharing on launch and effectively engage their target audience with video content they actually want to watch and share on social.

Oliver Smith, EMEA MD of Unruly, gives his top tips on powering up with programmatic.

 

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