Adland Experts Share Their 2021 Predictions
Adland saw unprecedented change last year due to the dramatic impact of the COVID-19 pandemic. Such turbulence within the industry has shown no sign of easing in 2021, with many markets starting the new year under imposed restrictions, and with several vaccinations starting to roll out across the globe, the end of the year could look very different from the start. Predicting what our industry will look like this year is a difficult task, so we called upon our client council, made up of experts from across Adland, to help. Click here to read them all. Hear members from AB InBev, Havas, MAGNA, News Corp, OMG, Tremor Video, Unilever, as well as renowned author and speaker Rishad Tobaccowala, share their predictions for the next 12 months and beyond.
Restoring The Soul Of Business With The U7 – A Focus On Inclusion and Diversity
What the ad industry needs to do to promote greater diversity and inclusion was the main topic of discussion at our second virtual U7 event last week. For those who are not sure, in a nutshell, the U7 is our brand, publisher and agency-powered council. It was set up to create a dialogue with the industry so they can play an active role in shaping the future of digital marketing for the better. The latest event, hosted by ex-Unruly CEO and Global Head Of Advertising Strategy at News Corp, Norm Johnston, explored diversity and inclusion within the industry, including what’s not working, where we need to improve and what needs to be put in place to help us move forward as a more diverse and open industry. Advertising
Ford Joins Unruly’s Growing U7 Client Council
Peter Biven, Head of Digital for Ford EMEA, this week became the 25th member to join our client council, the U7. Based in the UK, Peter heads up Ford’s Digital, E-Commerce and Demand Creation divisions and has worked within the auto industry for the past seven years, holding down positions at both Ford and Jaguar Land Rover. The U7 is our brand, publisher and agency-powered council, set up to encourage the ad industry to play an active role in shaping the future of digital marketing for the better. Unruly’s VP Client Council, Nicola Spooner, said: “It’s amazing to have Peter onboard. As our first U7 member from the auto industry, the knowledge, insights and guidance he’ll bring to the council will be invaluable.” The U7 held its first
Norm Johnston Passes Baton To Group CEO; Steps Up To Tremor Board Position and Becomes U7 Client Council President
Today we announce Norm Johnston is stepping down as Unruly CEO and taking a seat on the company board, subject to approval at the company’s upcoming annual general meeting (AGM). His final day is Friday. After two years in charge, Norm will now hand over the baton to Ofer Druker, CEO of Tremor International. He has also been appointed as the president of our U7 Client Council, which encourages the world’s biggest advertisers, agencies and publishers to play an active role in shaping the future of digital marketing for the better. As a board member and the newly-appointed president of the U7, Norm’s experience, knowledge of the industry and key contacts will be essential as we continue to help drive the integration process forward and support the company’s
Safeguarding Brand Reputation In The Wake Of COVID-19 With The U7
We held our first-ever virtual U7 event this week. For those of you who may not be familiar with the U7, in a nutshell, it’s our brand, publisher and agency-powered council, set up to create a dialogue with the ad industry so they can play an active role in shaping the future of digital marketing for the better. It was launched back in 2018, with founding members including global brands Diageo, Samsung, American Express, Unilever, L’Oréal, GSK and WSJ. The council has since grown from its seven founders to 23 core members, which include experts from Bank of America, Nestle, Universal McCann, GroupM, Zenith, Mars and IPG. We host regular sessions with members designed to engage the advertising community in discussions around emerging trends and the health of
New WFA alliance is “fantastic opportunity” says Norm Johnston
Today in Cannes, Unruly joined 16 of the world’s leading advertisers as they announced the Global Alliance for Responsible Media: an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety. WFA panel (from left to right) Lisa Granatstein, Isabel Massey, Rob Rakowitz, Carolyn Everson, Luis Di Como With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community. Members of the Global Alliance for Responsible Media recognize the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are rallying publishers and platforms to do more to address harmful and misleading content and to work together
New client-powered working group launched to tackle digital marketing challenges
Today, we announced the launch of the UNext: a new client-powered working group that will help tackle digital marketing challenges. Backed and directed by the U7, Unruly’s global client council, the UNext will hold its first event during the Cannes Lions International Festival of Creativity in June. The new initiative was presented to U7 members at its recent London Summit (18 March) as part of an agenda that included Professor Karen Nelson-Field and News UK’s Rebekah Brooks. The UNext is a series of working groups made up of representatives from Unruly brand and agency partners. Sessions will be structured as a combined education and research experience, taking place in key industry locations such as London, New York, Singapore and Cannes. “At Unruly we’ve always believed that digital marketing
Metrics, transparency and quality journalism top the U7 London agenda
Earlier this week on Monday 18 March, the U7 met at Unruly’s London headquarters for the second U7 Summit. With an agenda titled ‘Trust & Transparency’, the Summit explored issues around transparency, viewability metrics and the relationship between advertising and quality content. “Last year we launched the U7 in New York and it was a great opportunity to get representatives from the biggest advertisers and agencies on the planet into one room. This next meeting in London represents the next step in the U7’s mission to tackle the big issues in digital marketing,” said Norm Johnston, Global CEO, Unruly. Brands represented included Unilever, Diageo, GSK and Nestlé, and these were joined by agency leaders from Havas, Omnicom Media Group, GroupM, Publicis Media and Denstu Aegis Network. Guest speakers
Unruly launches the U7!
Unruly has today announced the formation of the U7, a brand and agency-powered council designed to engage the advertising community in discussions around emerging trends and the health of the industry, as part of Unruly’s mission to lead the charge in cleaning up digital marketing. The U7 is comprised of 10 of the world’s largest advertisers including Nestlé, Unilever, Diageo, Samsung, American Express, L’Oreal, GSK, The Wall Street Journal and Mars. They will be joined by leaders from Wavemaker, Havas, and Carat. The purpose of the U7 is to create a dialogue with advertisers so they can play an active role in shaping the future of digital marketing. Members will get exclusive access to new Unruly products and features, including Programmatic Guaranteed, which launches globally from October and
