Video Tech Company Unruly Launches Predictive Algorithm In Brazil
The global platform for social video marketing identifies key emotional triggers for creating contagious content in ‘social media capital of world’ in run-up to World Cup. NEW YORK, RIO, LONDON — 26 September, 2013 — Video technology company Unruly has launched a new tool to help advertisers predict how many shares their videos are likely to attract within Brazil, before they are launched. First launched in January 2013, Unruly ShareRank™ has been used by global brands to predict the viral potential of their video content repeatedly and at scale. In the run-up to next year’s World Cup, the leading global platform for social video marketing has now launched a new version trained specifically for Brazilian audiences.
Former Yahoo! Executive Joins Video Technology Company Unruly As U.S. President
Media heavyweight to leverage the video tech industry’s most robust end-to-end product suite of content solutions to help solve the toughest social marketing challenges senior marketers face today. NEW YORK – September 20, 2013 – Former Yahoo! Executive Richard Kosinski has joined video technology company Unruly as its U.S. President. Kosinski, a seasoned senior executive who has worked in the media industry for more than two decades with such companies as Quantcast, The Wall Street Journal/Dow Jones and Forbes, will be responsible for Unruly’s next phase of growth in the Americas.
Unruly Continues Aggressive Growth In Northern Europe With New Norwegian Office
Social video company now has 12 offices and 130 employees worldwide. Oslo, Stockholm, London – Thursday, September 12, 2013 – Video technology company Unruly today continues its global expansion and rapid growth by opening an office in Norway. Advertisers looking to activate Norwegian and pan-Nordic campaigns now have access to Unruly’s industry-leading solutions, which will help them create, distribute and measure their social videos.
Apple Ads Only Account For 9.4% Of Smartphone Video Shares
New consumer tech research paper finds that sony PS4 console commercials are 9x more popular than Microsoft Xbox One videos. NEW YORK, LONDON, STOCKHOLM, PARIS – September 5, 2013 – Apple’s social video advertising strategy is underperforming. That’s according to a new report and infographic released today by video technology company Unruly, which found that Apple iPhone commercials account for only 9.4% of smartphone video shares. In anticipation of next week’s rumored Apple iPhone launches, Unruly, the global leader in social video marketing, analyzed how videos from key brands performed across the global smartphone market. The report found that Apple’s ads are not only being left behind by rivals such as Nokia and Samsung, but that commercials for Apple’s iPhone 5 underperformed significantly – even when compared to
Record-Breaking April Fuels Post-Super Bowl Growth In Online Video Ad Shares
Three Ads Launched In Same Month Make History; GEICO Has Special Reason To Celebrate Wednesdays, Says New Report From Unruly. Online video ad shares have risen by 7% since Q1. That’s according to a new report published today by video technology company Unruly, which found that, despite a stellar performance by branded ad campaigns at the Super Bowl, sharing activity increased in the second quarter of 2013. A record-breaking April was the main reason for the surprising increase. For the first time ever, three ads launched within the same month made it on to the top 20 most shared ads chart of all time – Dove ‘Real Beauty Sketches’, Evian ‘Baby & Me’, and Kmart’s Ship My Pants.
Advertisers Should Stop Trying To Be Funny If They Want Their Ads To Go Viral, Says New Report
Brands should also launch video campaigns on a Wednesday to maximize sharing, suggests new “Science of Sharing” research paper. If advertisers want their campaigns to go viral they need to stop trying to be funny, according to new research launched today by global video technology company Unruly. The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh. The report also found that Wednesday was the optimum day to release a new campaign across the social web based on average daily share rates.
Most Shared Ads of June 2013: ‘Dumb Ways To Die’ Given New Life By Cannes Success
A record-breaking haul at Cannes Lions 2013 has breathed new life into Melbourne Metro’s brilliant public safety campaign, Dumb Ways To Die. The ad, created by McCann Melbourne, last month swept all before it, winning five grand prix awards to become the most successful ad campaign in the history of the International Festival of Creativity.
Number of Vine Tweets Almost Doubles in Two Months, Reports Unruly
Video technology company launches new product set for brands looking to take advantage of 6-second revolution in social video advertising. NEW YORK, LONDON, BERLIN, PARIS, STOCKHOLM – June 25, 2013 – The number of Vine tweets sent every second has almost doubled in just two months. That’s according to new data released today by video technology company Unruly, which found the average number of tweets containing a Vine link had risen from five every second during April to nine every second during the first three weeks of June*. Interest in Vine – a Twitter-owned mobile app which allows users to create six-second video loops and share them across the social web – has grown exponentially since its launch earlier this year. It currently has more than 13 million
America’s First Social Video Lab Opens To Help Brands Find Out What Makes An Ad Go Viral
Branded videos shared 500,000 times every 24 hours; Unruly’s New York lab helps marketers make the most of this trend through exclusive, customized insight. NEW YORK, LA, DETROIT, CHICAGO – June 11, 2013 – What makes a video go viral? Why do some online ads attract millions of shares across the social web while others largely go unnoticed? And why should advertisers care? A new lab – based in New York and the first of its kind in America – today opens its doors to help brands and agencies find out. The Social Video Lab, developed by video technology company Unruly, is designed to help brands make their video content contagious. The leading global platform for social video marketing, Unruly has tracked over 329 billion video views, worked
