What Do Moonwalking Ponies, Break-Dancing Babies And A Golden Cat All Have In Common?
Unruly To Honor Biggest Social Video Stars Of The Year At Video Sharing Awards #VSAs Moonwalking ponies, break-dancing babies and a talking camel that just cannot get enough of Wednesdays – 2013 has certainly been a great year for social video. With marketers increasingly challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement, we are starting to see campaigns that will live long in the memory. But which brands have been setting the Open Web alight during 2013?
Samsung Is The Most Shared Social Video Brand Of 2013, Says Unruly
Pepsi Also Replaces Coke In Top 10 Brands Of The Year As Marketing Technology Platform Launches Inaugural Unruly Video Sharing Awards. LONDON, NEW YORK, PARIS, BERLIN, STOCKHOLM — December 10, 2013 — Samsung is the most successful social video brand of 2013. The technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly — the award-winning platform for social video advertising. Thanks to the global success of such campaigns as “S4: Sound & Shot”, Samsung attracted 7.3 million shares* – 2.3 million more than insurance company GEICO in second spot and a 201.20% increase from the previous year, when they finished eighth. In third spot is Dove, the Unilever brand which attracted 4.52 million shares in 2013
Branded Video Sharing Almost 50 Times Higher In 2013 Than In 2006
Interactive infographic ‘The Unruly Viral Spiral’ shows the explosion in shares and changing social video advertising trends December 4, 2013 — The sharing of video ads has increased almost 50x over the last eight years. That’s according to marketing technology platform Unruly, which today launches an interactive infographic that visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand. ‘The Unruly Viral Spiral’ charts the 3 most shared ads across the social web from every year since 2006 and also tracks their number of all-time shares since launch. Ads from brands such as Pepsi, Volkswagen and Nike all feature.
Unruly Tops IPA Media Owner 2013 Autumn Survey (IPA Press Release)
Disclosure: This release appeared on the IPA website on November 26, 2013 Unruly has taken the top accolade in the IPA’s Online Media Owner autumn 2013 Survey (25th November), with 82.4% of respondents agreeing that their overall experience of dealing with them is good. Unruly Media are the only company to receive a score of above 80% in the ‘Grand Prix’ category in the Autumn Survey, and have gone up 7.8 percentage points and eight positions since their debut appearance in the spring 2013 survey. Exponential and Inskin Media came in second (79.2%) and third positions (78.9%). In this same category, AOL lead the online pure plays sector with a score of 78.7% and A & NY lead the cross over media sector with a score of 77.9%.
Unruly Tops IPA Media Owner 2013 Autumn Survey (IPA Press Release)
Disclosure: This release appeared on the IPA website on November 26, 2013 Unruly has taken the top accolade in the IPA’s Online Media Owner autumn 2013 Survey (25th November), with 82.4% of respondents agreeing that their overall experience of dealing with them is good. Unruly Media are the only company to receive a score of above 80% in the ‘Grand Prix’ category in the Autumn Survey, and have gone up 7.8 percentage points and eight positions since their debut appearance in the spring 2013 survey. Exponential and Inskin Media came in second (79.2%) and third positions (78.9%). In this same category, AOL lead the online pure plays sector with a score of 78.7% and A & NY lead the cross over media sector with a score of 77.9%. View the
Unruly Unveils The Top 20 Most Shared Ads Of 2013
Ads from Dove, GEICO, Evian, Pepsi and Kmart top the chart of most successful branded videos of the year. November 21, 2013 — A three-minute video from Dove that aims to show women they are more beautiful than they think is the most shared ad of 2013.
Unruly Unveils The Top 20 Most Shared Ads Of 2013
Ads from Dove, GEICO, Evian, Pepsi and Kmart top the chart of most successful branded videos of the year November 21, 2013 — A three-minute video from Dove that aims to show women they are more beautiful than they think is the most shared ad of 2013. ‘Dove Beauty Sketches’, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart —an annual ranking of the year’s most socially-shared video ads of the year—released today by Unruly. The ad, which was also distributed by Unruly, has attracted 4.24 million shares across Facebook, Twitter and the blogosphere since its launch in April, putting it just ahead of GEICO’s ‘Hump Day’ commercial (4.03 million) in second spot. It’s also the most viewed online video ad of all
Brands Account For 40% Of The Top 1,000 Most Shared Instagram Videos, Reports Unruly
Marketing technology company launches new product set for brands looking to extend their 15 seconds of fame across the Open Web. SAN FRANCISCO, NEW YORK, LONDON, – October 23, 2013 – Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric and Red Bull – feature on the Unruly Viral Video Chart’s top 1,000 Instagram videos, despite the Facebook-owned mobile app only adding video functionality in June.
Video Engagement On Mobile Almost Three Times Higher Than Desktop
New data from marketing technology platform Unruly shows average CTR for mobile campaigns has tripled in 12 months; desktop engagement rates also increase in 2013. October 15, 2013 – Online video viewers are almost three times more likely to click through to a brand’s website from their smartphone or tablet than their laptop or desktop computer. That’s according to new data from marketing technology company Unruly, which found that video engagement rates on mobile devices have soared over the last 12 months. Research from the global leaders in social video marketing found that the average click-through-rate on smartphones and tablets has more than tripled over the last year. The company also found mobile interaction rates have more than doubled over the same time period. Engagement rates on desktops
