World Cup Ads Outperform Super Bowl Commercials Before A Ball Has Even Been Kicked
The World Cup has not even started, but already its ads have outperformed this year’s Super Bowl. That’s according to new data released today by marketing technology company Unruly, which found the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday. Here are the key insights: The top 20 World Cup 2014 ads have so far attracted 6.9 million shares across social media – 31.4% more than the top 20 ads from Super Bowl 2014 (4.7million); If you remove the most shared World Cup 2014 ad – Activia’s “La La La” – it’s a lot more of a level playing field, with Super Bowl 2014 just ahead of the World Cup’s total of 4.6 million
Speed Of Social Video Sharing Almost Doubles In 12 Months
42% of video shares now happen in the first 3 days of launch; Unruly launches in-stream format to help advertisers cope with increase in pace. The percentage of shares a brand video attracts online in its first three days of launch has almost doubled in 12 months. That’s according to new research by marketing technology company Unruly into the lifecycle of a viral video. Unruly’s Social Diffusion Curve, which measures the speed of social diffusion for the top 4,000 videos across the social web, was first launched in April last year and found that a quarter of the average online branded video’s shares occur in the first three days of its launch. A year later, that percentage has almost doubled to 42%, making the first few days even
Using Celebrities To Drive Word-Of-Mouth Is Waste Of Money, Says New Report
Distribution just as important as content, says research into advertising at tentpole events; also explains how Microsoft could have won the Super Bowl and that 93% of viewers didn’t realize Bob Dylan’s spot was for Chrysler. Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report launched today by marketing technology platform Unruly. The Science of Sharing 2014 – which looks at commercials from this year’s Super Bowl to see why some performed well online and others missed the mark – found very few viewers cited the famous faces on show as a key reason why they would share the ads with their social networks. The stars were certainly out for Super Bowl 2014, with Bob Dylan, Ellen
Government Welcomes Over 2000 New Jobs And Apprenticeships From Leading Organisations In Science, Technology, Engineering And Maths
New opportunities are part of an industry led campaign launched today by the Chancellor to inspire more young people to study Maths and Physics. At the launch of new a campaign to boost participation in science, technology, engineering and maths (the ‘STEM’ subjects) at school and beyond, the government today welcomed over 170 leading businesses and institutions offering more than 2,000 jobs and apprenticeships. The campaign – called ‘Your Life’ – was launched by the Chancellor of the Exchequer, the Rt. Hon. George Osborne MP, alongside the leading organisations and entrepreneurs taking part in it. The Chancellor was joined by Education Minister Liz Truss MP, Minister for Skills and Enterprise Matthew Hancock MP and Financial Secretary to the Treasury and Minister for Women, Nicky Morgan MP.
ABC Delivers Verification For Online Brand Safety To Unruly
Today, Unruly has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation. As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK’s Verification Service please go to: www.abc.org.uk/dtsg.
Unruly Included In IAB UK Working Group To Bring Clarity To Content Marketing
IAB UK’s Content And Native Advertising Working Group Produces Base Line Guidelines To Provide Trading Clarity Around Content Marketing For The Digital Advertising Industry. First appeared on the IAB UK website 30.04.14 LONDON – Wednesday, 30th April, 2014: The Internet Advertising Bureau (IAB) UK has today launched broad base line definitions around native ad placement and content for media owners and brands. The objective of the working definitions document is to clearly outline different types of content marketing, what they are and how they work in the digital advertising eco-system. The definitions working document categorises the different broad characteristics and commercial aspects of four main content-based revenue types: Brand-owned Content, Display Advertising formats, Paid Content and Native distribution. Initially it seeks to inform the work of the IAB’s
Unruly Named In London Stock Exchange ELITE Programme For High Growth Companies
First posted on London Stock Exchange website on 28.04.14 London Stock Exchange today launches ELITE, an innovative business support programme for high growth private UK companies. Matthew Hancock, MP, Skills and Enterprise Minister launched the inaugural event and welcomed the first 19 ELITE company CEOs to the scheme. The event took place at Imperial College, hosted by Xavier Rolet, CEO of London Stock Exchange Group and Professor G. ‘Anand’ Anandalingam, Dean of Imperial College Business School. About ELITE The 24-month ELITE programme will provide companies’ founders, CEOs and executive teams with a tailored portfolio of business support tools, education services provided by Imperial College Business School and access to a select group advisers and investors. Major trade body supporters include the CBI, ABI, BBAA, BVCA and Tech City
London Tech Growth Hampered By Talent Shortage
The single biggest impediment to London’s tech future is a shortage of talent, according to a Tech London Advocates, the independent private sector group. A survey of the group’s members highlighted that Advocates believe shortage of talent and immigration legislation are threatening London technology’s continued growth. Russ Shaw, founder of Tech London Advocates, comments, “A lack of skills and challenging immigration legislation is inhibiting growth in the capital and threatening London’s position as a global technology hub. Encouraging young people to study STEM (science, technology, engineering and maths) subjects and initiatives to encourage digital skills are important steps in the right direction but we are calling on the government to review education and immigration legislation to fuel the long term growth of London’s most vibrant industry.”
Video Technology Platform Unruly Opens Asian HQ In Singapore
Aggressive expansion planned in the region to give advertisers in the world’s fastest growing ad market full access to latest in social video technology. 17 March, 2014 — Unruly, the global platform for social video marketing, today stepped up its expansion into Asia-Pacific by announcing it is to open a regional HQ in Singapore. Unruly, which works with 60% of Interbrand’s Top 100 Best Global Brands to help predict the virality of their ads and get their videos shared and viewed online, is expanding its operations in Asia to provide senior marketers and agencies in the territory with greater access to the latest in social video distribution, predictive technology and cloud-based social analytics.
