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Unruly Working With The Wall Street Journal On Outstream Viewable Video Ad Formats

In-Article Format Injects Video Ads Within Editorial Content on WSJ.com, Providing High-Performance Video Format in Premium, Relevant Contexts

NEW YORK – June 30, 2016 – Advertisers on The Wall Street Journal’s website can now purchase outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages.

Unruly’s premium outstream video format begins to play only when the video is in-view, as defined by the Media Ratings Council (MRC). Measured by Moat, the format is designed for viewability, and achieves viewability rates of 81.17% on WSJ.com, which is 35% higher than the Moat average for video.

With the addition of Unruly’s outstream video format, the Journal’s advertisers can now have access to more premium video inventory, allowing advertisers to innovate their video strategy beyond pre-roll ads.

Advertisers can purchase this ad format directly from The Wall Street Journal’s advertising sales teams, or programmatically via Unruly’s viewable video SSP, UnrulyX, which has added more than 300 additional premium publishers in the last three months.

“There is no other publisher that carries the influence and authority of The Wall Street Journal. Advertisers looking to reach business decision-makers can now do so at speed and scale across WSJ.com and other premium media properties that reach similar audiences,” said Unruly co-CEO Scott Button.

Unruly is also launching two private marketplaces, reaching the highly sought-after audiences of affluentials and business leaders. The newly-released Affluentials and B2B PMPs are available from UnrulyX and will allow marketers to scale their reach across these hard to reach demographics with exclusive access to contextually-relevant, premium websites such as The Wall Street Journal.

Buyers can access inventory on UnrulyX through all major DSPs, including The Trade Desk, DBM, and AppNexus. UnrulyX uses Moat and Integral Ad Science to verify viewability and human traffic. Unruly is also compliant with TAG’s Quality Assurance Guidelines and JICWEBS’ Social Video Code. Unruly offers multiple PMPs through UnrulyX, as well as customized deal IDs, including packages for the Euros, currently being staged in France. To find out more, visit the UnrulyX PartnerPortal.  


About Unruly

Unruly is the ad tech company that gets videos seen, shared and loved across the Open Web. Positioned at the intersect of video, social, native and mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance and publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.44 billion monthly unique users across mobile, tablet and desktop devices. UnrulyX, the viewable video SSP, gives buyers access to scaled audiences via user-friendly ad formats across premium media titles.

Unruly employs more than 200 people across 15 offices, with regional HQs in London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in September 2015.